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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Country Report

    Air Care in Macedonia

    Feb 2018

    Quality of life improvements have increased the demand for convenience and easy air care solutions; although there is growing awareness of the potential harm air care products pose to human health. While the first trend positively impacted sales ...

    US$990
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    Country Report

    Bleach in Macedonia

    Feb 2018

    The demand for bleach is declining due to the shift to new, better formulated and specialised surface care or toilet care products. Bleach is perceived as less healthy, less safe and environmentally-hazardous. Once quite popular, bleach is rarely ...

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    Country Report

    Dishwashing in Macedonia

    Feb 2018

    In 2017, the household possession rate for dishwashers remained relatively low, but growing. Driven by the convenience and wellbeing trends, a growing number of consumers switched to automatic dishwashing, especially the tablet format. The country’s ...

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    Country Report

    Home Insecticides in Macedonia

    Feb 2018

    Prolonged wet periods, economising on less essential household items and general low brand awareness underpinned the stagnant growth performance in 2017. Sales of home insecticides in Macedonia are sporadic and remain highly seasonal. These products ...

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    Country Report

    Laundry Care in Macedonia

    Feb 2018

    With the very high penetration rate of washing machines, the automated washing of clothing prevails. The penetration rate is significantly higher in urban areas. In some rural areas, households rely on hand washing as limited disposable incomes ...

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    Country Report

    Home Care in Macedonia

    Feb 2018

    Home care continued to see retail value growth in 2017. Macedonia has overcome a period of political instability and a new government is establishing new political and economic priorities. Although the economy and GDP continued to grow, the vast ...

    US$2,650
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    Country Report

    Polishes in Macedonia

    Feb 2018

    In 2017, furniture polish posted the fastest retail value sales growth. Most furniture surfaces in Macedonia consist of wood or plywood. MDF is also used to equip kitchen storage areas and parts of the furniture used in living rooms, children’s rooms...

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    Country Report

    Surface Care in Macedonia

    Feb 2018

    During the review period Macedonia continued to witness a significant expansion in the number of living and work spaces amidst rising urbanisation. This trend continues to increase the consumption of surface care, despite the economic hardships of ...

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    Country Report

    Toilet Care in Macedonia

    Feb 2018

    Rapid urbanisation and an increased focus on bathroom and toilet hygiene had the major influence on toilet care in 2017. Quality of life improvements, despite chronically weak purchasing power, coupled with the growing health and wellbeing and ...

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    Country Report

    Direct Selling in Macedonia

    Jan 2018

    Direct selling in Macedonia is dominated by companies whose main business focus is selling beauty and personal care products. While the popularity of direct selling was very strong, especially in Eastern Europe in the early 1990s, this channel began ...

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    Country Report

    Internet Retailing in Macedonia

    Jan 2018

    More virtual points of sale were registered and more new innovative internet retailing concepts are rapidly emerging in Macedonia. These trends helped internet retailing achieve the fastest growth in non-store retailing in 2017, further advancing its...

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    Country Report

    Mixed Retailers in Macedonia

    Jan 2018

    The mixed retailers channel is populated by a single player – Studio Moderna – which operates a 30-outlet chain of variety stores in Macedonia....

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    Country Report

    Non-Grocery Specialists in Macedonia

    Jan 2018

    Most leading non-grocery specialists are aware that a significant portion of the population in Macedonia is struggling financially and has difficulties prioritising their purchases. Lack of cash used to be a primary reason for the sluggish growth of ...

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    Country Report

    Retailing in Macedonia

    Jan 2018

    The early elections held in December 2016 ended the political crisis that plagued Macedonia for two years. Attempts to dispute the results and the new parliamentary majority resulted in an assault on the Parliament building in late April 2017 by a ...

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    Country Briefing

    Households: Macedonia

    Jan 2018

    Macedonia represents a family-friendly household market, although the number of single-person homes is expected to rise the fastest across all household types through to 2030. Penetration of standard household facilities and durables is high, but the...

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    Country Briefing

    Economy, Finance and Trade: Macedonia

    Jan 2018

    A prolonged political crisis is expected to push the Macedonian economy into recession in 2017. However, favourable developments in its business environment have resulted in robust foreign direct investment (FDI) inflows, alongside an improved ...

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    Country Briefing

    Income and Expenditure: Macedonia

    Jan 2018

    Real growth of Macedonia’s per capita gross income and spending decelerated in 2016, reflecting the impact of domestic political instability on the country’s economic performance. Small disposable income levels keep constraining the capacity for ...

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    Country Profile

    Macedonia: Country Profile

    Dec 2017

    The economy will strengthen in 2018. Steady gains in private consumption are the main driver. Exports are also rising briskly. Now that a new government is in place, fixed investment should rebound following a sharp drop in 2017. The economy should ...

    US$150
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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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