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Company Profile

Kraft Foods Inc in Health and Wellness

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kraft Foods Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Foods Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Foods Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kraft Foods Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

The creation of the two new Kraft entities

  • Strategic Evaluation

Kraft’s versatile presence in HW

  • Strategic Evaluation

Financial assessment: Q3 2011

  • Strategic Evaluation

SWOT: Kraft Foods Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Kraft’s triple-pronged portfolio development strategy

  • Strategic Evaluation

Impacts of Kraft’s M&A strategy on its performance in HW (1)

  • Strategic Evaluation

Impacts of Kraft’s M&A strategy on its performance in HW (2)

  • Strategic Evaluation

Global health and wellness market by prime positioning

  • Strategic Evaluation

Key wellness trends which Kraft’s portfolio is aligned with

  • Strategic Evaluation

Competitive Positioning

Kraft Foods fluctuating HW shares impacted by M&A

  • Competitive Positioning

HW vs Non-HW sales performance 2006-2010

  • Competitive Positioning

New sales gain HW vs Non-HW 2007-2010

  • Competitive Positioning

Acquisitions and divestments influence Kraft’s HW performance

  • Competitive Positioning

Global HW competitive landscape

  • Competitive Positioning

Standard products still dominate sales growth of leading players

  • Competitive Positioning

Fragmented global HW market

  • Competitive Positioning

Market Assessment

Cadbury integration strengthens emerging markets positions

  • Market Assessment

Further geographic market diversification

  • Market Assessment

Growing new sales contribution from emerging markets

  • Market Assessment

Kraft Foods’s HW category opportunities

  • Market Assessment

Large portfolio benefits from range of opportunities

  • Market Assessment

Oral health Opportunities

Kraft Foods becomes a dominating oral health player

  • Oral health Opportunities

Kraft’s strong brand equity oral health portfolio offers opportunities

  • Oral health Opportunities

Kraft’s oral health opportunities in gum and beyond

  • Oral health Opportunities

Weight Management Opportunities

Weight management: World’s biggest markets

  • Weight Management Opportunities

W ell positioned in large/dynamic weight management categories

  • Weight Management Opportunities

Expansion target market: Latin America

  • Weight Management Opportunities

An opportunity in weight management not to be missed

  • Weight Management Opportunities

General Wellbeing Opportunities

Asia Pacific offers best growth opportunities for general wellbeing

  • General Wellbeing Opportunities

Best growth opportunities in general wellbeing soft drinks

  • General Wellbeing Opportunities

Brand Strategy

Large portfolio to be aligned with wide range of wellness trends

  • Brand Strategy

Trident: Wide geographic market reach

  • Brand Strategy

Planters: Expanding product range drives growth in nuts

  • Brand Strategy

Philadelphia: Highly exposed to mature markets

  • Brand Strategy

Operations

Continuous investments in enhanced manufacturing capacity

  • Operations

Recommendations

Portfolio and market reach development

  • Recommendations

Samples

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