Macro Analysis

Euromonitor identifies critical macro factors and megatrends to assess their impact on your market.

1. Opportunity frameworks

Successful strategic planning considers long-term trends and external factors influencing or creating revenue generation opportunities:

Assess scope and global impact
Evaluate the direction and speed of change
Identify peer alignment

2. PEST

We often provide PEST analysis in conjunction with market entry or SWOT analysis to identify potential and possible risks:

Overview of the macro environmental factors
Opportunities and threats
Action plans and strategic recommendations

3. Quarterly tracking

Quarterly tracking provides clients with more timely data and analysis to compare performance versus the market or peers over time:

Quarterly sales and forecast growth analysis
Engagement sessions to test sources, hypotheses, drivers
Periodic feeds and analysis of competitor activities

Who do we help?

Category and product managers
Corporate strategy and planning departments
Product conception and development managers
International sales and marketing teams

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International

"We are pleased with Euromonitor's Consulting team. Their output has provided insight establishing intelligence baselines and in one case developed into a highly appreciated full-scale yearly monitoring tool. They're a true gem." Business Intelligence Manager, Soremartec SA