Latin American Marketing Data and Statistics
Chapter One: Foreword and Guide
Foreword
Guide to Using This Handbook
Chapter Two: Advertising
Table 2.1 — Advertising Expenditure by Medium 2010
Table 2.2 — TV Adspend 1985-2010
Table 2.3 — Radio Adspend 1985-2010
Table 2.4 — Print Adspend 1985-2010
Table 2.5 — Cinema Adspend 1985-2010
Table 2.6 — Outdoor Adspend 1985-2010
Table 2.7 — Online Adspend 2000-2010
Chapter Three ~ Agricultural Resources and Output
Table 3.1 — Agricultural Output Indices 1985-2010
Table 3.2 — Food Output Indices 1985-2010
Table 3.3 — Land Use and Irrigation 2010
Table 3.4 — Livestock 2010
Table 3.5 — Selected Crop Production 2010
Table 3.6 — Dairy Products and Egg Production 2010
Table 3.7 — Meat Production 2010
Table 3.8 — Cereal Production 2010
Table 3.9 — Forestry and Paper Product Production 2010
Table 3.10 — Organic Farming Land Use 1985-2010
Table 3.11 — Organic Farms 1985-2010
Chapter Four: Automotives and Transport
Table 4.1 — Commercial Vehicles in Use 1980-2010
Table 4.2 — Passenger Cars in Use 1980-2010
Table 4.3 — Two-Wheelers in Use 1980-2010
Table 4.4 — Commercial Vehicle Production 1980-2010
Table 4.5 — Passenger Car Production 1980-2010
Table 4.6 — Two-Wheeler Production 1985-2010
Table 4.7 — Commercial Vehicle New Registrations 1980-2010
Table 4.8 — Passenger Car New Registrations 1985-2010
Table 4.9 — Two-Wheeler New Registrations 1985-2010
Table 4.10 — Airline Freight 1980-2010
Table 4.11 — Airline Passengers 1980-2010
Table 4.12 — Scheduled Flights: Distance Flown 1980-2010
Table 4.13 — Merchant Shipping Fleet 1980-2010
Table 4.14 — Public Railway Network 1980-2010
Table 4.15 — Railway Statistics of Major National Carriers 2010
Table 4.16 — Railway Freight 1980-2010
Table 4.17 — Railway Passengers 1985-2010
Table 4.18 — Car Traffic 1980-2010
Table 4.19 — Road-Transported Goods 1980-2010
Table 4.20 — Passenger Cars: Average Annual Distance Travelled 1980-2010
Table 4.21 — Road Network 2010
Chapter Five: Banking and Finance
Table 5.1 — Private Sector Bank Claims 1980-2010
Table 5.2 — Deposit Money Bank Assets 1980-2010
Table 5.3 — Deposit Money Bank Liabilities 1980-2010
Table 5.4 — Annual Lending Rates 1980-2010
Table 5.5 — Deposit Money Bank Reserves 1980-2010
Table 5.6 — Credit Cards in Circulation 1998-2010
Table 5.7 — Charge Cards in Circulation 1998-2010
Table 5.8 — Credit Card Expenditure 1998-2010
Table 5.9 — Charge Card Expenditure 1998-2010
Table 5.10 — Credit Card Transactions 1998-2010
Table 5.11 — Charge Card Transactions 1998-2010
Table 5.12 — Average Expenditure per Credit Card 1998-2010
Table 5.13 — Average Expenditure per Charge Card 1998-2010
Table 5.14 — Average Expenditure per Credit Card Transaction 1998-2010
Table 5.15 — Average Expenditure per Charge Card Transaction 1998-2010
Chapter Six: Consumer Expenditure
Table 6.1 — Consumer Expenditure 1990-2010
Table 6.2 — Consumer Expenditure by Object 2010
Table 6.3 — Food and Non-Alcoholic Beverage Consumer Expenditure 1990-2010
Table 6.4 — Alcoholic Beverages and Tobacco Consumer Expenditure 1990-2010
Table 6.5 — Clothing and Footwear Consumer Expenditure 1990-2010
Table 6.6 — Housing Consumer Expenditure 1990-2010
Table 6.7 — Household Goods and Services Consumer Expenditure 1990-2010
Table 6.8 — Health Goods and Medical Services Consumer Expenditure 1990-2010
Table 6.9 — Transport Consumer Expenditure 1990-2010
Table 6.10 — Communications Consumer Expenditure 1990-2010
Table 6.11 — Leisure and Recreation Consumer Expenditure 1990-2010
Table 6.12 — Education Consumer Expenditure 1990-2010
Table 6.13 — Hotels and Catering Consumer Expenditure 1990-2010
Table 6.14 — Miscellaneous Goods and Services Consumer Expenditure 1990-2010
Chapter Seven: Consumer Market Sizes
Table 7.1 — Alcoholic Drinks: Per Capita Retail Sales 2010
Table 7.2 — Apparel: Per Capita Retail Sales 2010
Table 7.3 — Beauty and Personal Care: Per Capita Retail Sales 2010
Table 7.4 — Major Appliances: Per Capita Retail Sales 2010
Table 7.5 — Small Electrical Appliances: Per Capita Retail Sales 2010
Table 7.6 — Consumer Electronics: Per Capita Retail Sales 2010
Table 7.7 — Consumer Health: Per Capita Retail Sales 2010
Table 7.8 — Fresh Foods: Per Capita Retail Sales 2010
Table 7.9 — Home Care Products: Per Capita Retail Sales 2010
Table 7.10 — Hot and Soft Drinks: Per Capita Retail Sales 2010
Table 7.11 — Dairy Products and Ice Cream: Per Capita Retail Sales 2010
Table 7.12 — Bakery Products: Per Capita Retail Sales 2010
Table 7.13 — Confectionery: Per Capita Retail Sales 2010
Table 7.14 — Other Selected Packaged Foods: Per Capita Retail Sales 2010
Table 7.15 — Tissue and Hygiene: Per Capita Retail Sales 2010
Table 7.16 — Tobacco: Per Capita Retail Sales 2010
Table 7.17 — Toys and Games: Per Capita Retail Sales 2010
Chapter Eight: Consumer Prices and Costs
Table 8.1 — Consumer Price Indices 1990-2010
Table 8.2 — Food and Non-Alcoholic Beverage Price Indices 1990-2010
Table 8.3 — Food and Drink Costs: Selected Items 2010
Table 8.4 — Index of Alcoholic Beverage and Tobacco Prices 1990-2010
Table 8.5 — Clothing and Footwear Price Indices 1990-2010
Table 8.6 — Housing Price Indices 1990-2010
Table 8.7 — Household Goods and Services Price Indices 1990-2010
Table 8.8 — Health Goods and Medical Services Price Indices 1990-2010
Table 8.9 — Transport Price Indices 1990-2010
Table 8.10 — Index of Communication Prices 1990-2010
Table 8.11 — Leisure and Recreation Price Indices 1990-2010
Table 8.12 — Education Price Indices 1990-2010
Table 8.13 — Index of Hotel and Catering Prices 1990-2010
Table 8.14 — Miscellaneous Goods and Services Price Indices 1990-2010
Chapter Nine: Economic Indicators
Table 9.1 — Gross Domestic Product in National Currencies 1980-2010
Table 9.2 — Gross Domestic Product in US$ 1980-2010
Table 9.3 — Gross Domestic Product by Origin 2010
Table 9.4 — Gross Domestic Product by Origin 2010 (% Analysis)
Table 9.5 — Gross Domestic Product Usage 2010
Table 9.6 — Gross Domestic Product Usage (% Analysis)
Table 9.7 — Gross National Income in National Currencies 1980-2010
Table 9.8 — Gross National Income in US$ 1980-2010
Table 9.9 — Money Supply 1985-2010
Table 9.10 — Inflation Rates (Annual) 1985-2010
Table 9.11 — Public Consumption 1985-2010
Table 9.12 — Private Consumption 1985-2010
Table 9.13 — Government Finance and International Liquidity 2010
Table 9.14 — Government Expenditure by Object 2010
Table 9.15 — Government Expenditure by Object 2010 (% Analysis)
Table 9.16 — Current Account Balance 1998-2010
Table 9.17 — Corruption Perception Index 1998-2010
Table 9.18 — Minimum Wage Monthly 1998-2010
Table 9.19 — FDI Intensity 1998-2010
Table 9.20 — Exchange Rates Against the US$ 1985-2010
Table 9.21 — Exchange Rates Against the EUR 1985-2010
Chapter Ten: Education
Table 10.1 — Education Statistics 2010
Table 10.2 — Pre-Primary Education: Schools, Staff and Pupils: 2010
Table 10.3 — Primary Education 2010
Table 10.4 — Secondary Education 2010
Table 10.5 — Higher and University Education 2010
Table 10.6 — Foreign Students in Higher and University Education 1985-2010
Table 10.7 — Foreign Students’ Share of all Higher and University Education Students 1985-2010
Chapter Eleven: Energy Resources and Output
Table 11.1 — Refinery Product Consumption 2010
Table 11.2 — Motor Gasoline Consumption 1985-2010
Table 11.3 — Aviation Fuel Consumption 1985-2010
Table 11.4 — Biofuel Consumption 1998-2010
Table 11.5 — Energy Intensity 1998-2010
Table 11.6 — Biofuel Production 1998-2010
Table 11.7 — Crude Oil Production 1998-2010
Table 11.8 — Electricity Production 2010
Table 11.9 — Natural Gas Production 1985-2010
Table 11.10 — Refinery Output 1990-2010
Table 11.11 — Primary Energy Consumption: Selected Materials 2010
Table 11.12 — Coal Consumption 1985-2010
Table 11.13 — Crude Oil Consumption 1985-2010
Table 11.14 — Natural Gas Consumption 1985-2010
Table 11.15 — Nuclear Energy Consumption 1985-2010
Table 11.16 — Hydroelectricity Consumption 1985-2010
Table 11.17 — Electricity Residential Consumption 1985-2010
Table 11.18 — Gas Residential Consumption 1985-2010
Chapter Twelve: Environmental Data
Table 12.1 — Carbon Dioxide Emissions 2010
Table 12.2 — Air and Water Pollutant Emissions 2010
Section Thirteen: External Trade
Table 13.1 — Imports (cif) 1980-2010
Table 13.2 — Imports (cif) by Origin 2010
Table 13.3 — Imports (cif) by Origin 2010 (% Analysis)
Table 13.4 — Imports (cif) by Commodity: SITC Classification 2010
Table 13.5 — Imports (cif) by Commodity: SITC Classification 2010 (% Analysis)
Table 13.6 — Exports (fob) 1980-2010
Table 13.7 — Exports (fob) by Destination 2010
Table 13.8 — Exports (fob) by Destination 2010 (% Analysis)
Table 13.9 — Exports (fob) by Commodity: SITC Classification 2010
Table 13.10 — Exports (fob) by Commodity: SITC Classification 2010 (% Analysis)
Table 13.11 — Trade Balance 1980-2010
Chapter Fourteen: Health
Table 14.1 — Hospitals and Hospital Beds 2010
Table 14.2 — Doctors, Nurses and Dentists 2010
Table 14.3 — Causes of Death: Male 2010
Table 14.4 — Causes of Death: Female 2010
Table 14.5 — Food Supply: Average Consumption of Calories, Protein and Fat 2010
Table 14.6 — Government Health Expenditure 2010
Table 14.7 — Obese Population (BMI 30kg/Sq M or More) 1985-2010
Chapter Fifteen: Home Ownership
Table 15.1 — Housing Stock 1980-2010
Table 15.2 — New Dwellings Completed 1980-2010
Table 15.3 — Households by Tenure 2010
Table 15.4 — Households by Type of Dwelling 2010
Chapter Sixteen: Household Profiles
Table 16.1 — Households 1985-2010
Table 16.2 — Household Average Number of Occupants at January 1st 1985-2010
Table 16.3 — Households by Urban/Rural Split 2010
Table 16.4 — Households by Number of Persons 2010
Table 16.5 — Households by Number of Rooms 2010
Table 16.6 — Households by Sex of Head of Household 2010
Table 16.7 — Households by Age of Head of Household: 2010
Table 16.8 — Households by Education of Head of Household 2010
Table 16.9 — Households by Status of Head of Household 2010
Table 16.10 — Households by Type 2010
Table 16.11 — Households by Annual Disposable Income Band 2010
Table 16.12 — Household Durable Ownership 2010
Chapter Seventeen: Income and Deductions
Table 17.1 — Gross Income (Annual) 1990-2010
Table 17.2 — Gross Income by Source 2010
Table 17.3 — Tax and Social Security Contributions 1990-2010
Table 17.4 — Disposable Income (Annual) 1990-2010
Table 17.5 — Net Savings 1990-2010
Table 17.6 — Savings Ratio 1990-2010
Section Eighteen: Industry
Table 18.1 — General Industrial Production Indices 1980-2010
Table 18.2 — Manufacturing Production Indices 1980-2010
Table 18.3 — Mining Production Indices 1980-2010
Chapter Nineteen: IT and Telecommunications
Table 19.1 — Internet Users 1990-2010
Table 19.2 — Dial-Up Internet Subscribers 1998-2010
Table 19.3 — Broadband Internet Subscribers 1998-2010
Table 19.4 — Personal Computers in Use 1990-2010
Table 19.5 — ISDN Subscribers 1990-2010
Table 19.6 — Capital Investment in Telecommunications 1985-2010
Table 19.7 — Mobile Telephone Subscriptions 1990-2010
Table 19.8 — Mobile Telecommunications Revenues 1990-2010
Table 19.9 — Mobile Telephone Calls 1990-2010
Table 19.10 — Mobile Telephone Calls per Mobile Telephone Subscriber 1990-2010
Table 19.11 — Telephone Lines in Use 1990-2010
Table 19.12 — National Telephone Calls 1990-2010
Table 19.13 — International Outgoing Telephone Calls 1990-2010
Chapter Twenty: Labour
Table 20.1 — Employed Population 1980-2010
Table 20.2 — Employment by Activity 2010
Table 20.3 — Paid Employment in Manufacturing 1980-2010
Table 20.4 — Unemployed Population 1980-2010
Table 20.5 — Unemployment Rate 1980-2010
Table 20.6 — Average Working Week in Non-Agricultural Activities 1980-2010
Table 20.7 — Average Working Week in Manufacturing 1980-2010
Table 20.8 — Economically Active Population by Age Group 2010
Table 20.9 — Economically Active Population by Age Group 2010 (% Analysis)
Table 20.10 — Economically Active Population by Sex 2010
Chapter Twenty-one: Media and Leisure
Table 21.1 — Newspapers 2010
Table 21.2 — Colour TV Households 2005-2010
Table 21.3 — Cable TV Households 2005-2010
Table 21.4 — Satellite TV Households 2005-2010
Chapter Twenty-two: Population
Table 22.1 — Total Population 1980-2010: National Estimates at Mid-Year
Table 22.2 — Total Population 1980-2010: National Estimates at January 1st
Table 22.3 — Population by Sex and Age at January 1st 2010
Table 22.4 — Population by Sex and Age (%) at January 1st 2010
Table 22.5 — Live Births 1985-2010
Table 22.6 — Deaths 1985-2010
Table 22.7 — Birth Rates 1985-2010
Table 22.8 — Death Rates 1985-2010
Table 22.9 — Infant Mortality Rates 1985-2010
Table 22.10 — Marriage Rates 1985-2010
Table 22.11 — Divorce Rates 1985-2010
Table 22.12 — Fertility Rates 1985-2010
Table 22.13 — Life Expectancy at Birth 2010
Table 22.14 — Population Density 1985-2010
Table 22.15 — Urban Population 1985-2010
Table 22.16 — Rural Population 1985-2010
Table 22.17 — Pensioners 1990-2010
Table 22.18 — Population by Marital Status 2010
Table 22.19 — Population by Educational Attainment 2010
Table 22.20 — Male and Female Population by Age at January 1st 2010
Table 22.21 — Male Population at January 1st 1990-2010
Table 22.22 — Female Population at January 1st 1990-2010
Table 22.23 — Children Aged 0-14 Years at January 1st 1990-2010
Table 22.24 — Persons of Working Age (15-64 Years) at January 1st 1990-2010
Table 22.25 — Persons Aged 65 Years and over at January 1st 1990-2010
Table 22.26 — Population by Age Group at January 1st 2010
Table 22.27 — Population by Age Group (%) at January 1st 2010
Table 22.28 — Total Population 2010-2020 at January 1st
Table 22.29 — Children Aged 0-14 Years Forecasts at January 1st 2010-2020
Table 22.30 — Persons of Working Age (15-64 Years) Forecasts at January 1st 2010-2020
Table 22.31 — Persons Aged 65 Years and Over Forecasts at January 1st 2010-2020
Chapter Twenty-three: Retailing
Table 23.1 — Retail Sales 2005-2010
Table 23.2 — Store-Based Retailer Sales by Grocery/Non Grocery Split 2010
Table 23.3 — Store-Based Retailer Outlets by Grocery/Non Grocery Split 2010
Table 23.4 — Grocery Retailer Sales by Type 2010
Table 23.5 — Non-Grocery Retailer Sales by Type 2010
Table 23.6 — Non-Store Retailer Sales by Type 2010
Table 23.7 — Non-Store Retailer Sales by Type (% Analysis) 2010
Chapter Twenty-four: Travel and Tourism
Table 24.1 — Average Tourist Nights in Accommodation Establishments 1990-2010
Table 24.2 — Average Tourist Nights in the Country 1990-2010
Table 24.3 — Domestic Tourist Nights 1990-2010
Table 24.4 — International Tourist Nights 1990-2010
Table 24.5 — Expenditure by Tourists 1980-2010
Table 24.6 — Receipts from Tourism 1980-2010
Table 24.7 — Rooms in Tourist Accommodation 1990-2010
Table 24.8 — Total Number of Bed Places in Tourist Accommodation 1990-2010
Table 24.9 — Hotel Bed Occupancy Rates 1990-2010
Table 24.10 — International Tourist Arrivals 1990-2010
Table 24.11 — Tourist Arrivals by Method 2010
Table 24.12 — Tourist Arrivals by Region 2010
