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Country Report

Australia Flag Luxury Goods in Australia

| Pages: 64

Price: US$1,210

About this Report

EXECUTIVE SUMMARY

Luxury goods maintains healthy growth in 2015

Retail value sales of luxury goods in Australia witnessed healthy growth over the five year review period, fuelled by Australia’s stable economy, rising wealth, healthy inbound tourism and a strong influx of luxury brands. Value growth in luxury goods in 2015 was in line with the value growth in 2014, with the market witnessing steady demand and benefiting from the demand for branded offerings. Chinese tourists have become key luxury consumers; with China representing Australia’s second largest source of international visitors. These tourists visit the country not just for a holiday, but also as a luxury shopping destination.

Consumers are drawn to customisation and personalised offerings

Australians have become more sophisticated in their luxury consumption, having a preference for personalised individual luxury products rather than large logos and brand names. Consumers have taken an individual approach to luxury purchases, with numerous luxury brands offering customisation to cater to this demand. For example, Prada, Louis Vuitton, Hugo Boss and Salvatore Ferragamo have all launched their own customised offerings.

International luxury companies maintain their foothold

International luxury companies lead luxury goods in Australia, with many of the leading players having built a strong heritage and benefiting from high consumer recognition and brand equity. Multinational French conglomerate LVMH Moët Hennessy Louis Vuitton leads in luxury goods, owning a strong portfolio of brands including Louis Vuitton, Moët & Chandon, Donna Karan and Christian Dior, amongst others. Luxury companies continue to view Australia as a favourable market in which to establish retail stores, with Christian Louboutin and premium beauty retailer Sephora opening new stores in 2015.

Online retailing slowly gains share

Store-based retailing remains the most popular way to shop in Australia, with consumers appreciating the in-store service when purchasing goods commanding a high unit price. However, internet retailing is slowing increasing its value share in luxury goods, with consumers attracted to the channel due to their busy lifestyles and convenience. Luxury companies are focusing on their multichannel strategies, with social media playing a key part in the promotion of brands.

Rising wealth expected to support growth in the forecast period

Consumers’ rising wealth will support growth over the forecast period. Australia has the world’s third highest median income per household, making it an attractive destination for luxury companies and providing consumers with high purchasing power. Digital marketing is expected to become increasingly important for luxury brands, as a tool to increase brand awareness and support growth in sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Goods in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of Luxury Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Table of Contents

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Luxury goods maintains healthy growth in 2015

Consumers are drawn to customisation and personalised offerings

International luxury companies maintain their foothold

Online retailing slowly gains share

Rising wealth expected to support growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

High disposable incomes and tourist spending support overall growth

Sustainable and ethical luxury plays a role in consumption

No sign of a slowdown in luxury brands arriving in Australia

Digital marketing a key focus

DISTRIBUTION

  • Summary 1 Selected Luxury Shopping Centres: 2015
  • Summary 2 Selected Luxury Department Stores: 2015

MARKET DATA

  • Table 1 Sales of Luxury Goods by Category: Value 2010-2015
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Luxury Goods: % Value 2010-2014
  • Table 4 LBN Brand Shares of Luxury Goods: % Value 2011-2014
  • Table 5 Distribution of Luxury Goods by Format: % Value 2010-2015
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2015
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2015-2020
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Luxury Goods in Australia - Company Profiles

David Jones Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 David Jones Ltd: Key Facts
  • Summary 5 David Jones Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 David Jones Ltd: David Jones in Sydney

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 David Jones Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

Gucci Australia Pty Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Gucci Australia Pty Ltd: Key Facts
  • Summary 8 Gucci Australia Pty Ltd: Operational Indicators

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 9 Gucci Australia Pty Ltd: Luxury Brands by Category 2015

OrotonGroup Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 OrotonGroup Ltd: Key Facts
  • Summary 11 OrotonGroup Ltd: Operational Indicators

INTERNET STRATEGY

  • Summary 12 OrotonGroup Ltd: Internet Sales 2014-2015

COMPETITIVE POSITIONING

  • Summary 13 OrotonGroup Ltd: Luxury Brands by Category 2015

Designer Apparel and Footwear (Ready-to-Wear) in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2010-2015
  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2010-2014
  • Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2011-2014
  • Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2010-2015
  • Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020

Fine Wines/Champagne and Spirits in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2010-2015
  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2010-2014
  • Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2011-2014
  • Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020

Luxury Accessories in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Luxury Accessories by Category: Value 2010-2015
  • Table 24 Sales of Luxury Accessories by Category: % Value Growth 2010-2015
  • Table 25 NBO Company Shares of Luxury Accessories: % Value 2010-2014
  • Table 26 LBN Brand Shares of Luxury Accessories: % Value 2011-2014
  • Table 27 Distribution of Luxury Accessories by Format: % Value 2010-2015
  • Table 28 Forecast Sales of Luxury Accessories by Category: Value 2015-2020
  • Table 29 Forecast Sales of Luxury Accessories by Category: % Value Growth 2015-2020

Luxury Electronic Gadgets in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 30 Sales of Luxury Electronic Gadgets by Category: Value 2010-2015
  • Table 31 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2010-2015
  • Table 32 NBO Company Shares of Luxury Electronic Gadgets: % Value 2010-2014
  • Table 33 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2011-2014
  • Table 34 Distribution of Luxury Electronic Gadgets by Format: % Value 2010-2015
  • Table 35 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2015-2020
  • Table 36 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2015-2020

Luxury Jewellery and Timepieces in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 37 Sales of Luxury Jewellery and Timepieces by Category: Value 2010-2015
  • Table 38 Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2010-2015
  • Table 39 NBO Company Shares of Luxury Jewellery and Timepieces: % Value 2010-2014
  • Table 40 LBN Brand Shares of Luxury Jewellery and Timepieces: % Value 2011-2014
  • Table 41 Distribution of Luxury Jewellery and Timepieces by Format: % Value 2010-2015
  • Table 42 Forecast Sales of Luxury Jewellery and Timepieces by Category: Value 2015-2020
  • Table 43 Forecast Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2015-2020

Luxury Leather Goods in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Luxury Leather Goods: Value 2010-2015
  • Table 45 Sales of Luxury Leather Goods: % Value Growth 2010-2015
  • Table 46 NBO Company Shares of Luxury Leather Goods: % Value 2010-2014
  • Table 47 LBN Brand Shares of Luxury Leather Goods: % Value 2011-2014
  • Table 48 Distribution of Luxury Leather Goods by Format: % Value 2010-2015
  • Table 49 Forecast Sales of Luxury Leather Goods: Value 2015-2020
  • Table 50 Forecast Sales of Luxury Leather Goods: % Value Growth 2015-2020

Luxury Writing Instruments and Stationery in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 51 Sales of Luxury Writing Instruments and Stationery by Category: Value 2010-2015
  • Table 52 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2010-2015
  • Table 53 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2010-2014
  • Table 54 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2011-2014
  • Table 55 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2010-2015
  • Table 56 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2015-2020
  • Table 57 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2015-2020

Super Premium Beauty and Personal Care in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Super Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 59 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 60 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2010-2014
  • Table 61 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2011-2014
  • Table 62 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2010-2015
  • Table 63 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 64 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Luxury Goods
    • Designer Apparel and Footwear (Ready-to-Wear)
      • Designer Apparel (Ready-to-Wear)
        • Men's Designer Apparel
          • Men's Designer Outerwear
            • Men's Designer Jeans
            • Men's Designer Outerwear (Excl Jeans)
              • Men's Designer Jackets and Coats
              • Men's Designer Jumpers
              • Men's Designer Shirts
              • Men's Designer Shorts and Trousers
              • Men's Designer Suits
              • Men's Designer Tops
              • Other Men's Designer Outerwear
            • Men's Designer Nightwear
            • Men's Designer Swimwear
            • Men's Designer Underwear
        • Women's Designer Apparel
          • Women's Designer Outerwear
            • Women's Designer Jeans
            • Women's Designer Outerwear (Excl Jeans)
              • Women's Designer Dresses
              • Women's Designer Jackets and Coats
              • Women's Designer Jumpers
              • Women's Designer Leggings
              • Women's Designer Shirts and Blouses
              • Women's Designer Shorts and Trousers
              • Women's Designer Skirts
              • Women's Designer Suits
              • Women's Designer Tops
              • Other Women's Designer Outerwear
            • Women's Designer Nightwear
            • Women's Designer Swimwear
            • Women's Designer Underwear
        • Designer Childrenswear
          • Baby and Toddler Designer Wear
          • Boys' Designer Apparel
          • Girls' Designer Apparel
        • Designer Apparel Accessories
          • Designer Belts
          • Designer Gloves
          • Designer Hats/Caps
          • Designer Scarves
          • Designer Ties
          • Other Designer Apparel Accessories
        • Designer Hosiery
          • Designer Sheer Hosiery
          • Designer Non-Sheer Hosiery
      • Designer Footwear
        • Children's Designer Footwear
        • Men's Designer Footwear
        • Women's Designer Footwear
    • Fine Wines/Champagne and Spirits
      • Fine Wines
        • Fine Champagne
        • Fine Fortified Wine
        • Fine Non-Grape Wine
        • Fine Still Light Grape Wine
          • Fine Still Red Wine
          • Fine Still White Wine
      • Luxury Spirits
        • Luxury Brandy and Cognac
          • Luxury Brandy
          • Luxury Cognac
        • Luxury Rum
          • Luxury Dark Rum
          • Luxury White Rum
        • Luxury Tequila/Mezcal
        • Luxury Whiskies
          • Luxury Blended Scotch Whisky
            • Luxury Malt Scotch Whisky
            • Luxury Other Blended Scotch Whisky
          • Luxury Bourbon/Other US Whiskey
          • Luxury Irish Whiskey
          • Luxury Single Malt Scotch Whisky
        • Luxury White Spirit
          • Luxury English Gin
          • Luxury Vodka
        • Luxury Other Spirits
    • Luxury Accessories
      • Luxury Sun Glasses
        • Men's Luxury Sun Glasses
        • Women's Luxury Sun Glasses
      • Luxury Costume Jewellery
      • Luxury Cufflinks
      • Luxury Lighters
      • Other Luxury Accessories
    • Luxury Electronic Gadgets
      • Luxury Mobile Phones
      • Luxury Mp3 Players
    • Luxury Jewellery and Timepieces
      • Luxury Jewellery
        • Men's Luxury Jewellery
        • Women's Luxury Jewellery
      • Luxury Timepieces
        • Men's Luxury Timepieces
        • Women's Luxury Timepieces
    • Luxury Leather Goods
      • Luxury Travel Goods
      • Luxury Bags
        • Men's Luxury Bags
        • Women's Luxury Bags
      • Luxury Small Leather Goods
        • Men's Luxury Small Leather Goods
        • Women's Luxury Small Leather Goods
    • Luxury Writing Instruments and Stationery
      • Luxury Writing Instruments
      • Luxury Stationery
    • Super Premium Beauty and Personal Care
      • Super Premium Bath and Shower
      • Super Premium Colour Cosmetics
      • Super Premium Deodorants
      • Super Premium Fragrances
        • Super Premium Men's Fragrances
        • Super Premium Women's Fragrances
        • Super Premium Unisex Fragrances
      • Super Premium Haircare
      • Super Premium Skin Care
        • Super Premium Body Care
        • Super Premium Facial Care
      • Super Premium Hand Care
      • Super Premium Sun Care
      • Super Premium Sets/Kits
      • Super Premium Baby and Child-Specific Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Domestic vs Foreign expenditure
  • Pricing
  • Umbrella brand shares (cross-company)

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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