53 pages, Dec 2011
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The fight to de-normalise smoking is intensifying as more and more countries are removing smoking from sight both at point of sale (through display bans) and point of use with smoking bans moving from public into personal spaces, whilst others are going one step further and removing brand identity from the product itself (eg plain packaging). A combination of taxation, strict laws and enforcement are impacting the market, but are not widespread enough to stop global growth in smoker numbers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.