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Company Profile

Lavazza SpA, Luigi in Hot Drinks

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lavazza SpA, Luigi provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Privately held company with underlying global ambition

  • Strategic Evaluation

SWOT - Lavazza SpA , Luigi

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Position

Fortunes of Western Europe determine Lavazza’s performance

  • Competitive Position

Competitive Positioning

Lavazza limited to fresh coffee

  • Competitive Positioning

Top 5 most dynamic foodservice markets in hot drinks 2010-2015

  • Competitive Positioning

Coffee shops are a brand platform only but vending a core focus

  • Competitive Positioning

Lavazza benefits from shift to premium coffee

  • Competitive Positioning

Lavazza limited to fresh coffee

  • Competitive Positioning

Lavazza reliance on Western Europe will be a challenge

  • Competitive Positioning

Italy overwhelmingly dominates retail sales for Lavazza

  • Competitive Positioning

Geographic Opportunities

USA to lead growth in fresh coffee consumption

  • Geographic Opportunities

Lavazza competes with other premium brands

  • Geographic Opportunities

Strong opportunities in coffee pod sales in Western Europe

  • Geographic Opportunities

GMCR link-up offers chance to increase Lavazza’s profile

  • Geographic Opportunities

Lavazza focuses on office sales in Latin America

  • Geographic Opportunities

Rise of specialist coffee shops in Colombia

  • Geographic Opportunities

Product Opportunities

Global players enter Indian coffee market for foodservice

  • Product Opportunities

Lavazza brand name to be boosted by Barista presence

  • Product Opportunities

Leverage GMCR partnership

  • Product Opportunities

Do not rule out entering instant coffee category

  • Geographic Opportunities

Use Ercom investment to enter other hot drinks

  • Geographic Opportunities

Brand Strategy

Lavazza – expansion beyond Italian espresso

  • Brand Strategy

Creating a comprehensive offer in India

  • Brand Strategy

Lavazza focus on fresh coffee

  • Brand Strategy

Lavazza fares poorly owing to narrow geographic/product focus

  • Brand Strategy

Operations

Lavazza – serving retail and foodservice markets

  • Operations

Lavazza steps up international processing capacity

  • Operations

Recommendations

GMCR leveraging and opportunity of instant coffee

  • Recommendations

Samples

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