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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Macedonia: Country Profile

    May 2017

    The economy will improve modestly in 2017 despite a constitutional crisis. Private final consumption is the main driver. Exports will also provide a boost. The volume of household credit is rising much faster than in neighbouring countries. The ...

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    Country Report

    Baby and Child-Specific Products in Macedonia

    May 2017

    Baby and child-specific products in Macedonia recorded 3% current value growth to reach value sales of MKD303 million in 2016. Volume sales of baby and child-specific products recorded 2% growth in 2016, while the average unit prices remained static ...

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    Country Report

    Bath and Shower in Macedonia

    May 2017

    Bath and shower in Macedonia achieved 3% current value to reach value sales of MKD625 million in 2016. The moderate value growth was in line with the volume demand due to negative demographic tendencies as a result of high migration, which led to ...

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    Country Report

    Colour Cosmetics in Macedonia

    May 2017

    Colour cosmetics in Macedonia achieved strong 6% current value growth to reach value sales of MKD844 million in 2016. Volume growth of the leading colour cosmetics was even stronger than current value growth in 2016, while the average unit prices of ...

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    Country Report

    Deodorants in Macedonia

    May 2017

    Deodorants in Macedonia achieved 4% current value growth to reach value sales of MKD227 million in 2016. Volume growth was on a par with current value growth, which was an indicator of healthy consumer demand for this category. The average unit price...

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    Country Report

    Depilatories in Macedonia

    May 2017

    Depilatories in Macedonia recorded 4% current value growth in 2016 to reach current value sales of MKD55 million. Volume growth was marginally higher than value growth at 5%, due to the average unit price marginally declining, as players exercised ...

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    Country Report

    Fragrances in Macedonia

    May 2017

    Fragrances in Macedonia achieved 10% current value growth to reach value sales of MKD548 million in 2016. Volume growth was marginally higher than current value growth at 12%. The average unit price of fragrances remaining largely unchanged. The ...

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    Country Report

    Hair Care in Macedonia

    May 2017

    Hair care in Macedonia achieved solid 4% current value growth to reach value sales of MKD855 million in 2016. The volume demand for hair care remained stable in the country. Average unit prices of hair care marginally declined amidst caution ...

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    Country Report

    Men's Grooming in Macedonia

    May 2017

    In 2016, men’s grooming in Macedonia achieved 5% current value growth to reach MKD533 million. Volume sales of men’s grooming recorded marginally higher growth of 4% compared with 2015. The average unit price of men’s grooming marginally declined. ...

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    Country Report

    Oral Care in Macedonia

    May 2017

    Oral care in Macedonia achieved 4% current value growth to reach value sales of MKD293 million. The average unit price of oral care declined marginally in 2016. Volume demand remained stable and in line with overall value growth rates in the category...

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    Country Report

    Beauty and Personal Care in Macedonia

    May 2017

    The political crisis in Macedonia continued throughout 2016 limiting the prospects for more significant economic growth. Despite financial difficulties, lower economic growth and stagnant disposable personal incomes, beauty and personal care ...

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    Country Report

    Skin Care in Macedonia

    May 2017

    Skin care in Macedonia recorded 5% current value growth to reach value sales of MKD966 million in 2016. The average unit prices of skin care stagnated in 2016. The strong growth of skin care, which is the second fastest among beauty and personal ...

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    Country Report

    Sun Care in Macedonia

    May 2017

    Sun care in Macedonia recorded 3% current value growth, to reach value sales of MKD111 million in 2016. The average unit price of sun care marginally declined in current value terms. Volume demand was moderate although on a par with current value ...

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    Country Report

    Adult Incontinence in Macedonia

    Mar 2017

    In 2016, adult incontinence in Macedonia achieved current retail value growth of 3% to reach sales of MKD43 million and retail volume growth of 2% to reach volume sales of two million units. The ageing population in Macedonia is the main factor ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Macedonia

    Mar 2017

    AFH tissue and hygiene achieved current value sales growth of 3% to reach MKD190 million in 2016. The Macedonian public healthcare system continued witnessing more significant investments in terms of usage of AFH tissue and hygiene products and ...

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    Country Report

    Nappies/Diapers/Pants in Macedonia

    Mar 2017

    The performance of nappies/diapers/pants in Macedonia depends on the volume consumption of the 0-36-month-old children population in the country and the purchasing patterns of the parents and relatives of this cohort. In 2016, per capita consumption ...

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    Country Report

    Tissue and Hygiene in Macedonia

    Mar 2017

    Political crisis in Macedonia reached its peak in 2016. Early elections were called for December 2016 as a way out of it. In 2016, retail tissue and hygiene continued growing in value terms, albeit very moderately. In volume terms, retail tissue ...

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    Country Report

    Retail Tissue in Macedonia

    Mar 2017

    Most of the retail tissue ranges are heavily saturated. As a result, retail tissue achieved moderate current value growth of 2% in 2016 to reach sales of MKD991 million and 1% volume sales growth. The modest value and minimal volume growth rates are ...

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    Country Report

    Sanitary Protection in Macedonia

    Mar 2017

    According to sociodemographic data, per capita consumption of sanitary protection products in Macedonia is 210 units per female population aged 12-54. This is still notably below the averages of Western Europe and the US, where per capita consumption...

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    Country Report

    Wipes in Macedonia

    Mar 2017

    Wipes achieved current retail value sales growth of 2% to MKD301 million in 2016, mainly driven by the growing convenience trend among local consumers, who increasingly rely on wipes for various hygiene maintenance purposes. Improved hygiene ...

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