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Company Profile

LG Corp in Consumer Electronics

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on LG Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of LG Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LG Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LG Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Home entertainment drives both revenue and profit

SWOT: LG Corp

Key strategic objectives and challenges

Competitive Positioning

LG Corp falling behind rivals

Digital TVs

LG Corp struggling in smartphones

Market Assessment

Mobile phones

Digital TVs

Other consumer electronics

Category and Geographic Opportunities

China: Smartphones domination

Brazil: Smartphones driving value sales

Mobile opportunities for LG in other emerging markets

Digital TVs losing potential

Opportunity in OLED TVs

The challenge of growing OLED TVs

Mobile computing for LG Corp: Where should it be positioned?

Brand Strategy

From 3D to designer branding: Chasing that elusive USP

LG at the cutting edge of TV production

Operations

Local production philosophy

Local production 2011

R ecommendations

Innovation and adventure is the key

Samples

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