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Company Profile

Koninklijke Philips Electronics NV in Consumer Appliances

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Koninklijke Philips Electronics NV delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Koninklijke Philips Electronics NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Koninklijke Philips Electronics NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Koninklijke Philips Electronics NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Philips, global leader in consumer appliances

Philips attempts to realign operations to improve profitability

Philips continues to struggle, completes TV spin-off

SWOT: Koninklijke Philips Electronics NV

Philips chooses to focus on emerging markets to grow sales

Competitive Positioning

Philips leads consumer appliances

Chinese players race up global rankings

Philips falls prey to two-speed market

Market Assessment

Philips: Global leader in consumer appliances

Philips invests in China and India

Philips invests in Asia Pacific

Philips well positioned to benefit from Chinese growth

Race for market share

Category and Geographic Opportunities

China number one priority for Philips

Philips faces competition from economy players in China

Vertically integrated distribution and production in China

China to dominate global growth in small appliances

Growth in China small appliances by category

Chinese consumers trade up in small kitchen appliances

Overview of Chinese opportunities for Philips

Philips well positioned to benefit from Indian growth

Preethi acquisition fits in well with Philips’s line-up in India

Latin America: An emerging opportunity

Local players continue to play key role in small appliances

Two-speed Eastern Europe

Russians begin to selectively trade up in small appliances

Rise of coffee pod needs not be a threat to Philips

Sara Lee and Philips must work together to pursue Brazilian sales

Brand Strategy

Philips pursues brand rationalisation

A truly global brand in Philips

Povos adds to Philips’s strength in China

Walita a major brand for Philips despite Brazil focus

Operations

Chinese outlook positive for Philips

Philips: Presence by market and growth prospects

Philips continues to trim down and focus on Asia

Recommendations

Philips must consolidate its emerging market position

Samples

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