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Global Briefing

Loyalty Programmes in the Travel Industry

Jun 2011

Price: US$2,000

About this Report

About this Report

Loyalty programmes in the travel industry continue to evolve, moving from a proprietary programme model to including more partnerships or even partnering with a coalition loyalty programme. With strong competition in the travel industry, these programmes can serve as a point of differentiation and start a dialogue with a company’s most lucrative clients. In this report, Euromonitor International examines trends in travel loyalty programmes.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and parameters

Key findings

Market Background

Overview of loyalty programmes

Loyalty programme models

The US has the highest number of members

First-time travellers in emerging markets

Airline Loyalty Programmes

Airlines in the US have the highest membership levels

Loyalty programmes recognised in alliances

Examples of elite loyalty benefits offered by alliances

Low-cost carriers wary of traditional loyalty programmes

Loyalty market penetration as a percentage of the population

AAdvantage launches on Facebook

Complaints about availability for redemptions…

…Addressed with other redemption possibilities

Air Canada – the first to spin off its loyalty programme

TAM Airlines follows in 2010 with Multiplus

Multiplus looks to grow its partnerships

Hotel Loyalty Programmes

Hotel loyalty programmes react to recession with improvements

Hotel loyalty members generate significant revenues

Revamped Hyatt Passport Gold flexes marketing muscle

Hilton HHonors launches new global campaign

Starwood Preferred Guest is global

Co-branding With Cards

Co-branding is key for loyalty programmes…

…But is under threat in the US

General rewards cards pose a threat?

Western Europe tends towards coalition programmes

Opportunities abound for co-branded credit cards in Asia-Pacific

Strong growth in payment transactions for debit and credit cards

Future Trends

Future trends to watch

Definitions of Report

Definitions

Samples

Loyalty Programmes in the Travel Industry.jpg

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