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Latvia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia.

Latvia StatisticsConsumer Lifestyles in Latvia

Latvia Country BriefingsFuture Demographics: Latvia in 2030

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    Country Report

    Air Care in Latvia

    Jan 2017

    In 2016, the performance of air care was largely defined by the development of higher-end products and expanding product diversity. In addition to this, air care products were more commonly perceived as part of the décor and were more regularly used ...

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    Country Report

    Bleach in Latvia

    Jan 2017

    Bleach continued to be a limited category in 2016, with few brands competing with each other. There were no changes observed in purchasing patterns regarding bleach, as the category is limited to elderly and low-income consumers who buy bleach as a ...

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    Country Report

    Dishwashing in Latvia

    Jan 2017

    A further shift from hand dishwashing towards automatic largely defined the performance of dishwashing in Latvia in 2016. This was the result of the increasing penetration level of automatic dishwashers among Latvian households, which was supported ...

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    Country Report

    Home Insecticides in Latvia

    Jan 2017

    Home insecticides performs as a seasonal category, with a sales spike during the summer period when products to treat mosquitos, flies, wasps and other insects post a sharp increase in sales. Latvians are very used to spending weekends and summer ...

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    Country Report

    Laundry Care in Latvia

    Jan 2017

    In 2016, laundry care continued its development towards higher-quality and more-concentrated products. The shift towards higher-quality products was defined by further improvement in consumers’ purchasing powers, and also an increasing focus on ...

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    Country Report

    Home Care in Latvia

    Jan 2017

    Improving purchasing powers resulted in home care recording stable development in current terms in 2016, continuing the performance from the rest of the review period. A high level of price-based promotions continued within many categories due to ...

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    Country Report

    Polishes in Latvia

    Jan 2017

    Despite a long presence in Latvia, polishes remained a developing category in 2016 with a gradual expanding consumer base and product assortment. Its developmental stage allowed the category to maintain positive volume and value performances. Its ...

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    Country Report

    Surface Care in Latvia

    Jan 2017

    In 2016, Latvian consumers were considering products in terms of effectiveness, quality and friendliness to the environment. This resulted in a better performance from more-expensive and all-natural products. In addition to this, there was an ...

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    Country Report

    Toilet Care in Latvia

    Jan 2017

    Further improvement in purchasing powers was the most important factor defining trends within toilet care in 2016, as the improvement benefited the performance of higher-quality products. It also allowed consumers to buy a more-diverse range of ...

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    Country Profile

    Latvia: Country Profile

    Jan 2017

    The economy will improve modestly in 2017. Private final consumption (supported by gains in real wages) is the main driver. A decline in fixed investment along with lacklustre exports slows the pace of growth. Investment is held back by innovation ...

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    Country Report

    Confectionery in Latvia

    Dec 2016

    Laima remained the overall leader in chocolate confectionery in 2016 with a retail value share of 37%. The company’s leadership reflected its longstanding tradition in the category, its strong capacity for innovation and enduring consumer loyalty ...

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    Country Report

    Dairy in Latvia

    Dec 2016

    At the end of 2015, the purchase of Rigas Piensaimnieks by Food Union Group was approved by the Latvian and Lithuanian competition boards, and in 2016 Food Union proceeded with the merging of its companies to become the strongest cheese group in ...

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    Country Report

    Grocery Retailers in Latvia

    Dec 2016

    Grocery retailers are mostly impacted by two trends. Firstly, hypermarket segment is strongly dominated by Rimi, which also has a very strong position and fastest growth in the supermarkets channel. Even though its turnover and number of shops is ...

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    Country Report

    Non-Grocery Specialists in Latvia

    Dec 2016

    In most of the non-grocery channels, competition is very high. Especially the electronics and appliance specialist retailers and leisure and personal goods specialist retailers, but also homewares and home furnishing stores have very tough ...

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    Country Report

    Non-Store Retailing in Latvia

    Dec 2016

    Internet retailing is growing fast as more customers discover shopping opportunities. Whilst consumer electronics, consumer appliances and apparel already account for a significant share of all products sold online, other product categories such as ...

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    Country Report

    Retailing in Latvia

    Dec 2016

    As Latvia’s economy has been slowing down from its spurt after the global crisis of 2009, the economic outlook is becoming bleaker. Downward pressure on prices because of Russian import restrictions, low grain prices and milk due to overproduction as...

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    Country Briefing

    Business Dynamics: Latvia

    Dec 2016

    Latvia's economy is competitive, with its business environment witnessing several positive changes. Laws that encourage business activity are passed often. Credit is easily accessible to firms and the labour market is flexible. However, effective ...

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    Country Briefing

    Households: Latvia

    Dec 2016

    The Latvian market is largely urban, with households being relatively small in size. A shrinking population will lead to a smaller household market in the coming years, undermining overall future demand for real estate and household goods and ...

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    Country Report

    Packaged Food in Latvia

    Nov 2016

    While the review period was characterised by solid growth of packaged food, as the local economy recovered from the crisis of 2009, in 2016 the effect of the recovery period dwindled as the economic outlook deteriorated. In 2016, packaged food ...

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    Country Report

    Processed Fruit and Vegetables in Latvia

    Nov 2016

    Processed fruit and vegetables was less affected by unfavourable pricing trends than many other packaged food categories in 2016, and continued to post solid growth in retail volume and current value sales despite its maturity. Frozen processed fruit...

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