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Global Briefing

Latin America Foodservice: Evolving opportunities in a major growth market

Oct 2012

Price: US$2,000

About this Report

About this Report

As the fastest growing foodservice region, Latin America is poised to offer significant long-term opportunities. In Brazil, fast food and cafés/bars are taking centre stage as demand grows for convenient foodservice and consumers adapt to an evolving coffee shop culture. The other major markets of Mexico, Argentina, Colombia and Venezuela also offer opportunities, including growth in chained full-service restaurants, expansion into retail locations and increased demand for takeaway/delivery.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

A note on Venezuela

Regional Performance

2011 highlights

Value growth is strong, outlets and transaction growth steady

A mid-size market experiencing rapid growth

Latin America outperforms consistently over the review period

Relative economic stability in a rapidly maturing market

Chains fared well throughout the recession

Fast food unseats self-service as fastest growing category

Middle class continues to expand

Size and growth distribution is varied

Five major markets drive the region

Category mix varies widely by market

Plenty of category-level opportunities

Food/drink splits show importance of beverage-based categories

Eat-in still key, but takeaway options are gaining ground

Spotlight on home delivery/takeaway opportunities in Mexico

Per capita spending still low relative to other regions

Key takeaways

Competitive Landscape

Global brands lead, but local players hold their ground (1)

Global brands lead, but local players hold their ground (2)

Chains continue to lag independents

Chained value concentrated in Brazil and Mexico

The franchisees behind global brands

Fast-growing local chains to watch

Semi-captive locations lead growth

Key takeaways

Category Analysis

General category performance

Full-service restaurants and cafés/bars have the majority

Full-service: Latin America’s largest category recovers

Full-service: Mexico a rare bright spot for the lagging category

Cafés/bars: The bulk is in Brazil

Cafés/bars: Chained opportunities in Mexico and Colombia

Fast food: Strong growth overall with rising unit prices

Fast food: Brazil drives the category

Fast food: Spotlight on bakery opportunities in Brazil

Street stalls/kiosks: An independent game, but chains are growing

100% home delivery/takeaway: A small base with rapid growth

Niche opportunities in pizza and self-service cafeterias

Key takeaways

Regional Prospects

Latin America will be global growth leader in percentage terms

At the market level, growth is mixed

Future chained growth is in fast food

All eyes on Brazil

Units/outlets expansion to remain strongest in retail locations

Key takeaways: The largest growth opportunities in Latin America

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