About this Report
Loyalty marketing has emerged as an integral part of the marketing strategies of retailers, travel groups and other service providers as they seek to maintain or expand their existing customer base in an ever more competitive environment. This briefing examines its place in marketing consumer goods and services in the downturn, citing innovate examples in core sectors like retail and tourism and gives an idea of what the future holds.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
