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Country Report

Philippines Flag Laundry Care in the Philippines

Price: US$900

About this Report

Executive Summary

COMPETITIVE LANDSCAPE

  • Procter & Gamble Philippines led sales in 2012 with a value share of 37%. The company’s success can be attributed to its continuous innovation and offering of unique brands. The hybrid product Tide with Downy was introduced in 2011. In addition, different variants of Ariel, such as Ariel with Downy Passion and Ariel Color & Style, were introduced in 2012. Procter & Gamble’s product portfolio covers all segments of the market and helps the company to attract consumers in different income groups. For example, Bonux, which replaced Mr. Clean, captures price-sensitive consumers while Tide and Ariel serve the middle to high end of the market. In addition, the company also provides products in smaller packaging sizes such as 35g sachets in order to better compete with lower priced products. The company also engages in aggressive marketing campaigns that help increase consumer awareness and further strengthen the appeal of different brands.

PROSPECTS

  • Consumers will continue to look to economise their use of laundry care products. Concentrated products will provide an alternative for consumers who want to use less detergent when cleaning clothes. It is likely that a niche market of consumers will emerge over the forecast period which will switch towards higher quality brands. These are usually more effective at cleaning clothes and require smaller volumes per wash load than standard laundry care products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Philippines market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Philippines?
  • What are the major brands in Philippines?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2007-2012

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2007-2012
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
  • Table 4 Sales of Laundry Aids by Category: Value 2007-2012
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
  • Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
  • Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
  • Table 9 Laundry Care Company Shares 2008-2012
  • Table 10 Laundry Care Brand Shares 2009-2012
  • Table 11 Laundry Aids Company Shares 2008-2012
  • Table 12 Laundry Aids Brand Shares 2009-2012
  • Table 13 Laundry Detergents Company Shares 2008-2012
  • Table 14 Laundry Detergents Brand Shares 2009-2012
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2012-2017
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017

Laundry Care in the Philippines - Company Profiles

ACS Manufacturing Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 ACS Manufacturing Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 ACS Manufacturing Corp: Competitive Position 2012

Green Cross Inc in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Green Cross Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Green Cross Inc: Competitive Position 2012

Home Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Slower growth due to consumer’s saving practices and desire for convenience

Eco-friendly products continue to be introduced in home care

Procter & Gamble Philippines continues to lead sales

Supermarkets are main distribution channels

Better industry performance ahead

KEY TRENDS AND DEVELOPMENTS

Eco-friendly products continue to emerge

Increase in use of digital advertising over traditional tri-media structure

Private label home care products post sluggish growth

New product features address changing consumer lifestyles

Advocacy campaigns remain an effective promotional activity

MARKET INDICATORS

  • Table 17 Households 2007-2012

MARKET DATA

  • Table 18 Sales of Home Care by Category: Value 2007-2012
  • Table 19 Sales of Home Care by Category: % Value Growth 2007-2012
  • Table 20 Home Care Company Shares 2008-2012
  • Table 21 Home Care Brand Shares 2009-2012
  • Table 22 Penetration of Private Label by Category 2007-2012
  • Table 23 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  • Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  • Table 25 Forecast Sales of Home Care by Category: Value 2012-2017
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
        • Laundry Detergents
          • Automatic Detergents
            • Powder Detergents
              • Standard Powder Detergents
              • Concentrated Powder Detergents
            • Detergent Tablets
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
            • Liquid Detergents
              • Standard Liquid Detergents
              • Concentrated Liquid Detergents
            • Standard Detergents
              • Standard Powder Detergents
              • Standard Liquid Detergents
            • Concentrated Detergents
              • Concentrated Powder Detergents
              • Concentrated Liquid Detergents
              • Compact Powder Tablet Detergents
              • Liquid Tablet Detergents
          • Other Detergents
            • Bar Detergents
            • Hand Wash Detergents
            • Fine Fabric Detergents

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market sizes
      • Company shares
      • Brand shares
      • Distribution
      • Possession rates
      • Pricing
      • Products by ingredient
      • Products by ingredient
      • Standard/concentrated fabric softeners

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail volume alternative
      • Retail volume alternative % growth
      • Retail volume alternative per capita

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