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Company Profile

Kroger Co in Retailing

Apr 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kroger Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT – Kroger Co

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Positive growth but slowdown in 2009 and 2010

  • Competitive Positioning

Kroger drops out of the top 10 global retailers

  • Competitive Positioning

Wal-Mart benefits from international presence

  • Competitive Positioning

Mexican expansion possible but competition from Wal-Mart

  • Competitive Positioning

Channel Opportunities

US grocery a relatively fragmented market

  • Channel Opportunities

Shopping patterns shift towards hypermarkets

  • Channel Opportunities

Growth opportunities still exist in US supermarkets channel

  • Channel Opportunities

Kroger dominates fragmented supermarkets channel

  • Channel Opportunities

Margins squeezed amidst intense price competition

  • Channel Opportunities

Less significant in hypermarkets and forecourt retailers

  • Channel Opportunities

Jewellers channel set to return to positive value growth

  • Channel Opportunities

Significant opportunities in internet retailing

  • Channel Opportunities

Brand and Private Label Strategy

Multi-brand strategy

  • Brand and Private Label Strategy

Kroger store banners by US state

  • Brand and Private Label Strategy

Kroger pursues a policy of maintaining local banners

  • Brand and Private Label Strategy

Private label important but not at the expense of brands

  • Brand and Private Label Strategy

Kroger operates three-tiered private label strategy

  • Brand and Private Label Strategy

Private label health and beauty a focus area

  • Brand and Private Label Strategy

Operations

Kroger Co, the vertically integrated grocery retailer

  • Operations

Kroger’s manufacturing facilities

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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