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Country Report

Philippines Flag Laundry Care in the Philippines

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Positive economic conditions in the Philippines during 2014 helped to improve consumers’ disposable incomes and their confidence in spending. As the majority of the consumers still hand washed their clothes, they were thus keener to invest in washing machines towards the end of the review period. This was in a bid to ease their burden from household chores, especially with the rising employment rate that resulted in consumers juggling between work and household chores. The rising penetration rate of washing machines in the Philippines boosted the performance of laundry care in 2014, which recorded higher current value growth than in the previous year.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Philippines slightly increased its value share in 2014 to register 36%, helping it to strengthen its leadership of laundry care. The player registered increased value shares for all its brands except Bonux in 2014. The decline of Bonux was mainly due to consumers’ willingness to trade up to standard-priced brands that were deemed more effective, in view of their rising disposable incomes.

PROSPECTS

  • Laundry care is expected to record growth at constant 2014 prices over the forecast period, though at a slower rate than in 2014. The expected continued improvement in the Philippine economy is set to boost the penetration rate of washing machines, as increasingly affluent consumers seek to lighten the burden of household chores. While this trend will benefit the performance of laundry care in value terms, the category of laundry care will show increasing maturity and thereby register slower growth at constant 2014 prices than in 2014.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Philippines market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Philippines?
  • What are the major brands in Philippines?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2009-2014

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2009-2014
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
  • Table 4 Sales of Laundry Aids by Category: Value 2009-2014
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
  • Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
  • Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
  • Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
  • Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019

Laundry Care in the Philippines - Company Profiles

Green Cross Inc in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Green Cross Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Green Cross Inc: Competitive Position 2014

Peerless Products Mfg Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Peerless Products Mfg Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Peerless Products Mfg Corp: Competitive Position 2014

Wellmade Mfg Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Wellmade Mfg Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Wellmade Mfg Corp: Competitive Position 2014

Home Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Home care performs positively in 2014

Consumers are more willing to try out home care products

International players dominate home care

Grocery retailers leads home care distribution

Home care is expected to perform positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Philippine GDP growth slows in 2014

Growing female workforce boosts home care

Demands for convenience steer home care distribution

MARKET INDICATORS

  • Table 17 Households 2009-2014

MARKET DATA

  • Table 18 Sales of Home Care by Category: Value 2009-2014
  • Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 23 Distribution of Home Care by Format: % Value 2009-2014
  • Table 24 Distribution of Home Care by Format and Category: % Value 2014
  • Table 25 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
      • Laundry Detergents
        • Automatic Detergents
          • Powder Detergents
            • Standard Powder Detergents
            • Concentrated Powder Detergents
          • Detergent Tablets
            • Compact Powder Tablet Detergents
            • Liquid Tablet Detergents
          • Liquid Detergents
            • Standard Liquid Detergents
            • Concentrated Liquid Detergents
          • Standard Detergents
            • Standard Powder Detergents
            • Standard Liquid Detergents
          • Concentrated Detergents
            • Concentrated Powder Detergents
            • Concentrated Liquid Detergents
            • Compact Powder Tablet Detergents
            • Liquid Tablet Detergents
        • Other Detergents
          • Bar Detergents
          • Hand Wash Detergents
          • Fine Fabric Detergents

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Possession Rates
    • Products by Ingredient
    • Standard/Concentrated Fabric Softeners

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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