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Global Briefing

Major Appliances: The Emerging Future for Core Categories

Apr 2010

Price: US$2,000

About this Report

About this Report

Global sales of major appliances were hit by the economic crisis, as housing sales, consumer confidence and credit access declined. However, growth in Asia Pacific and Latin America boosted sales, as did government stimulus packages. Price-sensitivity is high and players cut costs to boost competitiveness. Basic products are most resilient, with basic refrigeration appliances growing thanks to new consumers in countries such as India and China with improved power supplies and disposable incomes.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Major Appliances Global Overview: Twin Decks

Key Findings

Category Performance 2009 and Beyond

Major Appliances: Volume & Value Category Performance

Major Appliance Markets on Way to Recovery

Refrigeration Appliances Global Overview

Refrigeration Format Type Diverse Through Major Markets

Reading the Regional Performance Charts

Refrigeration Appliances Regional Performance

Outlook for Refrigeration Appliances

Home Laundry Global Overview

Home Laundry Regional Performance

Outlook for Home Laundry

Dishwashers Global Overview

Dishwashers Regional Performance

Outlook for Dishwashers

Large Cooking Appliances Global Overview

Large Cooking Appliances Regional Performance

Outlook for Large Cooking Appliances

Microwaves Global Overview

Microwaves Regional Performance

Outlook for Microwaves

Share Performance in the Face of the Recession

Share Movement Driven by Geography

Top 10 Markets: Whirlpool

Whirlpool Benefits from Brazilian and Indian Market Exposure

Top 10 Markets: Electrolux

Strong Geographical Footprint Alleviates Declines in 2009

Top 10 Markets: Haier Group

Domestic Market Key to Unit Volume Growth in 2009 & 2010

Top 10 Markets: Bosch & Siemens

European Market & Premium Positioning Inhibits BSH Growth

Changing Face of Distribution

Recession Reshapes Distribution, As Price Sensitivity Rises

Changing Face of Distribution

Winning and Losing Major Appliance Channels Over 2009

Developed Region Channel Analysis

Developed Region Channel Analysis – Non-Grocery

Western Europe Demonstrates Distribution Diversity

Emerging Region Channel Analysis

Emerging Region Channel Analysis – Non-Grocery

Electrical Goods Retailers Hold Sales in Eastern Europe

Opportunity in Western European Internet Retailing

Outlook

Outlook for 2010 and Beyond

Samples

Appliances - The Future for Core Categories.jpg

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