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Global Briefing

Luxury Brand Routes to Market: Exclusivity vs Expansion

Apr 2011

Price: US$2,000

About this Report

About this Report

Luxury brands are adjusting to an environment in which buying power is switching to emerging markets, while consumers in developed regions are making luxury purchases across a widening range of distribution formats, including outlet stores and online. This leaves the luxury industry facing a central dilemma: how can it access consumers in new markets, and through new channels, while at the same time maintaining the key luxury attributes of rarity, exclusivity and, consequently, desirability?

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives of the global briefing

  • Introduction

Key findings

  • Introduction

Luxury Market Overview

2008 recession launches long-term global shift in luxury sales

  • Luxury Market Overview

2011: Has the luxury market recovered?

  • Luxury Market Overview

Where will the luxury goods market be growing most?

  • Luxury Market Overview

What will see the most luxury value growth?

  • Luxury Market Overview

Luxury goods categories’ differing sales performance

  • Luxury Market Overview

Which markets will see a contraction in luxury spending?

  • Luxury Market Overview

The central dilemma of luxury distribution

  • Luxury Market Overview

Which industries rely on which formats?

  • Luxury Market Overview

Luxury’s shifting business model for 2011 and the short term

  • Luxury Market Overview

Routes to Market: Wholesale

Routes to market: Wholesale formats

  • Routes to Market: Wholesale

Luxury wholesale: Risk and rewards

  • Routes to Market: Wholesale

Growth in US and China props up department stores channel

  • Routes to Market: Wholesale

Department store channel: Store numbers vs value sales

  • Routes to Market: Wholesale

Super premium department stores avoid credit crunch pain

  • Routes to Market: Wholesale

Currency fluctuations influence luxury retail destinations

  • Routes to Market: Wholesale

Western department stores head east in search of sales

  • Routes to Market: Wholesale

Eastern department stores make progress in China

  • Routes to Market: Wholesale

Putting luxury online: Neiman Marcus, US

  • Routes to Market: Wholesale

Department store outlets vs full-line stores: Nordstrom, US

  • Routes to Market: Wholesale

Third party boutiques: Help or hindrance?

  • Routes to Market: Wholesale

Boutique case study: House of Roosevelt, Shanghai

  • Routes to Market: Wholesale

Boutique case study: Colette, Paris

  • Routes to Market: Wholesale

Routes to Market: Retail

Routes to market: Retail formats

  • Routes to Market: Retail

Luxury retail: Risk and rewards

  • Routes to Market: Retail

Shift to owned stores keeps brands close to consumers

  • Routes to Market: Retail

Flagship stores support high-end luxury positioning

  • Routes to Market: Retail

Capturing the consumer: Luxury retail in travel locations

  • Routes to Market: Retail

The original luxury store location: High-end hotels

  • Routes to Market: Retail

A threat to exclusivity? Designer outlet malls

  • Routes to Market: Retail

Routes to Market: Online

Routes to market: Online formats

  • Routes to Market: Online

Luxury brand transactional websites: Risk and rewards

  • Routes to Market: Online

Website profile by category highlights online inconsistencies

  • Routes to Market: Online

Key event: Net-A-Porter paves the way for online luxury

  • Routes to Market: Online

E-commerce finally comes into fashion

  • Routes to Market: Online

Case study: Gucci raises the stakes with “digital flagship”

  • Routes to Market: Online

Big potential in social networking - but approach with caution

  • Routes to Market: Online

Members’ online shopping clubs: Sample sales for all

  • Routes to Market: Online

Can discount sites supply true luxury?

  • Routes to Market: Online

Faking it: Luxury fights back against online counterfeiters

  • Routes to Market: Online

Case Study: Polo Ralph Lauren Corp

Polo Ralph Lauren : One brand ’ s approach to luxury distribution

  • Case Study: Polo Ralph Lauren Corp

Polo Ralph Lauren: Managing the brand

  • Case Study: Polo Ralph Lauren Corp

Retail investments target repositioning for long-term profit…

  • Case Study: Polo Ralph Lauren Corp

...but strategy’s success depends on making progress in Asia

  • Case Study: Polo Ralph Lauren Corp

Supporting Asian brand positioning: A key role for flagships

  • Case Study: Polo Ralph Lauren Corp

Can outlet presence co-exist with Asia Pacific ambitions?

  • Case Study: Polo Ralph Lauren Corp

Navigating the market to drive growth and support the brand

  • Case Study: Polo Ralph Lauren Corp

Can PRL’s premium/mass strategy ensure long-term success?

  • Case Study: Polo Ralph Lauren Corp

Conclusion

Conclusion: Luxury cycle and its retail consequences

  • Conclusion

Conclusion: Balancing act required from luxury brands

  • Conclusion

Conclusion: Luxury’s evolving approach to distribution

  • Conclusion

Potential to 2015: Routes to market for luxury goods

  • Conclusion

2015 and beyond: Key strategies going forward

  • Conclusion

Definitions of the Report

Definitions

  • Definitions of the Report

Samples

LUX_Brand Route 2 Market Exclusivity vs Expans.jpg

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