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Company Profile

Kroger Co in Retailing

Apr 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kroger Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT – Kroger Co

Key strategic objectives and challenges

Competitive Positioning

Positive growth but slowdown in 2009 and 2010

Kroger drops out of the top 10 global retailers

Wal-Mart benefits from international presence

Mexican expansion possible but competition from Wal-Mart

Channel Opportunities

US grocery a relatively fragmented market

Shopping patterns shift towards hypermarkets

Growth opportunities still exist in US supermarkets channel

Kroger dominates fragmented supermarkets channel

Margins squeezed amidst intense price competition

Less significant in hypermarkets and forecourt retailers

Jewellers channel set to return to positive value growth

Significant opportunities in internet retailing

Brand and Private Label Strategy

Multi-brand strategy

Kroger store banners by US state

Kroger pursues a policy of maintaining local banners

Private label important but not at the expense of brands

Kroger operates three-tiered private label strategy

Private label health and beauty a focus area

Operations

Kroger Co, the vertically integrated grocery retailer

Kroger’s manufacturing facilities

Recommendations

Key recommendations

Samples

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