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Company Profile

Kraft Foods Inc in Hot Drinks

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kraft Foods Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Other Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Foods Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Foods Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kraft Foods Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Other Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Turbulent period for Kraft

  • Strategic Evaluation

Cadbury offers significant boost to Kraft Foods

  • Strategic Evaluation

SWOT – Kraft Foods Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

US sales begin to slow in 2010

  • Competitive Positioning

Nestlé and Kraft – global leaders

  • Competitive Positioning

Cadbury acquisition boosts other hot drinks presence

  • Competitive Positioning

Growing presence in emerging markets

  • Competitive Positioning

Geographic Opportunities

Americans refuse to put down their coffee cups

  • Geographic Opportunities

Instant coffee to be led by Russia

  • Geographic Opportunities

Nestlé and Kraft compete for similar markets

  • Geographic Opportunities

Emerging markets to drive instant coffee growth

  • Geographic Opportunities

Consider replicating Via success in Russia

  • Geographic Opportunities

Breaking up is hard to do in the US

  • Geographic Opportunities

Latin America – still a blind spot for Kraft

  • Geographic Opportunities

Brazilian trade up in coffee

  • Geographic Opportunities

Product Opportunities

Tough decisions for Kraft in US market

  • Product Opportunities

Potential positioning for Peets under Kraft umbrella

  • Product Opportunities

Chocolate-based flavoured drinks remain marginal

  • Product Opportunities

Malt-based drinks go healthy

  • Product Opportunities

Focus on premium tea should Kraft enter

  • Product Opportunities

Brand Strategy

Tassimo gets an adjustment

  • Brand Strategy

Jacobs – strong European base

  • Brand Strategy

Carte Noire – the premium French alternative

  • Brand Strategy

Maxwell House – widespread geographic reach

  • Brand Strategy

Operations

Research and development, production and distribution

  • Operations

Recommendations

Brazil entry key to defend its future global coffee status

  • Recommendations

Samples

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