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Company Profile

L'Occitane International SA in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on L'Occitane International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of L'Occitane International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Occitane International SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of L'Occitane International SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Strong growth from new stores and network expansion

Latest quarterly data shows strategic consistency

SWOT: L'Occitane International SA

Strategic objectives and challenges

Competitive Positioning

L’Occitane faces very large competitors

Lack of scale answered by specialisation

L’Occitane’s retail expansion strategy bears fruit

Market Assessment

Core brand strategy increases importance of hair care

L’Occitane well positioned in all markets

Category and Geographic Opportunities

Good global position in premium skin care

L’Occitane strengthens in leading markets with store roll-out

Well positioned for Latin American possibilities

Reducing Japanese dependency in Asia Pacific

Compromise to succeed in China

Russian demand shaping regional strength

US still merits sales strategy

Facial care overtaking body care for L’Occitane

Premium, natural, functional anti-agers in line with demand

Premium focus remains central to value growth

BB brought in by Erborian

L’Occitane sidesteps limits to bath and shower development

Bath and shower has L’Occitane stamp

Premium strategy continues in hair care

Brand Strategy

Premium-only strategy

L’Occitane narrows focus on core competencies

Operations

L'Occitane International SA: global operations

Recommendations

Leverage brand equity to expand product portfolio

Samples

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