Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

Filters
Industry
    Product Type
    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

    US$1,325
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Cigarettes in Macedonia

    Jul 2018

    Excise Law changes in 2013 continue to impact cigarettes, resulting in a steady rise in unit prices, with this trend set to continue until 2023. Rising prices can also be attributed to new cigarettes launched in 2017, mostly by British American ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Macedonia

    Jul 2018

    Once highly popular, demand for smoking tobacco steadily declined in the 1950s and 1960s as industrially manufactured cigarettes took over tobacco sales in former Yugoslavia. Currently, there are no domestic smoking tobacco brands available in the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tobacco in Macedonia

    Jul 2018

    In 2017, tobacco in Macedonia continued to see negative volume growth, mainly as a result of declining demand for cigarettes for a second consecutive year. This was largely driven by continuously rising unit prices within cigarettes due to the ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Macedonia

    Jul 2018

    Vapour products remained the only type of product available in this area in 2017. Such products continue to see significant diversification as more new brands and product types become available, particularly via internet retailing, with sales via ...

    US$990
    Add to cart View details
    Country Profile

    Country Profile

    Macedonia: Country Profile

    Jun 2018

    The economy will grow in 2018 after stagnating in 2017. Steady gains in private consumption are the main driver. Exports, which account for half of GDP, are growing at a double-digit growth. Now that a new government is in place, fixed investment ...

    US$150
    Add to cart View details
    Country Report

    Country Report

    Beer in Macedonia

    Jun 2018

    Despite its moderate growth in 2017, in total volume sales terms beer continues to be the most significant alcoholic drinks category and continues stealing share from the remaining alcoholic drinks categories, especially wine in 2016 and 2017 and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cider/Perry in Macedonia

    Jun 2018

    In 2017, cider/perry remained an emerging category within alcoholic drinks, with one major and a few insignificant brands present. Since there is no history of consumption of cider/perry in Macedonia; the vast majority of local consumers have a low ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Alcoholic Drinks in Macedonia

    Jun 2018

    In 2017, alcoholic drinks recorded moderate total volume growth primarily due to market saturation and underperformance of wine which is one of the traditional alcoholic drinks, mainly of domestic origin. Towards the end of 2017 the Macedonian ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Rtds/High-Strength Premixes in Macedonia

    Jun 2018

    In 2017, RTDs/high-strength premixes achieved moderate total volume growth following a steep decline in 2016. It remains a very small category in comparison with the main alcoholic drinks categories such as beer, wine and spirits. RTDs/High-strength ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Spirits in Macedonia

    Jun 2018

    In 2017, growth of spirits was impeded by the continued consumer shift towards beer, particularly in the off-trade. In terms of on-trade sales of spirits, the consumer shift was more relevant between the various types of spirits. Bitters, followed by...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Wine in Macedonia

    Jun 2018

    Following the decline of 2016, in 2017 wine stagnated in total volume terms, as the category experienced temporary saturation. At the same time, wine became a victim of the pronounced consumer shift towards beer which in part was triggered by the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in Macedonia

    Jun 2018

    In 2017, baby and child-specific products returned to growth, following a negligible current value decline in 2016. Nonetheless, growth was minimal due to negative demographic trends. The low birth rate resulted in lower volume demand and per capita ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in Macedonia

    Jun 2018

    In 2017, bath and shower continued to see significant innovation and new product launches. This had a positive impact on demand for such products, especially novelties which emerged in the local market. Bath and shower remains one of the most dynamic...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in Macedonia

    Jun 2018

    Growth in colour cosmetics was driven by significant innovation and new product development in 2017. The largest categories, particularly mascara and eye shadow, achieved stable volume growth, which reflected in moderate current value growth. BB/CC ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in Macedonia

    Jun 2018

    Despite the maturity of the largest deodorants category – deodorant sprays – the leading players within deodorants have been at the forefront of innovation and new product development, which has helped maintain consumers’ focus on this category and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in Macedonia

    Jun 2018

    Depilatories achieved moderate current value growth in 2017, thanks to stable volume demand in the two largest categories – women’s razors and blades and hair removers/bleaches. The latter experienced stronger growth due to the growing significance ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in Macedonia

    Jun 2018

    In 2017, premium women’s fragrances achieved the fastest current value growth. Premium women’s fragrances grew faster than premium men’s and unisex fragrances, as well as all mass fragrances. Volume demand was strong, particularly for the leading ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in Macedonia

    Jun 2018

    In 2017, colourants was the second largest hair care category after standard shampoos. It also achieved the second fastest growth, thanks to strong volume demand from women, largely driven by the “selfie” and glamour trends, which led to the rising ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More