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Company Profile

Kraft Foods Inc in Health and Wellness

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kraft Foods Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Foods Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Foods Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kraft Foods Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

The creation of the two new Kraft entities

Kraft’s versatile presence in HW

Financial assessment: Q3 2011

SWOT: Kraft Foods Inc

Key strategic objectives and challenges

Kraft’s triple-pronged portfolio development strategy

Impacts of Kraft’s M&A strategy on its performance in HW (1)

Impacts of Kraft’s M&A strategy on its performance in HW (2)

Global health and wellness market by prime positioning

Key wellness trends which Kraft’s portfolio is aligned with

Competitive Positioning

Kraft Foods fluctuating HW shares impacted by M&A

HW vs Non-HW sales performance 2006-2010

New sales gain HW vs Non-HW 2007-2010

Acquisitions and divestments influence Kraft’s HW performance

Global HW competitive landscape

Standard products still dominate sales growth of leading players

Fragmented global HW market

Market Assessment

Cadbury integration strengthens emerging markets positions

Further geographic market diversification

Growing new sales contribution from emerging markets

Kraft Foods’s HW category opportunities

Large portfolio benefits from range of opportunities

Oral health Opportunities

Kraft Foods becomes a dominating oral health player

Kraft’s strong brand equity oral health portfolio offers opportunities

Kraft’s oral health opportunities in gum and beyond

Weight Management Opportunities

Weight management: World’s biggest markets

W ell positioned in large/dynamic weight management categories

Expansion target market: Latin America

An opportunity in weight management not to be missed

General Wellbeing Opportunities

Asia Pacific offers best growth opportunities for general wellbeing

Best growth opportunities in general wellbeing soft drinks

Brand Strategy

Large portfolio to be aligned with wide range of wellness trends

Trident: Wide geographic market reach

Planters: Expanding product range drives growth in nuts

Philadelphia: Highly exposed to mature markets

Operations

Continuous investments in enhanced manufacturing capacity

Recommendations

Portfolio and market reach development

Samples

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