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Company Profile

Kraft Foods Inc in Packaged Food

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kraft Foods Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Foods Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Foods Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kraft Foods Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

The creation of the t wo new Kraft entities

Kraft in packaged food by category now and after the split

Financial assessment: Q3 2011

SWOT: Kraft Foods Inc

Key strategic objectives and challenges

Competitive Positioning

Only acquisitions drive Kraft’s performance over market level

Competitive landscape

Acquisition- and innovation-driven growth strategies

Still highly fragmented global packaged food market

Market Assessment

Global market reach but still North America bias

Cadbury a cquisition s hifts Kraft’s emerging markets’ c overage

Still existing m arket g aps in Asia Pacific

Kraft’s latest ‘priority’ market: South Africa

Building scale via acquisitions in core categories

Confectionery Opportunities

Market consolidation redraws competitive landscape

Acquisition-led strategies drive strong growth in confectionery

Higher exposure to emerging markets in confectionery

Kraft’s largest national confectionery markets

Balanced market presence across all confectionery segments

Biscuit Opportunities

Well positioned to exploit emerging markets’ growth opportunities

Broad portfolio exploits wide range of growth opportunities

Kraft Foods’s well-established top spot in global biscuits

Dynamically growing Asia Pacific biscuits markets

Dairy Opportunities

Kraft’s growth prospects in dairy

Strong developed markets bias in Kraft’s cheese operations

Kraft remains in top position but its share shrinks

Kraft Foods’s growth opportunities in cheese

Brand Strategy

Cross-branding and intensifying innovation

Kraft’s triple-pronged portfolio development strategy

Cadbury’s: The second largest global confectionery label

Philadelphia: World’s number one processed cheese label

Oreo: Outperforms recessionary markets through active innovation

Operations

Continuous investments in enhanced manufacturing capacity

Recommendations

Portfolio development, geographic market diversification

Samples

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