L'Oréal Groupe in Beauty and Personal Care

September 2023

L'Oréal Groupe remains the leading player in beauty and personal care globally in 2022. Key focus areas include the Aesop acquisition, expansion in Asia Pacific, and achieving sustainable commitments. Applying skinification trends has enabled it to quickly recover in its segments. The rebranding to Dermatological Beauty highlights emphasis on innovation and skin health. Future developments include ultra-personalisation, ethical ingredient sourcing, and the metaverse.

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Overview:

Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of L'Oréal Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope
Key findings
L’Oréal maintains its global lead in 2022
L’Oréal Groupe remains strong in North America, Asia Pacific and Western Europe
US and China remain L’Oréal Groupe ’s largest markets in 2022
L’Oréal’s sales are mainly driven by market share growth
L'Oréal acquires Aesop, continuing premiumisation strategy
Plant-based ingredient formulation will be a key room for innovation by L'Oréal Groupe
L'Oréal Groupe’s moves in environmental sustainability promote ethical sourcing
Consumer perceptions of top L'Oréal Groupe brands
L’Oréal Groupe uncovers “ultra- personalisation ” strategy through its technology innovations
L’Oréal Groupe sets its eyes on the gaming industry with its expansion into the metaverse
L’Oréal focuses on hyper-premiumisation and specialisation in high-spend markets
L’Oréal Groupe resists price declines through the coupling of product value and efficacy
L’Oréal Groupe focuses on premiumisation and specialisation, especially in Asia and China
L'Oréal Groupe gains market share in 2022 as colour cosmetics and fragrances rebound
L'Oréal Groupe consistently holds its position as number one in beauty and personal care
Estée Lauder remains L’Oréal Groupe’s biggest competitor
L’Oréal Groupe maintains leadership globally in skin care, colour cosmetics and hair care
CeraVe’s expansion further drives L'Oréal Groupe’s global leadership
L’Oréal Groupe expands its skin care capabilities in Latin America, Middle East and Africa
L’Oréal Groupe’s dermocosmetics brands contribute heavily to its strong performance in skin care
China to offer L’Oréal Groupe the best skin care opportunities
L’Oréal Groupe expands its capabilities in skin science through research and rebranding efforts
L’Oréal Groupe benefits from the colour cosmetics renaissance post-pandemic
Asia Pacific sees strong growth in lip products, while Western markets are driven by eye make-up
US and China provide the largest opportunities for growth in colour cosmetics
L'Oréal Groupe’s e-commerce lead and digital strategies an advantage in softening US market
L'Oréal dominates fragrances globally, having benefited from post-COVID-19 rebound
Premiumisation is prolific in fragrances category
The fragrances boom shows the most longevity in China and the US
L’Oréal Groupe gains extensive value share in hair care, especially in emerging markets
While L’Oréal Groupe grows in salon professional hair care, colourants makes steady recovery
L’Oréal Groupe faces increasing competition from indie brands in its core markets
Executive summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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