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Global Briefing

Latin American Pet Care: The Rise of Emerging Markets

May 2012

Price: US$2,000

About this Report

About this Report

Latin America’s pet care market continues to perform well, with retail values growing faster than any other region. By 2016, Brazil will usurp Japan as the world’s second largest pet care market, behind only the US. Retail prospects remain strong, as urbanisation continues, disposable incomes rise, and more consumers turn to pets for companionship. As Latin Americans move from pet ownership to pet “parenthood”, opportunities will arise for those manufacturers savvy enough to seize them.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

S cope

Objectives of global briefing

Key findings

Market Overview

Latin American pet care market continues to stand out

Latin American markets rank among star performers in pet care

Latin America’s economic growth drives consumer aspirations…

... Although at different speeds

B and C economic classes on the rise across Latin America

Rapidly changing demographics also indicate latent potential

Is hyperinflation still a cause for concern across Latin America?

Various speeds of macro development reflected in pet care market

Country Focus

Latin American pet care by major national market

Latin American pet populations: It’s a dog’s world

Brazil: World’s sixth biggest economy still has plenty of potential

Brazil: high dog ownership rate but still considerable potential

Dry food dominates but manufacturers eyeing wet food market

Mexico: Dog food dominates but cats are well pampered

Mexican pet food market increasingly serviced by local production

Argentina: F astest growing in the region but still a long way to go

Still early days for premium pet food in Argentina

Venezuelan pet care: Turbulent trading conditions

Chile: Small pet care market led by national brands

Tiny Colombian pet care market offer untapped potential

Opportunities and Challenges

The different faces of pet care distribution across Latin America

Are Latin America’s pet specialist retailers under threat?

Other non-grocery formats remain significant to pet care market

Market consolidation fails to stifle competitive landscape

International players dominate premium and mid-priced segments

Tough competition: Local players should make a play for premium

Health and wellness pet care: The way forward for Latin America ?

Pet products in Latin America: Something of a mixed bag

Latin American pet care opportunities and challenges i n a nutshell

Future Prospects

Latin America in 2016: What does the future hold?

Good retail prospects for pet care in Latin America

Final conclusions: Pet care in Latin America

Report Definitions

Report terminology

Product category definitions

Retail distribution definitions

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