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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Country Briefing

    Business Dynamics: Macedonia

    Jan 2017

    Macedonia offers several incentives for foreign investors: increasing ease of doing business, an economically free environment, falling regulatory burden and a low tax burden. However, the country’s labour market is not very flexible, with high ...

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    Country Briefing

    Economy, Finance and Trade: Macedonia

    Jan 2017

    Macedonia’s economy performed relatively well in 2015, supported by a strong construction sector and gains in private consumption. The country continues to benefit from a lucrative corporate tax system. However, a large reliance on Europe for trade ...

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    Country Report

    Air Care in Macedonia

    Jan 2017

    Current value sales of air care rose by 2% to reach MKD75 million in 2016. This is a modest performance for air care, bearing in mind that in many other countries this is a rapidly developing home care category. There are two conflicting trends ...

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    Country Report

    Bleach in Macedonia

    Jan 2017

    Current value sales of bleach declined slightly to MK D21 million in 2016, whilst volume sales declined by 1% to reach 476 tonnes in 2016. It can safely be said that bleach is becoming an outdated surface care category. Only a few brands exist and ...

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    Country Report

    Dishwashing in Macedonia

    Jan 2017

    In 2016, dishwashing achieved current value growth of 3% to reach a sales value of MKD457 million. Stable 2% value growth of the largest dishwashing category – hand dishwashing – and the significant growth rates of the automatic dishwashing ranges ...

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    Country Report

    Home Insecticides in Macedonia

    Jan 2017

    Current value sales of home insecticides increased by 2% to reach MKD29 million in 2016. Unit prices of home insecticides increased at an average 1% and for some categories they increased by 2%. Unit prices of electric insecticides increased the ...

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    Country Report

    Laundry Care in Macedonia

    Jan 2017

    In 2016, laundry care achieved solid current value growth of 5% to reach current value sales of MKD1.7 billion with current unit prices of laundry care products in Macedonia increasing by 2% on average in 2016 amidst stable volume demand driven by ...

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    Country Report

    Home Care in Macedonia

    Jan 2017

    The political crisis in Macedonia has continued to negatively impact the prospects for growth of the Macedonian economy. Nonetheless, home care along with many other categories did manage to achieve convincing growth in 2016, thanks to the improved ...

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    Country Report

    Polishes in Macedonia

    Jan 2017

    Current value sales of polishes rose by 3% to reach MKD99 million in 2016. The average current unit price of polishes increased by 1%. Major category players within polishes have refrained from making significant price hikes fearing potential loss of...

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    Country Report

    Surface Care in Macedonia

    Jan 2017

    In 2016 surface care achieved current value sales growth of 3% to reach sales value of MKD350 million. Volume sales of all surface care ranges were positive with growth rates ranging from 1% to 3% in 2016. Some of the surface care ranges are riding ...

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    Country Report

    Toilet Care in Macedonia

    Jan 2017

    Toilet care in Macedonia achieved current value sales growth of 4% to reach sales value of MKD116 million in 2016. The average current unit prices of toilet care rose by 2% in 2016. Key category players, fearing potential consumer loss due to a low ...

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    Country Briefing

    Households: Macedonia

    Jan 2017

    Macedonia represents a predominantly urban, family-friendly household market. The average number of persons per home is in line with the global average, but single-person homes will become increasingly popular in the coming years, as a result of ...

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    Country Briefing

    Income and Expenditure: Macedonia

    Jan 2017

    Growth of the Macedonian consumer market outpaced regional averages between 2010 and 2015, and accelerated further in 2015, backed by government fiscal and monetary stimulus. Nevertheless, low levels of disposable income of Macedonian households ...

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    Country Report

    Non-Grocery Specialists in Macedonia

    Jan 2017

    Non-grocery specialists recorded moderate current value growth of 2% in 2016 amidst cautious consumer spending, with sales reaching MKD52 billion. The main factors influencing the growth of non-grocery retailers in 2016 was the strong growth of ...

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    Country Report

    Non-Store Retailing in Macedonia

    Jan 2017

    In 2016, non-store retailing recorded current value growth of 6%, with sales reaching MKD2.1 billion. Internet retailing was the fastest growing non-store retailing channel in 2016, with current value sales rising by 26% to reach MKD446 million and ...

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    Country Report

    Retailing in Macedonia

    Jan 2017

    Although the political crisis resulting from the alleged illegal wiretapping scandal by official government institutions in Macedonia is not over yet, retailing managed to record moderate value growth in 2016. Foreign direct investment has been ...

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    Country Report

    Grocery Retailers in Macedonia

    Jan 2017

    Grocery retailers recorded modest current value growth of 2% in 2016, with sales reaching MKD94 billion. The main reason for slower growth was the stagnating economy, which was negatively impacted by the ongoing political crisis and its negative ...

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    Country Profile

    Macedonia: Country Profile

    Dec 2016

    The economy will improve in 2016. Most of the support will come from steady gains in consumption, improvements in the manufacturing sector and strong gains in exports. Sluggish investment and moderating credit growth (due to political uncertainties) ...

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    Country Report

    Confectionery in Macedonia

    Dec 2016

    In 2016, Kraskomerc dooel, a subsidiary of the Croatian company Kraš dd, continued to lead chocolate confectionery with a retail value share of 14%. This position can be attributed to brands such as Dorina, Bajadera, Bronhi and Zivotinjsko Carstvo....

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    Country Report

    Dairy in Macedonia

    Dec 2016

    In 2016, the domestic company IMB Mlekara Bitola led cheese with a 22% share of retail value sales. The player benefited from a wide and diverse brand portfolio, which posted growth across all cheese subcategories. Ideal Sipka, another domestic ...

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