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Global Briefing

Loyalty Programmes in the Travel Industry

Jun 2011

Price: US$2,000

About this Report

About this Report

Loyalty programmes in the travel industry continue to evolve, moving from a proprietary programme model to including more partnerships or even partnering with a coalition loyalty programme. With strong competition in the travel industry, these programmes can serve as a point of differentiation and start a dialogue with a company’s most lucrative clients. In this report, Euromonitor International examines trends in travel loyalty programmes.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives and parameters

  • Introduction

Key findings

  • Introduction

Market Background

Overview of loyalty programmes

  • Market Background

Loyalty programme models

  • Market Background

The US has the highest number of members

  • Market Background

First-time travellers in emerging markets

  • Market Background

Airline Loyalty Programmes

Airlines in the US have the highest membership levels

  • Airline Loyalty Programmes

Loyalty programmes recognised in alliances

  • Airline Loyalty Programmes

Examples of elite loyalty benefits offered by alliances

  • Airline Loyalty Programmes

Low-cost carriers wary of traditional loyalty programmes

  • Airline Loyalty Programmes

Loyalty market penetration as a percentage of the population

  • Airline Loyalty Programmes

AAdvantage launches on Facebook

  • Airline Loyalty Programmes

Complaints about availability for redemptions…

  • Airline Loyalty Programmes

…Addressed with other redemption possibilities

  • Airline Loyalty Programmes

Air Canada – the first to spin off its loyalty programme

  • Airline Loyalty Programmes

TAM Airlines follows in 2010 with Multiplus

  • Airline Loyalty Programmes

Multiplus looks to grow its partnerships

  • Airline Loyalty Programmes

Hotel Loyalty Programmes

Hotel loyalty programmes react to recession with improvements

  • Hotel Loyalty Programmes

Hotel loyalty members generate significant revenues

  • Hotel Loyalty Programmes

Revamped Hyatt Passport Gold flexes marketing muscle

  • Hotel Loyalty Programmes

Hilton HHonors launches new global campaign

  • Hotel Loyalty Programmes

Starwood Preferred Guest is global

  • Hotel Loyalty Programmes

Co-branding With Cards

Co-branding is key for loyalty programmes…

  • Co-branding With Cards

…But is under threat in the US

  • Co-branding With Cards

General rewards cards pose a threat?

  • Co-branding With Cards

Western Europe tends towards coalition programmes

  • Co-branding With Cards

Opportunities abound for co-branded credit cards in Asia-Pacific

  • Co-branding With Cards

Strong growth in payment transactions for debit and credit cards

  • Co-branding With Cards

Future Trends

Future trends to watch

  • Future Trends

Definitions of Report

Definitions

  • Definitions of Report

Samples

Loyalty Programmes in the Travel Industry.jpg

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