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Country Report

Australia Flag Luxury Goods in Australia

| Pages: 72

Price: US$1,100

About this Report

EXECUTIVE SUMMARY

High net worth individuals and disposable incomes on the rise

Australia’s healthy gross domestic product (GDP), together with the growth in real estate value and high investment returns, contributed to a significant rise in high net worth individuals in 2012. Annual disposable incomes also increased significantly over the last decade, providing consumers with the funds to increase the standard of their normal purchases. Australians are generally wealthier compared with other international markets, and the mentality that spending leads to greater wealth ensured growth in the luxury goods market.

Chinese tourists flock to Australia

Chinese tourists are flocking to Australia in record numbers, having overtaken the UK as Australia’s second largest source of international visitors in 2012. According to Euromonitor International, there were 626,000 Chinese visitors in 2012, coming second to New Zealand. Australia is an attractive destination for Chinese tourists in terms of luxury goods, as they escape the high taxes and duties they face at home. They buy direct from luxury stores, and account for a significant proportion of sales of luxury goods in Australia.

International brands cash-in on demand

With opportunities for growth stalling in other markets, such as the US and Europe, international retailers looked to expand to newer, more fertile ground. The local success of many luxury global houses encouraged more international luxury brands to move down under or expand their existing presence in Australia over the review period. International brands were attracted by the high disposable incomes and western tastes of local consumers, whilst the high level of incoming tourists drove demand for products. Consumers have become far more knowledgeable and educated about luxury brands, partly due to the high number of global luxury houses establishing a foothold in Australia.

Multi-channel retailing is no longer just an option

The adoption of e-commerce, m-commerce (mobile) and even f-commerce (Facebook) platforms by Australian shoppers indicates overwhelming demand for different retail environments to meet consumers’ demand. Consumers are increasingly turning to multi-channel platforms to help with their purchasing decisions, and without an effective digital strategy, luxury brands and retailers risk falling behind. Luxury houses are choosing to engage with customers through digital means, which in effect boosts brand awareness, sales and the marketing of their products.

Premiumisation spurs future growth

The premiumisation trend is expected to spur growth in luxury goods over the forecast period. Australians have developed a taste for premium products, and whilst consumer spending is decreasing, consumers seem to be purchasing high-quality, premium goods at lower volumes. Local consumers have become more sophisticated in the way they spend, aspiring to purchase high-quality, luxury products. The premiumisation trend is set to continue to characterise both consumption and new product developments over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Goods in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of Luxury Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Table of Contents

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

High net worth individuals and disposable incomes on the rise

Chinese tourists flock to Australia

International brands cash-in on demand

Multi-channel retailing is no longer just an option

Premiumisation spurs future growth

KEY TRENDS AND DEVELOPMENTS

Australia’s healthy economy contributes to a rise in high net worth individuals

Chinese tourists flock to Australian shores

International entrants cash-in on demand

Digitalisation revolutionises the way in which consumers shop

Premiumisation fuels the growth of luxury goods

DISTRIBUTION

  • Summary 1 Selected Luxury Shopping Centres 2013
  • Summary 2 Selected Luxury Department Stores 2013

MARKET DATA

  • Table 1 Sales of Luxury Goods by Category: Value 2008-2013
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Luxury Goods: % Value 2008-2012
  • Table 4 LBN Brand Shares of Luxury Goods: % Value 2009-2012
  • Table 5 Distribution of Luxury Goods by Format: % Value 2008-2013
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2013
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2013-2018
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Luxury Goods in Australia - Company Profiles

Canturi Jewels International Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Canturi Jewels International Ltd: Key Facts

COMPANY BACKGROUND

  • Summary 5 Canturi Jewels International Ltd: Luxury Brands by Category 2013

INTERNET STRATEGY

David Jones Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 David Jones Ltd: Key Facts
  • Summary 7 David Jones Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 8 David Jones Ltd: Internet Sales 2012-2013

Oroton Group Pty Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Oroton Group Pty Ltd: Key Facts
  • Summary 10 Oroton Group Pty Ltd: Operational Indicators

COMPANY BACKGROUND

  • Summary 11 Oroton Group Pty Ltd: Luxury Brands by Category 2013

INTERNET STRATEGY

  • Summary 12 Oroton Group Pty Ltd: Internet Sales 2012-2013

Sass & Bide Pty Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Sass & Bide Pty Ltd: Key Facts
  • Summary 14 Sass & Bide Pty Ltd: Operational Indicators

COMPANY BACKGROUND

  • Summary 15 Sass & Bide Pty Ltd: Luxury Brands by Category 2013

INTERNET STRATEGY

Treasury Wine Estates Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Treasury Wine Estates Ltd: Key Facts

COMPANY BACKGROUND

  • Summary 17 Treasury Wine Estates Ltd: Luxury Brands by Category 2013

INTERNET STRATEGY

Designer Apparel (Ready-to-Wear) in Australia - Category Analysis

HEADLINES

TRENDS

  • Table 9 Selected Luxury Shopping Centres 2013

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 10 Sales of Designer Apparel (Ready-to-Wear) by Category: Value 2008-2013
  • Table 11 Sales of Designer Apparel (Ready-to-Wear) by Category: % Value Growth 2008-2013
  • Table 12 NBO Company Shares of Designer Apparel (Ready-to-Wear): % Value 2008-2012
  • Table 13 LBN Brand Shares of Designer Apparel (Ready-to-Wear): % Value 2009-2012
  • Table 14 Distribution of Designer Apparel (Ready-to-Wear) by Format: % Value 2008-2013
  • Table 15 Forecast Sales of Designer Apparel (Ready-to-Wear) by Category: Value 2013-2018
  • Table 16 Forecast Sales of Designer Apparel (Ready-to-Wear) by Category: % Value Growth 2013-2018

Fine Wines/Champagne and Spirits in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2008-2013
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2008-2013
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2008-2012
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2009-2012
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2008-2013
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Luxury Accessories in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Luxury Accessories by Category: Value 2008-2013
  • Table 25 Sales of Luxury Accessories by Category: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of Luxury Accessories: % Value 2008-2012
  • Table 27 LBN Brand Shares of Luxury Accessories: % Value 2009-2012
  • Table 28 Distribution of Luxury Accessories by Format: % Value 2008-2013
  • Table 29 Forecast Sales of Luxury Accessories by Category: Value 2013-2018
  • Table 30 Forecast Sales of Luxury Accessories by Category: % Value Growth 2013-2018

Luxury Cigars in Australia - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

  • Summary 18 Selected Luxury Cigar Clubs 2013

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 31 Sales of Luxury Cigars: Value 2008-2013
  • Table 32 Sales of Luxury Cigars: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Luxury Cigars: % Value 2008-2012
  • Table 34 LBN Brand Shares of Luxury Cigars: % Value 2009-2012
  • Table 35 Distribution of Luxury Cigars by Format: % Value 2008-2013
  • Table 36 Forecast Sales of Luxury Cigars: Value 2013-2018
  • Table 37 Forecast Sales of Luxury Cigars: % Value Growth 2013-2018

Luxury Electronic Gadgets in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Sales of Luxury Electronic Gadgets by Category: Value 2008-2013
  • Table 39 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Luxury Electronic Gadgets: % Value 2008-2012
  • Table 41 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2009-2012
  • Table 42 Distribution of Luxury Electronic Gadgets by Format: % Value 2008-2013
  • Table 43 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2013-2018
  • Table 44 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2013-2018

Luxury Jewellery and Timepieces in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Luxury Jewellery and Timepieces by Category: Value 2008-2013
  • Table 46 Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2008-2013
  • Table 47 NBO Company Shares of Luxury Jewellery and Timepieces: % Value 2008-2012
  • Table 48 LBN Brand Shares of Luxury Jewellery and Timepieces: % Value 2009-2012
  • Table 49 Distribution of Luxury Jewellery and Timepieces by Format: % Value 2008-2013
  • Table 50 Forecast Sales of Luxury Jewellery and Timepieces by Category: Value 2013-2018
  • Table 51 Forecast Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2013-2018

Luxury Travel Goods in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 52 Sales of Luxury Travel Goods: Value 2008-2013
  • Table 53 Sales of Luxury Travel Goods: % Value Growth 2008-2013
  • Table 54 NBO Company Shares of Luxury Travel Goods: % Value 2008-2012
  • Table 55 LBN Brand Shares of Luxury Travel Goods: % Value 2009-2012
  • Table 56 Distribution of Luxury Travel Goods by Format: % Value 2008-2013
  • Table 57 Forecast Sales of Luxury Travel Goods: Value 2013-2018
  • Table 58 Forecast Sales of Luxury Travel Goods: % Value Growth 2013-2018

Luxury Writing Instruments and Stationery in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Luxury Writing Instruments and Stationery by Category: Value 2008-2013
  • Table 60 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2008-2013
  • Table 61 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2008-2012
  • Table 62 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2009-2012
  • Table 63 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2008-2013
  • Table 64 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2013-2018
  • Table 65 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2013-2018

Super Premium Beauty and Personal Care in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 66 Sales of Super Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 67 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 68 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2008-2012
  • Table 69 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2009-2012
  • Table 70 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2008-2013
  • Table 71 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 72 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Luxury Goods
    • Designer Apparel (Ready-to-Wear)
      • Designer Clothing (Ready-to-Wear)
        • Men's Designer Clothing
          • Men's Designer Outerwear
            • Men's Designer Jeans
            • Men's Designer Outerwear (Excl Jeans)
              • Men's Designer Jackets and Coats
              • Men's Designer Jumpers
              • Men's Designer Shirts
              • Men's Designer Shorts and Trousers
              • Men's Designer Suits
              • Men's Designer Tops
              • Other Men's Designer Outerwear
          • Men's Designer Underwear, Nightwear and Swimwear
            • Men's Designer Nightwear
            • Men's Designer Swimwear
            • Men's Designer Underwear
        • Women's Designer Clothing
          • Women's Designer Outerwear
            • Women's Designer Jeans
            • Women's Designer Outerwear (Excl Jeans)
              • Women's Designer Dresses
              • Women's Designer Jackets and Coats
              • Women's Designer Jumpers
              • Women's Designer Leggings
              • Women's Designer Shirts and Blouses
              • Women's Designer Shorts and Trousers
              • Women's Designer Skirts
              • Women's Designer Suits
              • Women's Designer Tops
              • Other Women's Designer Outerwear
          • Women's Designer Underwear, Nightwear and Swimwear
            • Women's Designer Nightwear
            • Women's Designer Swimwear
            • Women's Designer Underwear
        • Designer Childrenswear
          • Baby and Toddler Designer Wear
          • Boys' Designer Clothing
          • Girls' Designer Clothing
        • Designer Clothing Accessories
          • Designer Belts
          • Designer Gloves
          • Designer Hats/Caps
          • Designer Scarves
          • Designer Ties
          • Other Designer Clothing Accessories
        • Designer Hosiery
          • Designer Socks
          • Designer Tights
          • Other Designer Hosiery
      • Designer Footwear
        • Children's Designer Footwear
        • Men's Designer Footwear
        • Women's Designer Footwear
    • Fine Wines/Champagne and Spirits
      • Fine Wines
        • Fine Champagne
        • Fine Fortified Wine
        • Fine Non-Grape Wine
        • Fine Still Light Grape Wine
          • Fine Still Red Wine
          • Fine Still White Wine
      • Luxury Spirits
        • Luxury Brandy and Cognac
          • Luxury Brandy
          • Luxury Cognac
        • Luxury Rum
          • Luxury Dark Rum
          • Luxury White Rum
        • Luxury Tequila/Mezcal
        • Luxury Whiskies
          • Luxury Blended Scotch Whisky
            • Luxury Malt Scotch Whisky
            • Luxury Other Blended Scotch Whisky
          • Luxury Bourbon/Other US Whiskey
          • Luxury Irish Whiskey
          • Luxury Single Malt Scotch Whisky
        • Luxury White Spirit
          • Luxury English Gin
          • Luxury Vodka
        • Luxury Other Spirits
    • Luxury Accessories
      • Luxury Sun Glasses
        • Men's Luxury Sun Glasses
        • Women's Luxury Sun Glasses
      • Luxury Small Leather Goods
        • Men's Luxury Small Leather Goods
        • Women's Luxury Small Leather Goods
      • Luxury Costume Jewellery
      • Luxury Cufflinks
      • Luxury Lighters
      • Luxury Bags
        • Men's Luxury Bags
        • Women's Luxury Bags
      • Other Luxury Accessories
    • Luxury Electronic Gadgets
      • Luxury Mobile Phones
      • Luxury Mp3 Players
    • Luxury Jewellery and Timepieces
      • Luxury Jewellery
        • Men's Luxury Jewellery
        • Women's Luxury Jewellery
      • Luxury Timepieces
        • Men's Luxury Timepieces
        • Women's Luxury Timepieces
    • Luxury Travel Goods
    • Luxury Cigars
    • Luxury Writing Instruments and Stationery
      • Luxury Writing Instruments
      • Luxury Stationery
    • Super Premium Beauty and Personal Care
      • Super Premium Bath and Shower
      • Super Premium Colour Cosmetics
      • Super Premium Deodorants
      • Super Premium Fragrances
        • Super Premium Men's Fragrances
        • Super Premium Women's Fragrances
        • Super Premium Unisex Fragrances
      • Super Premium Haircare
      • Super Premium Skin Care
        • Super Premium Body Care
        • Super Premium Facial Care
      • Super Premium Hand Care
      • Super Premium Sun Care
      • Super Premium Sets/Kits
      • Super Premium Baby and Child-Specific Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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