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Company Profile

LVMH in Wines

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Shift of regional focus

Is a divestment of the drinks business a good option?

Opportunities for financial leverage

SWOT: LVMH

Key strategic objectives

Key strategic challenges

Competitive Positioning

LVMH’s wines highly susceptible to economic trends

Global wine struggles for volume scale

Global wine becomes more fragmented

Market Assessment

Concentration on Latin America and Western Europe

LVMH leads in champagne

Market and Category Assessment

Champagne: Lack of regional development

Dependence on an unstable environment

Dichotomy in growth forecasts

China: A major factor for growth of champagne in the future

Champagne recovering slowly in the US

France in full swing, steady growth predicted in Nigeria

China opening up to high-quality imported wines

Sparkling wine: The ‘austerity champagne’

Opportunities for sparkling in Eastern Europe and Latin America

Brand Strategy

Innovation for champagne, luxury associations for sparkling

Operations

Production and distribution

Recommendations

Different growth strategies for each category

Samples

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