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Company Profile

Lactalis, Groupe in Packaged Food

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Lactalis, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Lactalis, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lactalis, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lactalis, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Lactalis grows through acquisition

SWOT: Lactalis , Groupe

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Mature dairy market encourages international expansion

Lactalis drives growth with the help of acquisitions

Dairy remains fragmented, but consolidation taking place

Market Assessment

Parmalat gives Lactalis a push in global dairy

Presence in packaged food underpinned by dairy

Dairy

Modest French cheese growth a concern

Maturity of French cheese markets suggests slowdown of growth

Stronger position in North America after Parmalat

Build on newly found Latin American strength and target Brazil

Recent investments by Lactalis

Absence from most dynamic markets in drinking milk

Poor outlook in Lactalis ' core drinking milk markets

Lactalis may miss out on growth in yoghurt

Opportunities and challenges in yoghurt

Oils and Fats

Lactalis loses out to functional oils and fats in France

Suggested target markets in butter

Other opportunities in butter

Baby Food

Outlook negative in largest Lactalis baby milk formula markets

Target markets where already present in dairy

Brand Strategy

Fragmented yoghurt presence does not support global brands

Président could spearhead move into new categories/markets

Parmalat becomes Lactalis ' second largest brand

Operations

Lactalis aggressively expands in 2010-2012

Recommendations

Lactalis has work to do to integrate its fragmented operations

Samples

Please update/install flash.

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