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Company Profile

LG Corp in Consumer Electronics

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on LG Corp delivers a detailed strategic analysis of the company's business, examining its performance in the In-Car Entertainment market and the global economy.

Company and market share data provide a detailed look at the financial position of LG Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LG Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LG Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our In-Car Entertainment research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

Home entertainment drives both revenue and profit

  • Strategic Evaluation

SWOT: LG Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

LG Corp falling behind rivals

  • Competitive Positioning

Digital TVs

  • Competitive Positioning

LG Corp struggling in smartphones

  • Competitive Positioning

Market Assessment

Mobile phones

  • Market Assessment

Digital TVs

  • Market Assessment

Other consumer electronics

  • Market Assessment

Category and Geographic Opportunities

China: Smartphones domination

  • Category and Geographic Opportunities

Brazil: Smartphones driving value sales

  • Category and Geographic Opportunities

Mobile opportunities for LG in other emerging markets

  • Category and Geographic Opportunities

Digital TVs losing potential

  • Category and Geographic Opportunities

Opportunity in OLED TVs

  • Category and Geographic Opportunities

The challenge of growing OLED TVs

  • Category and Geographic Opportunities

Mobile computing for LG Corp: Where should it be positioned?

  • Category and Geographic Opportunities

Brand Strategy

From 3D to designer branding: Chasing that elusive USP

  • Brand Strategy

LG at the cutting edge of TV production

  • Brand Strategy

Operations

Local production philosophy

  • Operations

Local production 2011

  • Operations

R ecommendations

Innovation and adventure is the key

  • R ecommendations

Samples

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