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Country Report

Philippines Flag Laundry Care in the Philippines

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Laundry care generated positive current value growth in 2015, although at a slower pace than during 2014. The growth potential of laundry care remains limited as increasing numbers of consumers have started to shift between laundry categories in search of more effective products. The rising sophistication of Philippine consumers and rising education levels among the country’s population remained among the key contributors to the increased willingness to try out new products in laundry care 2015. Rising environmental concerns also saw Filipinos becoming more interested in the various different types of laundry care products, with some moving towards concentrated detergents as a more environmentally friendly option.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Philippines Inc generated the strongest actual increase in value sales in laundry care in 2015 as its value share increased by one percentage point to 32%, which also strengthened its leading position in the category. The player’s presence in liquid fabric softeners and concentrated powder detergent ensured that it was well-placed to capitalise on its growing popularity among consumers. The company’s recent launch of Tide Ultra in jumbo sachets during 2014 is testament to its investment in innovation in order to sustain consumer interests in its products.

PROSPECTS

  • Laundry care is expected to generate positive value growth in constant 2015 terms over the forecast period. The essential nature of laundry care for all households is set to continue supporting the category’s performance. The rising sophistication of consumers and rising disposable incomes are also set to favour the category as consumers become more willing to invest in advanced laundry care products, whether for stronger concentration or for value-added properties.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Philippines market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Laundry Care in Philippines?
  • What are the major brands in Philippines?
  • What is the performance of concentrated liquid detergents?
  • What are the main new products developments in the laundry aids area?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Laundry Care in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Household Possession of Washing Machines 2010-2015

CATEGORY DATA

  • Table 2 Sales of Laundry Care by Category: Value 2010-2015
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 4 Sales of Laundry Aids by Category: Value 2010-2015
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Laundry Care in the Philippines - Company Profiles

Green Cross Inc in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Green Cross Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Green Cross Inc: Competitive Position 2015

Peerless Products Mfg Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Peerless Products Mfg Corp: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Peerless Products Mfg Corp: Competitive Position 2015

Procter & Gamble Philippines Inc in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Procter & Gamble Philippines Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble Philippines Inc: Competitive Position 2015

Unilever Philippines Inc in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unilever Philippines Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Unilever Philippines Inc: Competitive Position 2015

Wellmade Mfg Corp in Home Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Wellmade Manufacturing Corp: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Wellmade Manufacturing Corp: Competitive Position 2015

Home Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Home care clocks positive current value growth in 2015

Demand for convenience surrounds home care

International players remain in control of home care

Grocery retailers remains the preferred retail distribution channel for home care

Home care set to continue recording positive growth

KEY TRENDS AND DEVELOPMENTS

Minimal impact of slow GDP growth on home care

International players dominate home care

Grocery retailers dominate the retail distribution of home care

MARKET INDICATORS

  • Table 16 Households 2010-2015

MARKET DATA

  • Table 17 Sales of Home Care by Category: Value 2010-2015
  • Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 19 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 22 Distribution of Home Care by Format: % Value 2010-2015
  • Table 23 Distribution of Home Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Laundry Care
    • Carpet Cleaners
    • Fabric Softeners
      • Dryer Sheets
      • Liquid Fabric Softeners
    • Laundry Aids
      • Colour Safe Laundry Bleach
      • Curtain Care
      • Fabric Fresheners
      • Home Dry Cleaning
      • Spot and Stain Removers
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
        • Starch/Ironing Aids
        • Water Softeners
        • Other Laundry Boosters
      • Laundry Detergents
        • Automatic Detergents
          • Powder Detergents
            • Standard Powder Detergents
            • Concentrated Powder Detergents
          • Detergent Tablets
            • Compact Powder Tablet Detergents
            • Liquid Tablet Detergents
          • Liquid Detergents
            • Standard Liquid Detergents
            • Concentrated Liquid Detergents
          • Standard Detergents
            • Standard Powder Detergents
            • Standard Liquid Detergents
          • Concentrated Detergents
            • Concentrated Powder Detergents
            • Concentrated Liquid Detergents
            • Compact Powder Tablet Detergents
            • Liquid Tablet Detergents
        • Other Detergents
          • Bar Detergents
          • Hand Wash Detergents
          • Fine Fabric Detergents

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Possession Rates
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume (tonnes)
    • Retail volume (tonnes) % growth
    • Retail volume (tonnes) per capita

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