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Country Report

Philippines Flag Laundry Care in the Philippines

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail sales growth of over 8% in current terms in 2013.

COMPETITIVE LANDSCAPE

  • In 2013, Procter & Gamble Philippines Inc continued to lead shares, with a combined share for all its brands at 38%. This is thanks to the popularity of its flagship brands Tide and Ariel, as well as the positive take-off of its low-priced brand Bonux, launched in late 2011. Industry sources believe that the surprisingly positive response to Bonux in 2012 and 2013 resulted in the company’s share bouncing back in 2013, after the declining trend it experienced in 2012.

PROSPECTS

  • The continued aggressive efforts of manufacturers in expanding their followings across all income levels are expected to be the main driver of growth for laundry care in the forecast period. Despite the increasing maturity of many products in the category, this strategy of adding brands to cater to different income groups is expected to result in forecast value CAGR of 4% in constant terms.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Philippines market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Philippines?
  • What are the major brands in Philippines?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2008-2013

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2008-2013
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
  • Table 4 Sales of Laundry Aids by Category: Value 2008-2013
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
  • Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
  • Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
  • Table 9 NBO Company Shares of Laundry Care: % Value 2009-2013
  • Table 10 LBN Brand Shares Laundry Care: % Value 2010-2013
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2009-2013
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2010-2013
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2009-2013
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018

Laundry Care in the Philippines - Company Profiles

Green Cross Inc in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Green Cross Inc: Key Facts
  • Summary 2 Green Cross Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Green Cross Inc: Competitive Position 2013

Peerless Products Mfg Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Peerless Products Manufacturing Corp: Key Facts
  • Summary 5 Peerless Products Manufacturing Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Peerless Products Manufacturing Corp: Competitive Position 2013

Wellmade Mfg Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Wellmade Manufacturing Corp: Key Facts
  • Summary 8 Wellmade Manufacturing Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Wellmade Manufacturing Corp: Competitive Position 2013

Home Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Improved economy boosts home care in the Philippines

Increased hygiene emphasis affects many home care categories

Multinational players dominate much of home care

Traditional grocery retailers cannot be undermined for home care

Good economic prospects seen to benefit home care in forecast years

KEY TRENDS AND DEVELOPMENTS

Increased emphasis on hygiene benefits home care sales in the Philippines

Increased female workforce results in busier lifestyles

Home care products aggressively pitted against close substitutes

MARKET INDICATORS

  • Table 17 Households 2008-2013

MARKET DATA

  • Table 18 Sales of Home Care by Category: Value 2008-2013
  • Table 19 Sales of Home Care by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Home Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Home Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2008-2013
  • Table 23 Distribution of Home Care by Format: % Value 2008-2013
  • Table 24 Distribution of Home Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Home Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
        • Laundry Detergents
          • Automatic Detergents
            • Powder Detergents
              • Standard Powder Detergents
              • Concentrated Powder Detergents
            • Detergent Tablets
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
            • Liquid Detergents
              • Standard Liquid Detergents
              • Concentrated Liquid Detergents
            • Standard Detergents
              • Standard Powder Detergents
              • Standard Liquid Detergents
            • Concentrated Detergents
              • Concentrated Powder Detergents
              • Concentrated Liquid Detergents
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
          • Other Detergents
            • Bar Detergents
            • Hand Wash Detergents
            • Fine Fabric Detergents

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Possession Rates
      • Products by Ingredient
      • Standard/Concentrated Fabric Softeners

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail volume alternative
      • Retail volume alternative % growth
      • Retail volume alternative per capita

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