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Company Profile

LG Corp in Consumer Appliances

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on LG Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of LG Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LG Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LG Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

LG another South Korean leader

LG boosted by home appliances and air conditioning

LG returns to profitability in Q1 2012 but sales remain weak

SWOT: LG Corp

LG faces challenges and opportunities as global player

Competitive Positioning

LG’s performance stalls in the review period

Chinese players steal a march on rivals

LG shows strong recovery after economic crisis

Market Assessment

LG enjoys diverse geographic presence

LG shows weakness in large cooking appliances

Category and Geographic Opportunities

Emerging markets to drive growth in major appliances

South Korean players battle it out for Indian consumer

LG should go on attack with Samsung but local players still a threat

Whirlpool to present another challenge as it builds in India

Competition in refrigeration also heats up for LG

LG moves up steadily in US major appliances

LG at the forefront of energy efficiency drive

LG targets built-in and “smart” technology in US market

UPP or Unilateral Pricing Policies not the right solution

End of rural subsidy programme shifts focus to trading up in China

LG enjoys good participation in automatic washer dryers in China

Chinese manufacturers look to boost retail network

LG takes top spot in South Korean major appliances

LG and Samsung battle for same demographic in South Korea

Russian recovery ongoing in major appliances but inflation a worry

LG makes gains in Russian market in 2011

Consider local acquisition to drive sales in air treatment in China

Brand Strategy

LG tries to maintain brand consistency

LG focuses on green technology with its consumer appliances

Operations

LG Corp top 10 markets by volume sales and performance

LG markets by volume contribution and outlook

LG operations in North America

LG operations in Latin America

LG operations in Western Europe

LG operations in Eastern Europe

LG operations in Asia Pacific

LG operations in Middle East and Africa

LG operations in Australasia

LG Electronics: Global Production Network, Consumer Appliances

LG remains Asia-centric in its production

LG diversifies geographic footprint in manufacturing

LG’s production grows dynamically in home laundry

Recommendations

LG: Cutting edge in “smart” appliances

Samples

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