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Company Profile

Lavazza Spa, Luigi in Hot Drinks

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lavazza SpA, Luigi provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Sliding profits as margins are squeezed

Coffee price rises and the squeeze is on

Italy dominates retail sales for Lavazza

SWOT: Lavazza SpA, Luigi

Key strategic objectives and challenges

Competitive Positioning

Lack of emerging market share hits growth

Top 10 slot for fresh coffee-focused Lavazza

Market Assessment

Western Europe the main driver of market share for Lavazza

Pod growth most dynamic

Geographic and Category Opportunities

Italy the mainstay of Lavazza’s sales

Importance of domestic market, tempered by growth in Brazil

Lavazza needs to do better in Brazil

Lavazza looking to take pod coffee battle to the US

Can Lavazza gain a share of the US pod market?

France: the next step for Lavazza’s pod coffee?

Lavazza should not rule out entering instant coffee category

Indian coffee shops should be the lever to gain Indian market share

The Indian strategy

Brand Strategy

The Lavazza brand leads but India sees new developments

Lavazza focuses on fresh coffee and Italy...

...but fares poorly with narrow geographic/product focus

Operations

Italy, Brazil and India give Lavazza hope of global spread

Recommendations

BRICs and pods

Samples

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