Most lodging players are seeing much success in 2023 and the outlook is even brighter for 2024 with the Paris Games (Olympics and Paralympics) set to swell occupancy rates, at least in and around Paris and participating cities. All rooms will likely be full during the games in Paris and in the five other participating cities, having already almost been fully booked in Paris in mid-2023.
After the euphoria of 2022-2023, which is expected to continue in 2024, the outlook could become less positive for short-term rentals which are still mainly located in cities across France. It is unclear if the previous model of focusing on urban flats for city breaks will progress at the same pace that it did in the past.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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