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Global Briefing

Luxury Brand Routes to Market: Exclusivity vs Expansion

Apr 2011

Price: US$2,000

About this Report

About this Report

Luxury brands are adjusting to an environment in which buying power is switching to emerging markets, while consumers in developed regions are making luxury purchases across a widening range of distribution formats, including outlet stores and online. This leaves the luxury industry facing a central dilemma: how can it access consumers in new markets, and through new channels, while at the same time maintaining the key luxury attributes of rarity, exclusivity and, consequently, desirability?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of the global briefing

Key findings

Luxury Market Overview

2008 recession launches long-term global shift in luxury sales

2011: Has the luxury market recovered?

Where will the luxury goods market be growing most?

What will see the most luxury value growth?

Luxury goods categories’ differing sales performance

Which markets will see a contraction in luxury spending?

The central dilemma of luxury distribution

Which industries rely on which formats?

Luxury’s shifting business model for 2011 and the short term

Routes to Market: Wholesale

Routes to market: Wholesale formats

Luxury wholesale: Risk and rewards

Growth in US and China props up department stores channel

Department store channel: Store numbers vs value sales

Super premium department stores avoid credit crunch pain

Currency fluctuations influence luxury retail destinations

Western department stores head east in search of sales

Eastern department stores make progress in China

Putting luxury online: Neiman Marcus, US

Department store outlets vs full-line stores: Nordstrom, US

Third party boutiques: Help or hindrance?

Boutique case study: House of Roosevelt, Shanghai

Boutique case study: Colette, Paris

Routes to Market: Retail

Routes to market: Retail formats

Luxury retail: Risk and rewards

Shift to owned stores keeps brands close to consumers

Flagship stores support high-end luxury positioning

Capturing the consumer: Luxury retail in travel locations

The original luxury store location: High-end hotels

A threat to exclusivity? Designer outlet malls

Routes to Market: Online

Routes to market: Online formats

Luxury brand transactional websites: Risk and rewards

Website profile by category highlights online inconsistencies

Key event: Net-A-Porter paves the way for online luxury

E-commerce finally comes into fashion

Case study: Gucci raises the stakes with “digital flagship”

Big potential in social networking - but approach with caution

Members’ online shopping clubs: Sample sales for all

Can discount sites supply true luxury?

Faking it: Luxury fights back against online counterfeiters

Case Study: Polo Ralph Lauren Corp

Polo Ralph Lauren : One brand ’ s approach to luxury distribution

Polo Ralph Lauren: Managing the brand

Retail investments target repositioning for long-term profit…

...but strategy’s success depends on making progress in Asia

Supporting Asian brand positioning: A key role for flagships

Can outlet presence co-exist with Asia Pacific ambitions?

Navigating the market to drive growth and support the brand

Can PRL’s premium/mass strategy ensure long-term success?

Conclusion

Conclusion: Luxury cycle and its retail consequences

Conclusion: Balancing act required from luxury brands

Conclusion: Luxury’s evolving approach to distribution

Potential to 2015: Routes to market for luxury goods

2015 and beyond: Key strategies going forward

Definitions of the Report

Definitions

Samples

LUX_Brand Route 2 Market Exclusivity vs Expans.jpg

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