Global Briefing

Latest Product Innovations in Pet Care

| Pages: 59

Price: US$2,000

About this Report

This report examines product developments driving global pet care industry and looks at launches ranging from health and wellness to green and ethical products, which have been evolving in response to the needs of consumers in mature and developing markets alike.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents



Objectives of global briefing

Key findings

Wellness Innovations to the Fore

Rise of health and wellness pet food driven by four trends

Dog and cat food health and wellness segmentation

Wellness Innovations to the Fore: All Natural and Organic

Trends in n atural and organic p roducts

Natural products increasingly offer “holistic” nutrition

Organic and natural products move mainstream

Demand for raw and human grade food is on the rise

More organic and natural innovations in pet food

Organic and natural trend moves into pet care products

Wellness Innovations to the Fore: Fortified and Functional

Leading health trends and ingredients

Fortified and functional ingredients in pet food: multiple benefits

Greater focus on prebiotics and probiotics

Pre/probiotic yoghurt and fish oils: retail performance

Dog and cat food featuring pre/probiotics, omega-3 and omega-6

Functional treats offer lucrative opportunities

Treats innovations positioned to support multiple health functions

Dog treats in India: Pedigree finding success

Segmentation drives fortified and functional in developed markets

Fortified and functional products for specific nutritional needs

Functional reformulation: a way forward in emerging markets

Wellness Innovations to the Fore: Weight Management

Weight management p et f ood

Weight management products: “Food plus”

New Hill’s Science Diet Weight Loss System: Portion control

Grain free pet food in weight and allergy management

Wellness Innovations to the Fore: Food Intolerances and allergies

Solutions for pets with food intolerances

Innovations focusing on food intolerances and allergies

Food intolerance p roducts for humans as a benchmark

Rise of Convenience Foods

Products offering convenience become more sophisticated

Combination of dry and wet formats: Beneful 2 in 1

Implications of Beneful 2 in 1 launch in Austria

Packaging innovations focus on convenience and premium appeal

Green Products – A Growing Niche

Ethical consumerism spreads to pet food

Emerging trend: sustainable pet food

New Purina ONE Beyond – a ll-natural product with green appeal

Other pet food also going green

Pet Supplements for Specific Health Needs

Pet healthcare and supplements

Growth in the highly fragmented pet healthcare and dietary markets

Supplement innovations targeting at specific health functions

Pet food manufacturers explore opportunities in supplements

Positioning for human dietary supplements as benchmark


Health and wellness pet food is set to gain further ground

Other opportunities in pet nutrition

Strategic recommendations


Data parameters and definitions

Health and wellness c ategory d efinitions




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