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Company Profile

L’Occitane International in Beauty and Personal Care

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on L'Occitane International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of L'Occitane International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Occitane International SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of L'Occitane International SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: L’Occitane International SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

L’Occitane battles downturn in luxury beauty market

  • Competitive Positioning

Procter & Gamble battles headwinds to stay in top spot

  • Competitive Positioning

Developed market downturn checks market consolidation

  • Competitive Positioning

Market Assessment

Further dilution of developed market bias a must for L’Occitane

  • Market Assessment

Premium focus limits L’Occitane beauty and personal care potential

  • Market Assessment

Category and Geographic Opportunity

L’Occitane needs to exploit facial care focus in skin care

  • Category and Geographic Opportunity

L’Occitane consolidating top 20 premium skin care position

  • Category and Geographic Opportunity

L’Occitane must mix new growth with old in premium skin care

  • Category and Geographic Opportunity

L’Occitane targeting global premium hair care top 10

  • Category and Geographic Opportunity

Mixture of emerging and developed potential in premium hair care

  • Category and Geographic Opportunity

Premium baby care offers strong potential for L’Occitane

  • Category and Geographic Opportunity

Emerging and developed world premium baby care opportunities

  • Category and Geographic Opportunity

L’Occitane eyes up top 10 position in premium deodorants

  • Category and Geographic Opportunity

Major market premium deodorant potential for L’Occitane

  • Category and Geographic Opportunity

Brand Strategy

French heritage and natural products foundations of brand strategy

  • Brand Strategy

Operations

Production and operational strategies

  • Operations

Recommendations

L’Occitane must build on skin care-focused developed market base

  • Recommendations

Samples

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