Manufacturing
Consumer goods manufacturers use Euromonitor International’s market research for annual reviews, strategy plans, target-setting, M&A analysis, market entry, brand management, marketing claims, consumer segmenting, routes to market, customer relationships, sales pitches, sourcing and procurement.
Who we support
International and local producers of:
- Packaged food
- Alcoholic, soft and hot drinks
- Beauty and personal care
- Consumer health
- Home care
- Pet care
- Tobacco
- Apparel
- Electronics
- Household goods
How we support you
Corporate strategy planning
Our consistent market size and trend research helps executive management map their strategic outlook and set goals per region and country. We provide intelligence on M&A assessment, opportunity and market entry, market risk and competitive threats.
Product and brand management
Insight into product and brand trends helps national and international marketing, sales and promotions operations. Add context to your monitoring of price, position and branding. Support marketing and advertising claims and gain perspectives on product development, launches and brand performance.
Consumer insights
Studying communities and lifestyles helps define the ever-changing consumer, feeding your marketing, insight and knowledge functions. Track the impact of social trends and update your economic and demographic outlook.
Competitive strategies
Market shares and company profiles are invaluable to every producer’s competitive intelligence work. We help benchmark peers and track competitors’ positions.
Sales and account management
With research on products and distribution, we offer direct support to new sales and client relationships. Management sets relevant metrics to exploit the dynamics of old and new channels. Business developers enjoy better-informed communications with clients and sharper, benefits-led targeting of new customers.
Supplier relationships
We give manufacturers analysis of supply-side trends, production and trade in raw materials, and detailed analysis of the packaging and ingredients of consumer goods. This is used by procurement, sourcing, logistics and operations to understand their suppliers’ needs and to maintain competitive supply terms.
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