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Company Profile

Luxottica Group SpA in Eyewear

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Luxottica Group SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Eyewear market and the global economy.

Company and market share data provide a detailed look at the financial position of Luxottica Group SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Luxottica Group SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Luxottica Group SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Eyewear research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Luxottica: Strong leadership positioning

Luxottica experiences record net sales in 2011

SWOT: Luxottica Group SpA

Group 2012: Three main principles

Competitive Positioning

Licence wars

Changing competitive climate

Market Assessment

Shifting geographical fortunes

Emerging markets overtake Western consumption levels

Geographic and Category Opportunities

Luxottica eyes Latin America

China: Customising to meet Chinese demand

Enhancing the retail experience in Australia

Brand Strategy

Ray-Ban: Consistent and strong positioning of brand

Oliver Peoples: Niche positioning

Sunglass Hut: Growing the retail brand

Sunglass Hut segmentation

Operations

Luxottica: Worldwide network

Recommendations

Maintaining leadership positioning: Grow and defend

Samples

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