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Country Report

Australia Flag Luxury Goods in Australia

| Pages: 63

Price: US$1,210

About this Report

EXECUTIVE SUMMARY

Australia’s wealth contributes to an acceleration in luxury goods in 2014

Australia’s luxury goods experienced robust growth in 2014 underpinned by rising wealth, a growing number of discerning and affluent consumers, healthy inbound tourism and a strong influx of international luxury brands. Australians are among the richest in the world and the number of millionaire households experienced significant growth during 2014. Luxury goods’ value growth in 2014 was stronger than in 2013, signalling that consumers are becoming more comfortable and confident with luxury, with these purchases viewed as an investable asset.

Luxury goods becoming more accessible

The luxury consumer in Australia has diversified, with luxury purchases no longer limited to the elite and superrich. Luxury goods have become more attainable and consumers have developed an appreciation of luxury brands, driven by the increasing presence of these brands. The younger demographic have taken a keen interest in luxury goods purchases, which has led to luxury companies refocusing their marketing efforts to this group of consumers. Accessible luxury brands experienced strong growth in 2014, drawing in consumers aspiring to luxury but not willing or able to pay the high price tag.

International brands continue Australian expansion plans

Luxury goods in Australia is highly fragmented, dominated by international brands, which benefit from high brand awareness and economies of scale. International luxury houses pointed to Australia as a key growth market, by establishing or expanding their presence in the country over the review period. Luxury brands entering Australia for the first time or increasing their retail store count during 2013/2014 include Dolce & Gabbana, Tod’s, Rolex, Chanel, Hermès and Kate Spade.

Online retailing threatens bricks-and-mortar stores

The purchase of luxury goods is increasingly occurring online, with internet retailing rising across all luxury goods categories in 2014. Consumers are turning to the online channel for lower prices, convenience and the wide availability of brands and products on offer. Furthermore, online retailers are enhancing their offerings with free and speedy delivery and free returns. Texas-based luxury department store, Neiman Marcus, has become one of the latest international retailers to target Australian online consumers and is ramping up its strategy with increased marketing and PR efforts.

Luxury goods to remain healthy over the forecast period

Luxury goods in Australia is anticipated to experience healthy growth over the forecast period. Consumers have developed a preference for high-quality, premium products and are willing to invest heavily in these purchases. Accessible luxury brands will fuel growth and benefit luxury goods as it opens up luxury goods to a wider audience. The forecast period may see a wider gap between accessible and absolute luxury, as absolute luxury brands may consider increasing their prices to maintain their exclusivity and desirability.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Goods industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Goods industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Goods in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Goods in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of Luxury Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Table of Contents

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Australia’s wealth contributes to an acceleration in luxury goods in 2014

Luxury goods becoming more accessible

International brands continue Australian expansion plans

Online retailing threatens bricks-and-mortar stores

Luxury goods to remain healthy over the forecast period

KEY TRENDS AND DEVELOPMENTS

Australia’s wealth supports growth in luxury goods

The luxury consumer becomes more diversified

Offshore brands continue Australian expansion plans

International e-tailers point to Australia as a key market

DISTRIBUTION

  • Summary 1 Selected Luxury Shopping Centres: 2014
  • Summary 2 Selected Luxury Department Stores: Number of Outlets

MARKET DATA

  • Table 1 Sales of Luxury Goods by Category: Value 2009-2014
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Luxury Goods: % Value 2009-2013
  • Table 4 LBN Brand Shares of Luxury Goods: % Value 2010-2013
  • Table 5 Distribution of Luxury Goods by Format: % Value 2009-2014
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2014
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2014-2019
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Luxury Goods in Australia - Company Profiles

David Jones Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 David Jones Ltd: Key Facts
  • Summary 5 David Jones Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 David Jones Ltd: Internet Sales

Gucci Australia Pty Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Gucci Australia Pty Ltd: Key Facts
  • Summary 8 Gucci Australia Pty Ltd: Operational Indicators

COMPANY BACKGROUND

  • Summary 9 Gucci Australia Pty Ltd: Luxury Brands by Category 2014

INTERNET STRATEGY

OrotonGroup Ltd in Luxury Goods (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 OrotonGroup Ltd: Key Facts
  • Summary 11 OrotonGroup Ltd: Operational Indicators

COMPANY BACKGROUND

  • Summary 12 OrotonGroup Ltd: Luxury Brands by Category 2014

INTERNET STRATEGY

  • Summary 13 OrotonGroup Ltd: Internet Sales

Designer Apparel and Footwear (Ready-to-Wear) in Australia - Category Analysis

HEADLINES

TRENDS

  • Summary 14 Selected Luxury Shopping Centres 2014

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2009-2014
  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2009-2013
  • Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2010-2013
  • Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2009-2014
  • Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019

Fine Wines/Champagne and Spirits in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2009-2014
  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2009-2014
  • Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2009-2013
  • Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2010-2013
  • Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019

Luxury Accessories in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Luxury Accessories by Category: Value 2009-2014
  • Table 24 Sales of Luxury Accessories by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Luxury Accessories: % Value 2009-2013
  • Table 26 LBN Brand Shares of Luxury Accessories: % Value 2010-2013
  • Table 27 Distribution of Luxury Accessories by Format: % Value 2009-2014
  • Table 28 Forecast Sales of Luxury Accessories by Category: Value 2014-2019
  • Table 29 Forecast Sales of Luxury Accessories by Category: % Value Growth 2014-2019

Luxury Electronic Gadgets in Australia - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 30 Sales of Luxury Electronic Gadgets by Category: Value 2009-2014
  • Table 31 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Luxury Electronic Gadgets: % Value 2009-2013
  • Table 33 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2010-2013
  • Table 34 Distribution of Luxury Electronic Gadgets by Format: % Value 2009-2014
  • Table 35 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2014-2019
  • Table 36 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2014-2019

Luxury Jewellery and Timepieces in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 37 Sales of Luxury Jewellery and Timepieces by Category: Value 2009-2014
  • Table 38 Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2009-2014
  • Table 39 NBO Company Shares of Luxury Jewellery and Timepieces: % Value 2009-2013
  • Table 40 LBN Brand Shares of Luxury Jewellery and Timepieces: % Value 2010-2013
  • Table 41 Distribution of Luxury Jewellery and Timepieces by Format: % Value 2009-2014
  • Table 42 Forecast Sales of Luxury Jewellery and Timepieces by Category: Value 2014-2019
  • Table 43 Forecast Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2014-2019

Luxury Travel Goods in Australia - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 44 Sales of Luxury Travel Goods: Value 2009-2014
  • Table 45 Sales of Luxury Travel Goods: % Value Growth 2009-2014
  • Table 46 NBO Company Shares of Luxury Travel Goods: % Value 2009-2013
  • Table 47 LBN Brand Shares of Luxury Travel Goods: % Value 2010-2013
  • Table 48 Distribution of Luxury Travel Goods by Format: % Value 2009-2014
  • Table 49 Forecast Sales of Luxury Travel Goods: Value 2014-2019
  • Table 50 Forecast Sales of Luxury Travel Goods: % Value Growth 2014-2019

Luxury Writing Instruments and Stationery in Australia - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 51 Sales of Luxury Writing Instruments and Stationery by Category: Value 2009-2014
  • Table 52 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2009-2014
  • Table 53 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2009-2013
  • Table 54 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2010-2013
  • Table 55 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2009-2014
  • Table 56 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2014-2019
  • Table 57 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2014-2019

Super Premium Beauty and Personal Care in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Super Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 59 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 60 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2009-2013
  • Table 61 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2010-2013
  • Table 62 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2009-2014
  • Table 63 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 64 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Luxury Goods
    • Designer Apparel and Footwear (Ready-to-Wear)
      • Designer Apparel (Ready-to-Wear)
        • Men's Designer Apparel
          • Men's Designer Outerwear
            • Men's Designer Jeans
            • Men's Designer Outerwear (Excl Jeans)
              • Men's Designer Jackets and Coats
              • Men's Designer Jumpers
              • Men's Designer Shirts
              • Men's Designer Shorts and Trousers
              • Men's Designer Suits
              • Men's Designer Tops
              • Other Men's Designer Outerwear
          • Men's Designer Underwear, Nightwear and Swimwear
            • Men's Designer Nightwear
            • Men's Designer Swimwear
            • Men's Designer Underwear
        • Women's Designer Apparel
          • Women's Designer Outerwear
            • Women's Designer Jeans
            • Women's Designer Outerwear (Excl Jeans)
              • Women's Designer Dresses
              • Women's Designer Jackets and Coats
              • Women's Designer Jumpers
              • Women's Designer Leggings
              • Women's Designer Shirts and Blouses
              • Women's Designer Shorts and Trousers
              • Women's Designer Skirts
              • Women's Designer Suits
              • Women's Designer Tops
              • Other Women's Designer Outerwear
          • Women's Designer Underwear, Nightwear and Swimwear
            • Women's Designer Nightwear
            • Women's Designer Swimwear
            • Women's Designer Underwear
        • Designer Childrenswear
          • Baby and Toddler Designer Wear
          • Boys' Designer Apparel
          • Girls' Designer Apparel
        • Designer Apparel Accessories
          • Designer Belts
          • Designer Gloves
          • Designer Hats/Caps
          • Designer Scarves
          • Designer Ties
          • Other Designer Apparel Accessories
        • Designer Hosiery
          • Designer Socks
          • Designer Tights
          • Other Designer Hosiery
      • Designer Footwear
        • Children's Designer Footwear
        • Men's Designer Footwear
        • Women's Designer Footwear
    • Fine Wines/Champagne and Spirits
      • Fine Wines
        • Fine Champagne
        • Fine Fortified Wine
        • Fine Non-Grape Wine
        • Fine Still Light Grape Wine
          • Fine Still Red Wine
          • Fine Still White Wine
      • Luxury Spirits
        • Luxury Brandy and Cognac
          • Luxury Brandy
          • Luxury Cognac
        • Luxury Rum
          • Luxury Dark Rum
          • Luxury White Rum
        • Luxury Tequila/Mezcal
        • Luxury Whiskies
          • Luxury Blended Scotch Whisky
            • Luxury Malt Scotch Whisky
            • Luxury Other Blended Scotch Whisky
          • Luxury Bourbon/Other US Whiskey
          • Luxury Irish Whiskey
          • Luxury Single Malt Scotch Whisky
        • Luxury White Spirit
          • Luxury English Gin
          • Luxury Vodka
        • Luxury Other Spirits
    • Luxury Accessories
      • Luxury Sun Glasses
        • Men's Luxury Sun Glasses
        • Women's Luxury Sun Glasses
      • Luxury Small Leather Goods
        • Men's Luxury Small Leather Goods
        • Women's Luxury Small Leather Goods
      • Luxury Costume Jewellery
      • Luxury Cufflinks
      • Luxury Lighters
      • Luxury Bags
        • Men's Luxury Bags
        • Women's Luxury Bags
      • Other Luxury Accessories
    • Luxury Electronic Gadgets
      • Luxury Mobile Phones
      • Luxury Mp3 Players
    • Luxury Jewellery and Timepieces
      • Luxury Jewellery
        • Men's Luxury Jewellery
        • Women's Luxury Jewellery
      • Luxury Timepieces
        • Men's Luxury Timepieces
        • Women's Luxury Timepieces
    • Luxury Travel Goods
    • Luxury Writing Instruments and Stationery
      • Luxury Writing Instruments
      • Luxury Stationery
    • Super Premium Beauty and Personal Care
      • Super Premium Bath and Shower
      • Super Premium Colour Cosmetics
      • Super Premium Deodorants
      • Super Premium Fragrances
        • Super Premium Men's Fragrances
        • Super Premium Women's Fragrances
        • Super Premium Unisex Fragrances
      • Super Premium Haircare
      • Super Premium Skin Care
        • Super Premium Body Care
        • Super Premium Facial Care
      • Super Premium Hand Care
      • Super Premium Sun Care
      • Super Premium Sets/Kits
      • Super Premium Baby and Child-Specific Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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