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Company Profile

Lion Corp in Home Care

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Lion Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Lion Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lion Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lion Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key c ompany facts

Lion struggles with price development in Japan

Earthquake after effects point to overseas development

Lion seeks to offset price declines

Latest quarterly data show emerging markets driving HC

SWOT: Lion Corp

Strategic objectives and challenges

Competitive Positioning

Home care: Consolidated market

Economic adversities hamper Lion growth rate

Market Assessment

Laundry the dominant opportunity

Scale and wealth of Japan still key for Lion

Geographic and Category Opportunities

Lion repositions to exploit laundry market dynamics

Japan sees growth in other laundry care products

Thailand ready for innovation

Entry to Philippines will support growth

Still room in China for Lion’s core offer

Scope for dishwashing in non-traditional markets

Surface care

Brand Strategy

Lion looks to concentrate brands

Product development, better pricing and new markets

Top

Soflan

Operations

Lion Corp global operations

Recommendations

Focus on high margin innovation and emerging market expansion

Samples

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