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 Market Research for Latvia

Euromonitor publishes reports on industries, consumers and demographics in Latvia.

  • Industry specific reports offer insight into market size and market share in Latvia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Latvia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Latvia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Latvia statistics factfile.

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Country Report

Grocery Retailers in Latvia

The performance of grocery retailers in Latvia in 2011 continued to depend highly on the overall economic situation in the country. In 2009 the consumer confidence index was low, high unemployment caused people to cut spending, and retailers for a ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Non-Grocery Retailers in Latvia

Non-grocery sales bounced back in 2011, with a healthy performance following the significant economic crisis in Latvia when purchases of many non-grocery items, such as apparel, electronics, home and garden products, were postponed. However, after ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Non-Store Retailing in Latvia

In terms of stabilisation of their purchasing power, Latvian consumers loosened their spending slightly in 2011. The majority of players within non-store retailing offer lower mark-ups and prices to compete with store-based retailers, which ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Retailing in Latvia

After the economic crisis peaked in Latvia in 2009, 2010 saw the Latvian economy show the first signs of stabilisation. However, retailing continued to post a weak performance. The crisis led to many people losing their jobs or facing salary cuts, ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Cider/Perry in Latvia

Cider/perry continued to decline in 2011 due to increasing competition from other alcoholic drinks, mainly RTDs and beer. Cider experienced the highest growth over 2003-2005 when these products were perceived as innovative alternatives to traditional...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Latvia

In 2011 alcoholic drinks saw a 3% volume increase, which represented a healthy performance for the first year of the post-crisis period in Latvia. Although macroeconomic indicators stabilised in 2010, declining by just 0.3% compared with 2009, ...

Dec 2011 | $1,900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Latvia

2011 was the beginning of the post-crisis period in Latvia, when the macroeconomic indicators of the country improved, also causing the purchasing power of consumers to stabilise. People loosened their spending slightly, which also contributed to the...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Spirits in Latvia

Share of illicit alcohol in Latvia over 2010-2011 accounted for approximately 40% of the market, which represented the main reason for spirits’ negative performance. Several excise tax increases and insufficient controls to combat the illicit alcohol...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Wine in Latvia

In 2011 wine recovered after a significant drop over 2008-2009, with total volume returning to the pre-crisis level of 2005-2006. Wine-drinking culture is still underdeveloped in Latvia, as the traditional alcoholic drink remains beer. As a result, ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Beer in Latvia

Beer posted growth in 2011 due to several reasons. Firstly, beer traditionally accounted for the bulk of alcoholic drink sales in Latvia, and was thus the first category to show signs of recovery at the beginning of the post-crisis period. Secondly, ...

Dec 2011 | $900| Add to cart | View details ›

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Books more ›

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Consumer Europe 2012

Oct 2011

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World Consumer Income and Expenditure Patterns

Jul 2011

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Global Market Share Planner

Nov 2010