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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Country Report

    Beer in Macedonia

    Jun 2017

    In 2016, the growth of beer slows down, but it still grows by 1% in total volume terms to reach 71 million litres. As the largest alcoholic drinks category in Macedonia, beer has a significant impact on the overall industry. It is subject to ...

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    Country Report

    Cider/Perry in Macedonia

    Jun 2017

    Cider/perry has no tradition as an alcoholic drinks category in Macedonia. Vast numbers of local consumers remain largely unaware of the existence of this particular type of alcoholic drink. Also there is no domestic production of cider/perry which ...

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    Country Report

    Alcoholic Drinks in Macedonia

    Jun 2017

    Despite the ongoing political crisis, alcoholic drinks continued to grow in Macedonia in 2016, although a slowdown in total volume terms was evident. The slowdown comes as a direct result of the slowdown in total volume growth of lager and the ...

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    Country Report

    Rtds/High-Strength Premixes in Macedonia

    Jun 2017

    In 2016 RTDs/high-strength premixes achieves total volume growth of 3% to reach 462 thousand litres. It remains a relatively small category that is struggling to find its identity on the market and is experiencing significant volatility in terms of ...

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    Country Report

    Spirits in Macedonia

    Jun 2017

    In 2016 spirits achieves total volume growth of 1% to reach two million litres. It was a year of significant decline for cognac and brandy and a continuation of the stagnation of gin and other distilled beverages. The significant shift towards beer ...

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    Country Report

    Wine in Macedonia

    Jun 2017

    In 2016 wine in Macedonia continues to experience strong premiumisation and diversification. More new wine brands have been launched and more products with geographic origin entered the market. Wine has witnessed an almost constant introduction of ...

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    Country Profile

    Macedonia: Country Profile

    May 2017

    The economy will improve modestly in 2017 despite a constitutional crisis. Private final consumption is the main driver. Exports will also provide a boost. The volume of household credit is rising much faster than in neighbouring countries. The ...

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    Country Report

    Baby and Child-Specific Products in Macedonia

    May 2017

    Baby and child-specific products in Macedonia recorded 3% current value growth to reach value sales of MKD303 million in 2016. Volume sales of baby and child-specific products recorded 2% growth in 2016, while the average unit prices remained static ...

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    Country Report

    Bath and Shower in Macedonia

    May 2017

    Bath and shower in Macedonia achieved 3% current value to reach value sales of MKD625 million in 2016. The moderate value growth was in line with the volume demand due to negative demographic tendencies as a result of high migration, which led to ...

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    Country Report

    Colour Cosmetics in Macedonia

    May 2017

    Colour cosmetics in Macedonia achieved strong 6% current value growth to reach value sales of MKD844 million in 2016. Volume growth of the leading colour cosmetics was even stronger than current value growth in 2016, while the average unit prices of ...

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    Country Report

    Deodorants in Macedonia

    May 2017

    Deodorants in Macedonia achieved 4% current value growth to reach value sales of MKD227 million in 2016. Volume growth was on a par with current value growth, which was an indicator of healthy consumer demand for this category. The average unit price...

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    Country Report

    Depilatories in Macedonia

    May 2017

    Depilatories in Macedonia recorded 4% current value growth in 2016 to reach current value sales of MKD55 million. Volume growth was marginally higher than value growth at 5%, due to the average unit price marginally declining, as players exercised ...

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    Country Report

    Fragrances in Macedonia

    May 2017

    Fragrances in Macedonia achieved 10% current value growth to reach value sales of MKD548 million in 2016. Volume growth was marginally higher than current value growth at 12%. The average unit price of fragrances remaining largely unchanged. The ...

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    Country Report

    Hair Care in Macedonia

    May 2017

    Hair care in Macedonia achieved solid 4% current value growth to reach value sales of MKD855 million in 2016. The volume demand for hair care remained stable in the country. Average unit prices of hair care marginally declined amidst caution ...

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    Country Report

    Men's Grooming in Macedonia

    May 2017

    In 2016, men’s grooming in Macedonia achieved 5% current value growth to reach MKD533 million. Volume sales of men’s grooming recorded marginally higher growth of 4% compared with 2015. The average unit price of men’s grooming marginally declined. ...

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    Country Report

    Oral Care in Macedonia

    May 2017

    Oral care in Macedonia achieved 4% current value growth to reach value sales of MKD293 million. The average unit price of oral care declined marginally in 2016. Volume demand remained stable and in line with overall value growth rates in the category...

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    Country Report

    Beauty and Personal Care in Macedonia

    May 2017

    The political crisis in Macedonia continued throughout 2016 limiting the prospects for more significant economic growth. Despite financial difficulties, lower economic growth and stagnant disposable personal incomes, beauty and personal care ...

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    Country Report

    Skin Care in Macedonia

    May 2017

    Skin care in Macedonia recorded 5% current value growth to reach value sales of MKD966 million in 2016. The average unit prices of skin care stagnated in 2016. The strong growth of skin care, which is the second fastest among beauty and personal ...

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    Country Report

    Sun Care in Macedonia

    May 2017

    Sun care in Macedonia recorded 3% current value growth, to reach value sales of MKD111 million in 2016. The average unit price of sun care marginally declined in current value terms. Volume demand was moderate although on a par with current value ...

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    Country Report

    Adult Incontinence in Macedonia

    Mar 2017

    In 2016, adult incontinence in Macedonia achieved current retail value growth of 3% to reach sales of MKD43 million and retail volume growth of 2% to reach volume sales of two million units. The ageing population in Macedonia is the main factor ...

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