Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Eastern Europe

Apr 2018

The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Macedonia

Apr 2018

Social media was filled with lively debates about the quality of the Macedonian public healthcare system. A significant proportion of the local population during these discussions often complained about this issue and the need to invest more in ...

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Country Report

Country Report

Nappies/Diapers/Pants in Macedonia

Apr 2018

In 2017, nappies/diapers/pants was a highly saturated category with limited future per capita growth potential remaining. The growth and performance of nappies/diapers/pants in Macedonia continues to depend on the volume demand and per capita ...

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Country Report

Country Report

Tissue and Hygiene in Macedonia

Apr 2018

In 2017, tissue and hygiene continued its moderate growth as the Macedonian political crisis subsided mid-year following the creation of the new reformist government led by Zoran Zaev of the Social Democratic Union of Macedonia. The new government ...

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Country Report

Country Report

Retail Adult Incontinence in Macedonia

Apr 2018

Macedonia’s population is ageing rapidly. As such, for most of the review period, this trend has played a positive role in the growth of retail adult incontinence. In 2017, the 65+ age group consisted of 250,000 people and growing. Modern and hectic ...

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Country Report

Country Report

Retail Tissue in Macedonia

Apr 2018

In 2017, retail tissue maintained stable growth amidst continued volume demand for toilet paper and paper towels, which are the two largest categories in volume terms. Coupled with minimal unit price increases, the healthy volume demand aided retail ...

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Country Report

Country Report

Sanitary Protection in Macedonia

Apr 2018

The growth and performance of sanitary protection in Macedonia is heavily dependent on volume demand by the 12-54 year-old female audience and their purchasing decisions. Negative demographics due to significant migration is beginning to have a ...

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Country Report

Country Report

Wipes in Macedonia

Apr 2018

In 2017, wipes maintained low growth as the category continued to benefit from the growing convenience trend, which is increasingly affecting local sales. Nonetheless, as a growing number of local consumers economised due to limited disposable ...

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Country Profile

Country Profile

Macedonia: Country Profile

Mar 2018

The economy will grow in 2018 after the previous year’s recession. Steady gains in private consumption are the main driver. Exports, which account for half of GDP, will also see another year of double-digit growth. Now that a new government is in ...

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Strategy Briefing

Strategy Briefing

Top 10 Basic Chemical Producing Countries

Mar 2018

The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...

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Strategy Briefing

Strategy Briefing

Grocery Retailing in Eastern Europe

Mar 2018

Geopolitical and macroeconomic factors remain key for the future of grocery retailing in Eastern Europe. The region is characterised by a mix of growing and struggling economies, and polarisation in terms of consumer preferences and market ...

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Country Report

Country Report

Bottled Water in Macedonia

Mar 2018

Tap water in Macedonia is generally safe to drink. In most towns tap water is of good quality and readily available. However, over the review period many local consumers became increasingly concerned about contamination and overall quality. A growing...

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Country Report

Country Report

Carbonates in Macedonia

Mar 2018

Younger generations and health-conscious consumers in particular increasingly opted for healthier soft drinks such as bottled water, 100% juice, RTD tea and sports drinks. Despite manufacturers’ efforts to make carbonates more attractive to ...

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Country Report

Country Report

Concentrates in Macedonia

Mar 2018

Growing consumer awareness about the health concerns associated with high sugar intake caused retail volume sales of liquid concentrates to decline over the review period. Even the most successful players and brands exited the category due to ...

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Country Report

Country Report

Energy Drinks in Macedonia

Mar 2018

Energy drinks products are mostly consumed by younger generations and partygoers. It is the foodservice soft drink of choice for these consumers. As a result, the foodservice channel registered greater value sales than the retail channel due to ...

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Country Report

Country Report

Juice in Macedonia

Mar 2018

Consumers continued to economise and trade down to lower-priced and lower-fruit-content juices, which strengthened the retail volume share of juice drinks. The presence of vegetable juices was minimal, with tomato and beetroot the only significant ...

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Country Report

Country Report

Soft Drinks in Macedonia

Mar 2018

Soft drinks achieved solid retail volume and current retail value growth in 2017, in line with the overall economic growth of the country. Despite the recent political crisis, Macedonia’s economy maintained healthy moderate growth. Nonetheless growth...

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Country Report

Country Report

RTD Coffee in Macedonia

Mar 2018

Unit prices of RTD coffee in Macedonia tend to be relatively high and were largely unaffordable for a significant portion of the local population in 2017. Limited brand presence and limited distribution via the retail channel further limited the ...

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Country Report

Country Report

RTD Tea in Macedonia

Mar 2018

In 2017 still RTD tea remained the only significant category in RTD tea. It registered strong growth over the review period and witnessed a significant number of key new launches each year, including a significant number of domestically-manufactured ...

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