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Company Profile

Kraft Foods Inc in Packaged Food

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kraft Foods Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Foods Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Foods Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kraft Foods Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

The creation of the t wo new Kraft entities

  • Strategic Evaluation

Kraft in packaged food by category now and after the split

  • Strategic Evaluation

Financial assessment: Q3 2011

  • Strategic Evaluation

SWOT: Kraft Foods Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Only acquisitions drive Kraft’s performance over market level

  • Competitive Positioning

Competitive landscape

  • Competitive Positioning

Acquisition- and innovation-driven growth strategies

  • Competitive Positioning

Still highly fragmented global packaged food market

  • Competitive Positioning

Market Assessment

Global market reach but still North America bias

  • Market Assessment

Cadbury a cquisition s hifts Kraft’s emerging markets’ c overage

  • Market Assessment

Still existing m arket g aps in Asia Pacific

  • Market Assessment

Kraft’s latest ‘priority’ market: South Africa

  • Market Assessment

Building scale via acquisitions in core categories

  • Market Assessment

Confectionery Opportunities

Market consolidation redraws competitive landscape

  • Confectionery Opportunities

Acquisition-led strategies drive strong growth in confectionery

  • Confectionery Opportunities

Higher exposure to emerging markets in confectionery

  • Confectionery Opportunities

Kraft’s largest national confectionery markets

  • Confectionery Opportunities

Balanced market presence across all confectionery segments

  • Confectionery Opportunities

Biscuit Opportunities

Well positioned to exploit emerging markets’ growth opportunities

  • Biscuit Opportunities

Broad portfolio exploits wide range of growth opportunities

  • Biscuit Opportunities

Kraft Foods’s well-established top spot in global biscuits

  • Biscuit Opportunities

Dynamically growing Asia Pacific biscuits markets

  • Biscuit Opportunities

Dairy Opportunities

Kraft’s growth prospects in dairy

  • Dairy Opportunities

Strong developed markets bias in Kraft’s cheese operations

  • Dairy Opportunities

Kraft remains in top position but its share shrinks

  • Dairy Opportunities

Kraft Foods’s growth opportunities in cheese

  • Dairy Opportunities

Brand Strategy

Cross-branding and intensifying innovation

  • Brand Strategy

Kraft’s triple-pronged portfolio development strategy

  • Brand Strategy

Cadbury’s: The second largest global confectionery label

  • Brand Strategy

Philadelphia: World’s number one processed cheese label

  • Brand Strategy

Oreo: Outperforms recessionary markets through active innovation

  • Brand Strategy

Operations

Continuous investments in enhanced manufacturing capacity

  • Operations

Recommendations

Portfolio development, geographic market diversification

  • Recommendations

Samples

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