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Macedonia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia.

Macedonia StatisticsConsumer Lifestyles in Macedonia

Macedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Macedonia

    Nov 2017

    The trend of launching a significant number of key new products within bread containing wholegrain continued in 2017. It contributed to the entry of more nutritionally-enriched, wholegrain bread, alongside the highly popular traditionally baked ...

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    Country Report

    Breakfast Cereals in Macedonia

    Nov 2017

    2017 witnessed the bankruptcy of Prodis doo, a Russian-Macedonian green-field investment that failed to succeed during its start-up phase. As a result, its breakfast cereal brands Wellance and Bio DankaD are no longer available in the country. The ...

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    Country Report

    Processed Fruit and Vegetables in Macedonia

    Nov 2017

    Eating and dietary habits of the local population have been rapidly changing over the review period. Contemporary lifestyles and modern-day cooking, particularly among urban households, are increasingly conducive to the increasing use of processed ...

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    Country Report

    Processed Meat and Seafood in Macedonia

    Nov 2017

    Processed meat and seafood was negatively impacted by the listeria crisis which occurred mid-review period. Its effects lasted, contributing to more modest growth of the category, with the main players still recovering and dealing with the ...

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    Country Report

    Rice, Pasta and Noodles in Macedonia

    Nov 2017

    Rice, pasta and noodles continued to grow in 2017, boosted by changing contemporary lifestyles and cooking methods, which rely on these important staple foods as the key main ingredients of meals that typical Macedonian households prepare on a daily ...

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    Country Report

    Ready Meals in Macedonia

    Nov 2017

    In 2017, frozen pizza and frozen ready meals both posted retail volume sales growth of 3% and current value sales growth of 4%. Both categories benefited from rising demand for economy and standard brands from domestic manufacturers that were ...

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    Country Report

    Sauces, Dressings and Condiments in Macedonia

    Nov 2017

    Sauces, dressings and condiments retail volume sales grew by 2% in 2017 to reach 9,700 tonnes, while current value sales increased by 3% to reach MKD2.5 billion. Changing consumer lifestyles in Macedonia contributed to this positive performance, as ...

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    Country Report

    Soup in Macedonia

    Nov 2017

    Soup retail volume sales grew by 1% in 2017 to reach 500 tonnes, while current value sales rose by 3% to reach MKD281 million. The category witnessed little activity in terms of new launches, with its product offer remaining relatively conservative. ...

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    Country Report

    Spreads in Macedonia

    Nov 2017

    While spreads continued to post growth in retail volume and current value sales in 2017, its development was hampered somewhat by the growing focus on health and wellness among Macedonian consumers. Specifically, this latter trend restricted demand ...

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    Country Report

    Analgesics in Macedonia

    Oct 2017

    The self-medication trend among consumers in Macedonia remained a major factor contributor to retail value sales growth in analgesics in 2017. All types of analgesics posted positive retail current value sales growth in 2017. The main types of ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

    Oct 2017

    Self-medication remained significant among domestic consumers in Macedonia. A growing number of consumers demanded cough, cold and allergy (hay fever) remedies to deal with more significant health conditions which resulted in coughs or allergies. The...

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    Country Report

    Dermatologicals in Macedonia

    Oct 2017

    Dermatologicals recorded good retail current value sales growth in 2017, despite strong competition from standard and medicated skin care products. Over the review period, there was a significant consumer shift from dermatologicals towards medicated ...

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    Country Report

    Digestive Remedies in Macedonia

    Oct 2017

    The self-medication trend is also clear in digestive remedies. Alternative and traditional medicines to treat digestive conditions and maintain gut health have been used for centuries. Modern digestive remedies help consumers deal with heartburn, ...

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    Country Report

    Herbal/Traditional Products in Macedonia

    Oct 2017

    The strong retail current value sales growth of 2017 is a clear indicator that local consumers tend to view herbal/traditional products very favourably. Traditionally, Macedonia is known for its high-quality wild and cultivated herbs, plants and ...

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    Country Report

    Consumer Health in Macedonia

    Oct 2017

    The parliamentary elections in Macedonia provided the basis for a final resolution of the deep political crisis which intensified in 2015 and 2016, negatively impacting the prospects for more significant economic growth and future foreign investment ...

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    Country Report

    Sports Nutrition in Macedonia

    Oct 2017

    Macedonian consumers increasingly participate in sports and exercise in line with growing health and wellness trends. The body building and fitness culture in Macedonia continues to develop and trigger demand for sports nutrition products. Many ...

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    Country Report

    Weight Management and Wellbeing in Macedonia

    Oct 2017

    In line with the global situation, weight management and wellbeing was positively impacted by significant health and wellness. A growing number of local consumers showed an interested in maintaining a healthy weight and body shape. To achieve this, ...

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