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Company Profile

Liberty Media in Retailing

Jul 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Liberty Media Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Liberty Media Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Liberty Media Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Liberty Media Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

US sales continue to drive QVC forward

SWOT – Liberty Media Corp

Key strategic objectives and challenges

Competitive Positioning

Liberty Media vs non-store retailing

Global market comparatives – comparison

Geographic Opportunities

QVC lacks diversified global presence

QVC near top of pack in shrinking US market

Real opportunities for QVC in China are long term

Opportunity to cannibalise catalogue sales in Italy

Channel Opportunities

Internet retailing sales growth led by US market

Consider French and Spanish language programming

Case Study: Barnes & Noble acquisition

Rise in digital distribution

Nook and the competition

Case Study: The tablet is the key

Product Opportunities

Liberty Media – focus on beauty and clothing on the internet

QVC shifts focus to stronger category in TV shopping

Emerging trends in non-store retailing

Brand and Private Label Strategy

QVC expands with new beauty channel

Operations

Liberty Media – QVC jewel in the crown

Recommendations

Key recommendations

Samples

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