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Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Continued buoyance in financial performance

First half year results in 2012

SWOT: LVMH Moët Hennessy Louis Vuitton SA

Key strategic objectives and challenges

Competitive Positioning

Strong demand for premium products benefits LVMH

Major global players in beauty and personal care

Market Assessment

LVMH strongly focused on premium fragrances

Biased towards Western Europe but good emerging market presence

Geographic and Category Opportunities

Premium fragrances remains the core area of interest

Acquisition boosts sales on top of new product launches

Global competition is fierce

Both mature and emerging markets vital for future growth

Balanced portfolio within colour cosmetics

Product innovation sustains growth in premium colour cosmetics

New and old markets offer good potential for premium sales

Premium skin care offers strong growth potential

Growth of premium skin care from both ends of the world

Brand Strategy

LVMH a resolutely high-end player

Christian Dior drives growth though new product launches

Guerlain focuses on a few markets for targeted growth

Operations

Production and operational strategies

Recommendations

Emerging market advancement to sustain long-term growth

Samples

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