The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mali.

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Mali: Country Profile

    Feb 2016

    Mali should see moderately strong growth in 2017. The economy is driven by strong gains in consumer spending and agriculture as well as public investment. Mali’s fragile security situation remains a concern, especially to investors. Nearly half the ...

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    Strategy Briefing

    Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

    Apr 2015

    Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

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    Strategy Briefing

    Sub-Saharan Africa How to Maximise Tourism Potential

    Jul 2014

    Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

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    Country Report

    Travel and Tourism in Mali

    Sep 2013

    Every single area of travel and tourism in Mali was heavily affected by the political unrest in the country that erupted into full-out civil war in 2012. Travel and tourism, at least in its previous form, with scores of foreigners exploring the ruins...

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