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Company Profile

LEGO Group in Toys and Games

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on LEGO Group delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of LEGO Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LEGO Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LEGO Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

LEGO: One of most successful toy companies globally

Revenues double since 2007

Developed markets register strong growth

SWOT: LEGO

LEGO: One of the strongest brands in toys

Competitive Positioning

LEGO outperforms the market 2009-2011

LEGO and Spinmaster gain market share

Market Assessment

LEGO: Focus will increasingly shift to emerging markets

Geographic and Category Opportunities

LEGO enjoys dominance in the construction category

Brick toys in the BRICs

US: Case study

US: LEGO drives growth in construction category

Lego in video games

Brand Strategy

LEGO eyes girls with LEGO Friends

How many LEGO toys can a family buy?

Brand strategy

Appealing to a wide age demographic

Recommendations

Growth opportunities

Samples

Please update/install flash.

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