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Company Profile

Kraft Foods Inc in Hot Drinks

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kraft Foods Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Foods Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Foods Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kraft Foods Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Kraft: A multi-product company

Financial assessment: Kraft ends agreement with Starbucks…

…and signs up with Costa and Mondelez

Kraft coffee: A good start but now, must do better

SWOT: Kraft Foods Inc

Key strategic objectives and challenges

Competitive Positioning

Often below-par performance from Kraft

Kraft needs to keep Nestlé at closer distance

Market Assessment

Kraft looks to the East for growth

Fresh coffee expertise

Coffee price rise and the squeeze is on

Battle of the pods

Geographic and Category Opportunities

US fresh coffee faces “ podernization ”

France leads the way in coffee pods

Could Brazil be the place to enter Latin America?

Emerging markets see instant coffee’s appeal

Russia’s robusta price growth

China’s coffee culture takes off

Brand Strategy

Kraft needs to replicate Nestlé’s successes

Tassimo’s smart growth

Jacobs the leading brand for Kraft

Kraft’s premium Carte Noire

Maxwell House US flavourings could lead to Asian expansion

Operations

Production and facilities

Research and development, production and distribution

Kraft splitting into two

R ecommendations

Deliver new products to new customers

Samples

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