Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Latvia: Country Profile

    May 2018

    The economy will continue to grow strongly in 2018. Strong gains in consumer spending are the main driver. Exports – which represent more than two-fifths of GDP – are growing briskly. Buoyant levels of fixed investment also offer some support. ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Latvia

    May 2018

    The global health and wellness trend is driving demand for organic, petroleum and paraben-free products. Latvian parents are becoming increasingly eco-savvy and concerned about the potentially harmful effects of the synthetic ingredients commonly ...

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    Country Report

    Country Report

    Bath and Shower in Latvia

    May 2018

    Bath and shower products tend to be impulse buys in Latvia, often chosen randomly by consumers while doing their shopping. They are increasingly opting for liquid soap, mainly at the expense of bar soap. This can be attributed to the former’s ease of...

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    Country Report

    Country Report

    Colour Cosmetics in Latvia

    May 2018

    BB/CC creams continued to perform well in 2017 as these products offer multiple benefits and are perceived as an effective alternative to foundation. However, the category’s growth is likely to slow over the forecast period as it becomes more ...

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    Country Report

    Country Report

    Deodorants in Latvia

    May 2018

    Deodorant sprays used to be very popular in Latvia but in recent years have lost ground to other formats such as roll-ons, creams and sticks, although the latter two remained very small categories in 2017, largely due to a limited number of products....

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    Country Report

    Country Report

    Depilatories in Latvia

    May 2018

    Women’s razors and blades, which are seen as both convenient and quick and easy to use, are facing increasing competition from more time-consuming hair removal products. 2017 witnessed the rising popularity of waxing, although these products are also...

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    Country Report

    Country Report

    Fragrances in Latvia

    May 2018

    Getting value for money remained a priority for Latvian consumers in 2017 and so larger pack sizes such as 100ml performed well, with retailers displaying different sizes alongside each other to highlight the cost benefit to consumers. On the other ...

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    Country Report

    Country Report

    Hair Care in Latvia

    May 2018

    Salon professional hair care performed well in 2017, with sales largely driven by shampoos, conditioners and treatments and colourants, but also styling agents such as sprays and mousses. Hair stylists are key influencers in this category as many ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Latvia

    May 2018

    For many Latvian consumers, their purchasing decisions are often based on price. However, the growing “healthy living” trend has boosted demand for organic ingredients in mass cosmetics too. Until recently, there was a widespread belief that ...

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    Country Report

    Country Report

    Men's Grooming in Latvia

    May 2018

    The recent rise of the hipster trend has greatly benefited men’s grooming in Latvia. While a few years ago there were very few barber shops in Riga, they are now opening on a monthly basis. This, along with the emergence of small specialist retailers...

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    Country Report

    Country Report

    Oral Care in Latvia

    May 2018

    The majority of oral care categories are anticipated to register further growth over the forecast period as Latvian consumers continue to pay more attention to their oral hygiene routines and become better educated about the benefits of various ...

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    Country Report

    Country Report

    Beauty and Personal Care in Latvia

    May 2018

    The Latvian beauty and personal care market, which can be considered both saturated and mature, is facing future challenges related to the country’s shrinking population and fears of possible economic volatility, with Latvians not having forgotten ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Latvia

    May 2018

    Rising unit prices will be the main driver of value sales in premium beauty and personal care over the forecast period. With a steadily shrinking population – Latvia is anticipated to see its population fall by 4% over 2017-2022 – there will be ...

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    Country Report

    Country Report

    Skin Care in Latvia

    May 2018

    The consumer migration towards premium skin care continued in Latvia in 2017. Premium firming/anti-cellulite body care, premium face masks and premium anti-agers were the best performing categories in terms of volume growth. Despite higher ...

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    Country Report

    Country Report

    Sun Care in Latvia

    May 2018

    Sun protection accounted for three-quarters of overall sun care sales in 2017, with this share set to rise further over the forecast period. Although globally consumers are concerned about the possible effects of exposure to the sun at all times of ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Eastern Europe

    Apr 2018

    The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Latvia

    Mar 2018

    Away-from-home tissue and hygiene sales are set to continue growing over the forecast period. Improving disposable incomes will be a major factor continuing to benefit its performance as consumption of most products is related to HoReCa services, ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Latvia

    Mar 2018

    A declining population and low birth rates are the main challenges that companies operating within nappies/diapers/pants are set to face over the forecast period. Retail volume sales of nappies/diapers/pants are expected to remain constant, as the ...

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    Country Report

    Country Report

    Tissue and Hygiene in Latvia

    Mar 2018

    Tissue and hygiene in 2017 witnessed positive benefits of overall economic growth, which allowed for increases in customer spending for HoReCa, professional cleaning services, private hygiene and baby products. This spending fuelled demand for tissue...

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