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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Country Report

    Adult Incontinence in Macedonia

    Mar 2017

    In 2016, adult incontinence in Macedonia achieved current retail value growth of 3% to reach sales of MKD43 million and retail volume growth of 2% to reach volume sales of two million units. The ageing population in Macedonia is the main factor ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Macedonia

    Mar 2017

    AFH tissue and hygiene achieved current value sales growth of 3% to reach MKD190 million in 2016. The Macedonian public healthcare system continued witnessing more significant investments in terms of usage of AFH tissue and hygiene products and ...

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    Country Report

    Nappies/Diapers/Pants in Macedonia

    Mar 2017

    The performance of nappies/diapers/pants in Macedonia depends on the volume consumption of the 0-36-month-old children population in the country and the purchasing patterns of the parents and relatives of this cohort. In 2016, per capita consumption ...

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    Country Report

    Tissue and Hygiene in Macedonia

    Mar 2017

    Political crisis in Macedonia reached its peak in 2016. Early elections were called for December 2016 as a way out of it. In 2016, retail tissue and hygiene continued growing in value terms, albeit very moderately. In volume terms, retail tissue ...

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    Country Report

    Retail Tissue in Macedonia

    Mar 2017

    Most of the retail tissue ranges are heavily saturated. As a result, retail tissue achieved moderate current value growth of 2% in 2016 to reach sales of MKD991 million and 1% volume sales growth. The modest value and minimal volume growth rates are ...

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    Country Report

    Sanitary Protection in Macedonia

    Mar 2017

    According to sociodemographic data, per capita consumption of sanitary protection products in Macedonia is 210 units per female population aged 12-54. This is still notably below the averages of Western Europe and the US, where per capita consumption...

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    Country Report

    Wipes in Macedonia

    Mar 2017

    Wipes achieved current retail value sales growth of 2% to MKD301 million in 2016, mainly driven by the growing convenience trend among local consumers, who increasingly rely on wipes for various hygiene maintenance purposes. Improved hygiene ...

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    Country Report

    Bottled Water in Macedonia

    Mar 2017

    In August 2016, parts of the Macedonian capital, Skopje, suffered great damage as a result of the flash floods, resulting in significant loss of life and devastation of thousands of properties and households. Bottled water, particularly still bottled...

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    Country Report

    Carbonates in Macedonia

    Mar 2017

    Carbonates achieved 3% off-trade value growth and weak 1% off-trade volume growth to reach MKD3.7 billion and 77 million litres in 2016. The growth rates of carbonates in 2016 signals that the category is coming under immense competitive pressure ...

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    Country Report

    Concentrates in Macedonia

    Mar 2017

    Concentrates experienced negative retail volume growth over much of the review period coupled with low value growth. Finally in 2016, the concentrates category managed to achieve positive off-trade value growth of 2%, accompanied by a modest (yet ...

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    Country Report

    Energy Drinks in Macedonia

    Mar 2017

    Energy drinks in Macedonia achieved 4% off-trade value and 3% off-trade volume growth to reach MKD342 million and 1 million litres in 2016. Energy drinks became very popular during the review period, especially among the younger generations. In 2016 ...

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    Country Report

    Juice in Macedonia

    Mar 2017

    Juice achieved 3% off-trade value growth and 2% off-trade volume growth to reach MKD3.3 billion and 58 million litres in 2016. Unlike most of the review period, in late 2015 and 2016 the category began witnessing two conflicting trends affecting soft...

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    Country Report

    Soft Drinks in Macedonia

    Mar 2017

    Despite the ongoing political crisis and the resulting stagnant economic growth in Macedonia, soft drinks continued to grow in 2016 at stable rates. The largest soft drinks categories again achieved growth, in line with the averages of the review ...

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    Country Report

    RTD Coffee in Macedonia

    Mar 2017

    RTD coffee continued to exhibit strong growth rates over the review period and achieved 4% off-trade value growth and 4% off-trade volume growth in 2016, to reach MKD13 million and 52,000 litres. It is the youngest soft drinks category, which gained ...

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    Country Report

    RTD Tea in Macedonia

    Mar 2017

    RTD tea achieved 5% off-trade value growth and 4% off-trade volume growth to reach MKD570 million and 9.1 million litres in 2016. Improved distribution and the growing number of brands sold both in the off-trade and on-trade were the main factors ...

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    Country Report

    Sports Drinks in Macedonia

    Mar 2017

    Sports drinks achieved off-trade value growth of 5% and off-trade volume growth of 4% to reach MKD49 million and 540,000 litres in 2016. Sports drinks is a small category which registered a noticeable slowdown towards the late review period. The ...

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    Country Profile

    Macedonia: Country Profile

    Feb 2017

    The economy will improve modestly in 2017. Macedonia should benefit from investment in infrastructure and as well as inflows of FDI, continued improvements in the labour market and some strengthening of credit growth. The growth of exports will also ...

    US$150
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    Country Report

    Coffee in Macedonia

    Feb 2017

    Despite a high level of saturation, coffee in Macedonia continued to perform positively in 2016, with retail volume and current value sales both growing 3% to reach 5,571 tonnes and MKD3.1 billion, respectively. This performance was underpinned by ...

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    Country Report

    Other Hot Drinks in Macedonia

    Feb 2017

    Chocolate-based flavoured powder drinks, the only significant category in other hot drinks in Macedonia, saw retail volume and current value sales grow by 2% and 4% respectively in 2016 to reach 119 tonnes and MKD47 million. The small size and ...

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    Country Report

    Hot Drinks in Macedonia

    Feb 2017

    Hot drinks in Macedonia maintained stable growth in volume and current value sales in 2016. The positive development of coffee, the largest of the three main hot drinks categories, was the main contributory factor behind the continued expansion of ...

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