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Latvia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia.

Latvia StatisticsConsumer Lifestyles in Latvia

Latvia Country BriefingsFuture Demographics: Latvia in 2030

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    Country Report

    Beer in Latvia

    Jun 2017

    In 2016, more beer sales continued to be accounted for by more expensive versions in smaller bottles. Both implemented and upcoming legislation is increasing pressure on producers of economy lager in larger volume packaging. At the same time, ...

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    Country Report

    Cider/Perry in Latvia

    Jun 2017

    In 2016, cider/perry experienced changes in its competitive landscape. Despite overall sales declining slightly, Somersby managed to improve its position in the category. This was due to its wide presence within leading retail chains. The brand is ...

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    Country Report

    Alcoholic Drinks in Latvia

    Jun 2017

    As more and more ageing Latvians recognise the importance of health, healthier food, drink and workouts are emerging. Partying and the consumption of alcohol in excess are becoming less popular and more moderate drinking habits are being established....

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    Country Report

    Rtds/High-Strength Premixes in Latvia

    Jun 2017

    In 2016, the category’s performance was very dependent on availability and easy access. This was due to the fact that most of these drinks were consumed off-trade at both indoor and outdoor parties. On-trade is a niche for RTDs/high-strength premixes...

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    Country Report

    Spirits in Latvia

    Jun 2017

    Latvian spirits sales benefited a lot from cross-border trade with Estonia in 2016. After a high tax increase on alcoholic drinks in Estonia, buying from Latvia was much more attractive for Estonians. What is more, historically strong sales to Finns ...

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    Country Report

    Wine in Latvia

    Jun 2017

    In 2016, Latvians continued to change their alcoholic drinks consumption patterns. Growing education about food, diet and general health and wellness influenced them to consume less strong alcoholic drinks. Higher interest in product quality and ...

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    Country Report

    Baby and Child-Specific Products in Latvia

    Apr 2017

    Due to the struggling economy, Latvia’s birth rate is stagnating, thus impacting baby and child-specific product volume sales. As most products in this area have long shelf lives and low turnover, retailers are avoiding increasing shelf space for ...

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    Country Report

    Bath and Shower in Latvia

    Apr 2017

    Bath and shower products growth slowed slightly in 2016, although sales still increased, mainly due unit price growth and the shift towards more organic and artisan items, such as those offered by local manufacturer Stenders. Overall volume sales ...

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    Country Report

    Colour Cosmetics in Latvia

    Apr 2017

    Colour cosmetics remained the fastest growing area in 2016 within beauty and personal care, with growth being driven both by strong promotional activities, new outlets and products made available by international brands, as well as growing customer ...

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    Country Report

    Deodorants in Latvia

    Apr 2017

    Deodorants value and volume sales declined in 2016 due to the declining population and increasing maturity, as well as growing competition from fragrances. Although major brands continue to invest in promotional activities, no major new campaigns ...

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    Country Report

    Depilatories in Latvia

    Apr 2017

    Latvian women like to take care of their appearance and hair removal is a generally accepted norm among most women. In 2016, the number of women removing hair remained stable. However, the fact that a larger portion of women are opting for ...

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    Country Report

    Fragrances in Latvia

    Apr 2017

    Fragrances in Latvia remains a relatively stable market recording limited growth, mainly due to indulgence and self-gifting trends. Fragrances are used daily by many women and are often given as presents for celebrations or as tokens of appreciation....

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    Country Report

    Hair Care in Latvia

    Apr 2017

    Hair care sales continued to grow in 2016, mainly due to greater consumption of professional products. There was an increase in demand for products sold through salons, as well as specialised outlets, which advertise themselves as professional hair ...

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    Country Report

    Men's Grooming in Latvia

    Apr 2017

    Men’s grooming experienced stable growth in 2016 due to the shift towards hipster-style beards and the general increase in image awareness among men. Professional barbers gained most from this trend, although consumer products also enjoyed spill-over...

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    Country Report

    Oral Care in Latvia

    Apr 2017

    Oral care sales in Latvia are mainly being fuelled by growing awareness of wider oral care issues. Demand for relatively new types of products such as electrical toothbrushes and mouthwashes is rising, along with more functional and added value ...

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    Country Report

    Beauty and Personal Care in Latvia

    Apr 2017

    In 2016, beauty and personal care showed stable growth in most categories, although premium products and gifts outperformed the rest of the industry as Latvian women engaged in increased self-gifting and chose to use more colour and fragrances. ...

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    Country Report

    Skin Care in Latvia

    Apr 2017

    Skin care is expected to remain very dynamic in terms of new product launches and promotion. Although overall growth is expected to be very slow, the large size of the category will allow for significant gains and losses by individual products and ...

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    Country Report

    Sun Care in Latvia

    Apr 2017

    As Latvia has about 180 overcast days per year and a summer that lasts only five months, sun care is only used for a short period of time, with demand depending completely on the weather. The summer season in 2016 was notably sunnier than in 2015, ...

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    Country Profile

    Latvia: Country Profile

    Apr 2017

    The economy will improve modestly in 2017. Strong gains in private consumption (supported by an increased in public wages) is the main driver. Public investment should also strengthen. A lacklustre performance in exports is a drag. Concerns about a ...

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    Country Report

    Adult Incontinence in Latvia

    Mar 2017

    Adult incontinence continued to develop in 2016, which was mainly driven by improving purchasing power and an ageing population. These social factors benefited the performance of the category, as the number of Latvians facing incontinence problems ...

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