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Latvia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia.

Latvia StatisticsConsumer Lifestyles in Latvia

Latvia Country BriefingsFuture Demographics: Latvia in 2030

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    Country Report

    Bottled Water in Latvia

    Feb 2017

    In 2016, bottled water was driven by the health and wellness trend and fast growth of value-added functional products. There could be observed further growth of consumers who consider this category an alternative for carbonates or other soft drink ...

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    Country Report

    Carbonates in Latvia

    Feb 2017

    In 2016, carbonates witnessed positive development as a result of improving purchasing power, which contributed to growing consumption of more diverse carbonates. This made producers more confident in their marketing expenditures, which, in its turn,...

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    Country Report

    Concentrates in Latvia

    Feb 2017

    Performance of concentrates was largely defined by performance of liquid concentrates, as these continued to account for 98% of off-trade value sales in 2016. Nevertheless, it is fair to say that both categories were driven by strengthening positions...

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    Country Report

    Energy Drinks in Latvia

    Feb 2017

    The major factor that affected energy drinks in Latvia in 2016 was introduction of age restrictions on this category. The new regulation came in force in June and bans sales to people under age of 18 years old. During the review period the share of ...

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    Country Report

    Juice in Latvia

    Feb 2017

    In 2016, juice revealed its inability to grow despite improving consumer purchasing power and generally increasing willingness to spend more on soft drinks. The major factor behind this is the maturity of juice and in particular that of nectars, the ...

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    Country Report

    Soft Drinks in Latvia

    Feb 2017

    Health and wellness trends and a consumer shift towards higher-quality products were observed within most soft drinks categories in Latvia in 2016. This trend defined a significant number of new product launches and consumer shifts between different ...

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    Country Report

    RTD Coffee in Latvia

    Feb 2017

    In 2016, RTD coffee remained a limited category, which is mainly available within major supermarkets and hypermarkets and some convenience stores and forecourt retailers at petrol stations. During the historic period, this category witnessed high ...

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    Country Report

    RTD Tea in Latvia

    Feb 2017

    In 2016, RTD tea continued to witness a strengthening trend after weak performance in 2014 and 2015. The 2014/2015 performance was largely a result of increasing competition from other soft drink categories and lack of active new product launches. ...

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    Country Report

    Sports Drinks in Latvia

    Feb 2017

    In 2016, sports drinks were driven by further expansion of domestic players. Strong development of new domestic products in 2015/2016 increased not only product variety and availability, but also affordability of the category in general. All of this ...

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    Country Report

    Coffee in Latvia

    Feb 2017

    A significant proportion of Latvian consumers continued to actively seek out discount offers when buying coffee products in 2016. Discounts of 20-30% were the most common, though in some cases coffee products were offered at discounts of up to 50%. ...

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    Country Report

    Other Hot Drinks in Latvia

    Feb 2017

    Other hot drinks remained an underdeveloped category in Latvia in 2016. It was represented by just two product types: chocolate-based flavoured powder drinks, which are popular with children, and other plant-based hot drinks (mainly chicory-based), ...

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    Country Report

    Hot Drinks in Latvia

    Feb 2017

    Hot drinks in Latvia benefited from improvements in consumer purchasing power in 2016. This trend fuelled a shift towards higher quality and more sophisticated products, which in turn helped to ensure that there was still space for new product ...

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    Country Report

    Tea in Latvia

    Feb 2017

    Tea was not significantly affected by any major new trends in 2016. The dominance of black tea, a highly mature category, meant that the performance of tea as a whole was influenced by the long-term trend of population decline in Latvia. Black tea ...

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    Country Report

    Air Care in Latvia

    Jan 2017

    In 2016, the performance of air care was largely defined by the development of higher-end products and expanding product diversity. In addition to this, air care products were more commonly perceived as part of the décor and were more regularly used ...

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    Country Report

    Bleach in Latvia

    Jan 2017

    Bleach continued to be a limited category in 2016, with few brands competing with each other. There were no changes observed in purchasing patterns regarding bleach, as the category is limited to elderly and low-income consumers who buy bleach as a ...

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    Country Report

    Dishwashing in Latvia

    Jan 2017

    A further shift from hand dishwashing towards automatic largely defined the performance of dishwashing in Latvia in 2016. This was the result of the increasing penetration level of automatic dishwashers among Latvian households, which was supported ...

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    Country Report

    Home Insecticides in Latvia

    Jan 2017

    Home insecticides performs as a seasonal category, with a sales spike during the summer period when products to treat mosquitos, flies, wasps and other insects post a sharp increase in sales. Latvians are very used to spending weekends and summer ...

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    Country Report

    Laundry Care in Latvia

    Jan 2017

    In 2016, laundry care continued its development towards higher-quality and more-concentrated products. The shift towards higher-quality products was defined by further improvement in consumers’ purchasing powers, and also an increasing focus on ...

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    Country Report

    Home Care in Latvia

    Jan 2017

    Improving purchasing powers resulted in home care recording stable development in current terms in 2016, continuing the performance from the rest of the review period. A high level of price-based promotions continued within many categories due to ...

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    Country Report

    Polishes in Latvia

    Jan 2017

    Despite a long presence in Latvia, polishes remained a developing category in 2016 with a gradual expanding consumer base and product assortment. Its developmental stage allowed the category to maintain positive volume and value performances. Its ...

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