You are here: HomeSolutionsIndustriesAlcoholic Drinks
print my pages

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Spirits

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Shift of regional focus

Is a divestment of the drinks business a good option?

Opportunities for financial leverage

SWOT: LVMH Moët Hennessy

Key strategic objectives

Key strategic challenges

Competitive Positioning

Steeper changes in growth for LVMH compared to global spirits

Tight at the top

Growing consolidation in spirits

Market Assessment

Two thirds of sales originating in mature markets

Cognac driving 85% of sales in spirits

Market and Category Opportunities

Hennessy: The name of LVMH's spirits business

Emerging economies driving growth

China to account for 80% of world cognac volume growth

US market testing brand equity

Growth prospects in Russia, Vietnam, Nigeria

Single malt: A perfect fit for cognac

Glenmorangie : Anywhere but home

Ardbeg building equity

Chinese baijiu promising sustainable gains

Super-premium vodka addressing wealthy mature markets

Could a premium gin be the next acquisition target for LVMH?

Brand Strategy

Hennessy's brand equity possibly devalued

Single malt Scotch whisky: A key category for growth

Belvedere: Offering possibilities for mature markets

Operations

Production and distribution

Recommendations

Growth without overstretching the brand

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!