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Company Profile

Lion Corp in Home Care

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Lion Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Lion Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lion Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lion Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

Natural disaster disrupts first half performance

  • Strategic Evaluation

SWOT: Lion Corp

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Domestic dependence keeps Lion below global growth

  • Competitive Positioning

Leaders’ performances highlight importance of emerging markets

  • Competitive Positioning

Leaders witness s hare e rosion

  • Competitive Positioning

Market Assessment

Need to step up international expansion

  • Market Assessment

Core category driving growth

  • Market Assessment

Geographic and Category Opportunities

Increasing competition in Japan

  • Geographic and Category Opportunities

Japan: innovation drivers

  • Geographic and Category Opportunities

Potential for mainstream green development

  • Geographic and Category Opportunities

Ultra-concentrated trend driving Japanese laundry care growth

  • Geographic and Category Opportunities

Automatic category offers hope in Japan dishwashing

  • Geographic and Category Opportunities

P oor prospects in Japan surface care

  • Geographic and Category Opportunities

Launching ultra-concentrated detergents in South Korea

  • Geographic and Category Opportunities

Dropping behind in Thai laundry care

  • Geographic and Category Opportunities

Unilever pulls away in Thai dishwashing

  • Geographic and Category Opportunities

Potential in Chinese liquid detergents

  • Geographic and Category Opportunities

Platform for expansion in China surface care

  • Geographic and Category Opportunities

Brand Strategy

Brands mount strategic response to challenging conditions

  • Brand Strategy

Top needs to target growth areas

  • Brand Strategy

Narrow focus for Soflan

  • Brand Strategy

Time to Look beyond Japan

  • Brand Strategy

Operations

Shifting operational emphasis abroad

  • Operations

Recommendations

Sharper focus within a broader international range

  • Recommendations

Samples

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