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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Country Report

    Travel in Macedonia

    Oct 2017

    Despite the political crisis in 2016 and 2017, inbound arrivals to Macedonia continued recording moderate growth, but this was significantly slower compared to earlier in the review period. Nonetheless, given the fact that there was less advertising ...

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    Country Profile

    Macedonia: Country Profile

    Sep 2017

    The economy will continue to grow modestly in 2017 despite its political problems. Steady gains in private consumption are the main driver. Exports will also grow strongly. Although a new government is now in place, political infighting still deters ...

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    Future Demographic

    Macedonia in 2030: The Future Demographic

    Jul 2017

    In 2030, the population of Macedonia will reach 2.06 million, after peaking at 2.08 million in 2022, a slight overall decline of 0.3% from 2015. Falling birth rates, increasing death rates and persistent, albeit low, negative net migration mean that ...

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    Country Report

    Cigarettes in Macedonia

    Jul 2017

    Cigarettes stagnated in retail volume terms in 2016, achieving negligible growth, and saw current value growth of 4%, to reach 4.8 billion sticks and MKD17.3 billion. Increased health and wellness awareness led to a decline in smoking prevalence in ...

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    Country Report

    Tobacco in Macedonia

    Jul 2017

    In 2016 tobacco in Macedonia maintained solid value growth, mainly due to rising unit prices in light of the continued implementation of the Excise Tax Law. The volume growth of cigarettes stagnated, as cross-border purchases of cigarettes and other ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Macedonia

    Jul 2017

    Cigars and cigarillos achieved 6% retail volume growth and current value growth of 23% in 2016, to reach 128,000 units and MKD46 million. Smoking tobacco achieved significant 54% volume growth and 58% current value growth, to reach 1.5 tonnes and ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Macedonia

    Jul 2017

    Vapour products increased by 12% in current value terms in 2016, to reach MKD54 million. Closed and open vaping systems remained the only active ranges, whilst there was not yet a market for heated tobacco products. Also in Macedonia, there was no ...

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    Country Report

    Beer in Macedonia

    Jun 2017

    In 2016, the growth of beer slows down, but it still grows by 1% in total volume terms to reach 71 million litres. As the largest alcoholic drinks category in Macedonia, beer has a significant impact on the overall industry. It is subject to ...

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    Country Report

    Cider/Perry in Macedonia

    Jun 2017

    Cider/perry has no tradition as an alcoholic drinks category in Macedonia. Vast numbers of local consumers remain largely unaware of the existence of this particular type of alcoholic drink. Also there is no domestic production of cider/perry which ...

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    Country Report

    Alcoholic Drinks in Macedonia

    Jun 2017

    Despite the ongoing political crisis, alcoholic drinks continued to grow in Macedonia in 2016, although a slowdown in total volume terms was evident. The slowdown comes as a direct result of the slowdown in total volume growth of lager and the ...

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    Country Report

    Rtds/High-Strength Premixes in Macedonia

    Jun 2017

    In 2016 RTDs/high-strength premixes achieves total volume growth of 3% to reach 462 thousand litres. It remains a relatively small category that is struggling to find its identity on the market and is experiencing significant volatility in terms of ...

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    Country Report

    Spirits in Macedonia

    Jun 2017

    In 2016 spirits achieves total volume growth of 1% to reach two million litres. It was a year of significant decline for cognac and brandy and a continuation of the stagnation of gin and other distilled beverages. The significant shift towards beer ...

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    Country Report

    Wine in Macedonia

    Jun 2017

    In 2016 wine in Macedonia continues to experience strong premiumisation and diversification. More new wine brands have been launched and more products with geographic origin entered the market. Wine has witnessed an almost constant introduction of ...

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    Country Report

    Baby and Child-Specific Products in Macedonia

    May 2017

    Baby and child-specific products in Macedonia recorded 3% current value growth to reach value sales of MKD303 million in 2016. Volume sales of baby and child-specific products recorded 2% growth in 2016, while the average unit prices remained static ...

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    Country Report

    Bath and Shower in Macedonia

    May 2017

    Bath and shower in Macedonia achieved 3% current value to reach value sales of MKD625 million in 2016. The moderate value growth was in line with the volume demand due to negative demographic tendencies as a result of high migration, which led to ...

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    Country Report

    Colour Cosmetics in Macedonia

    May 2017

    Colour cosmetics in Macedonia achieved strong 6% current value growth to reach value sales of MKD844 million in 2016. Volume growth of the leading colour cosmetics was even stronger than current value growth in 2016, while the average unit prices of ...

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    Country Report

    Deodorants in Macedonia

    May 2017

    Deodorants in Macedonia achieved 4% current value growth to reach value sales of MKD227 million in 2016. Volume growth was on a par with current value growth, which was an indicator of healthy consumer demand for this category. The average unit price...

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    Country Report

    Depilatories in Macedonia

    May 2017

    Depilatories in Macedonia recorded 4% current value growth in 2016 to reach current value sales of MKD55 million. Volume growth was marginally higher than value growth at 5%, due to the average unit price marginally declining, as players exercised ...

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    Country Report

    Fragrances in Macedonia

    May 2017

    Fragrances in Macedonia achieved 10% current value growth to reach value sales of MKD548 million in 2016. Volume growth was marginally higher than current value growth at 12%. The average unit price of fragrances remaining largely unchanged. The ...

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    Country Report

    Hair Care in Macedonia

    May 2017

    Hair care in Macedonia achieved solid 4% current value growth to reach value sales of MKD855 million in 2016. The volume demand for hair care remained stable in the country. Average unit prices of hair care marginally declined amidst caution ...

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