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Global Briefing

Mapping Retail Growth Opportunities for Pet Care in Southeast Asia

Dec 2011

Price: US$2,000

About this Report

About this Report

Southeast Asian pet care is consistently outperforming the rest of the world, with retail sales surpassing 800 in 2011, and on track to pass the 1 billion mark by 2016. However, realising this potential is by no means guaranteed. There is much to do in what is – for the most part – a very immature marketplace. Pet care manufacturers and retailers must work together to educate consumers, to both bring them into the market for the first time and then drive them up the value chain.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

introduction

Objectives of global briefing

  • introduction

Key findings

  • Introduction

Market Overview

Southeast Asia pet care outperforming wider region and world

  • Market Overview

Southeast Asia pet care covers wide range of market potential

  • Market Overview

Rising consumer spending power key to pet care market growth

  • Market Overview

Cultural differences influence pet ownership across Southeast Asia

  • Market Overview

Mid-priced products key to strong retail performance in Thailand

  • Market Overview

Affluent owners turn to health and wellness products in Malaysia

  • Market Overview

Low pet ownership rates hamper pet care retail growth in Indonesia

  • Market Overview

Singaporean pet owners remain a breed apart

  • Market Overview

Tiny Filipino market split between mid-priced and premium food

  • Market Overview

Penetration of prepared pet food remains extremely low in Vietnam

  • Market Overview

Competitive Landscape

Increasing battle for pet food spend by emerging middle-class

  • Competitive Landscape

Top 10 dog and cat food brands in Southeast Asia

  • Competitive Landscape

Mars reinforces leadership with strong distribution and launches

  • Competitive Landscape

Nestlé opts for in-store promotions to build brand awareness

  • Competitive Landscape

Hill’s carves out lucrative premium niche in Southeast Asia

  • Competitive Landscape

Charoen Pokphand enjoys key distribution advantage in Thailand…

  • Competitive Landscape

…But lack of premium products remains a weakness

  • Competitive Landscape

Strong outlook for Thailand bodes well for mass-market players

  • Competitive Landscape

SEA pet products market remains extremely fragmented

  • Competitive Landscape

HerbalMed Asia a significant presence in the Philippines

  • Competitive Landscape

Hoang Anh well poised to exploit first-mover advantage in Vietnam

  • Competitive Landscape

Untapped market potential for pet products in Vietnam

  • Competitive Landscape

Retail Distribution

Pet care sales in Southeast Asia are dominated by pet shops

  • Retail Distribution

Supermarket and hypermarket outlet numbers continue to rise

  • Retail Distribution

Foreign supermarket chains lead the way in Thai market

  • Retail Distribution

Malaysian pet owners also gravitating towards modern grocery

  • Retail Distribution

Size doesn’t matter: Pet shops as a one-stop shop in Singapore

  • Retail Distribution

Premiumisation bolsters pet shops in Indonesia…

  • Retail Distribution

….But supermarkets/hypermarkets still dominate in the Philippines

  • Retail Distribution

Pet specialists on the rise in tiny Vietnamese market

  • Retail Distribution

Market Outlook

Strong retail growth on the cards for Southeast Asia pet care

  • Market Outlook

Dog food drives future of Southeast Asia pet care

  • Market Outlook

Dog population outlook across Southeast Asia

  • Market Outlook

Prepared gap for dog food remains low across Southeast Asia

  • Market Outlook

Southeast Asia’s cat population also expected to rise…

  • Market Outlook

…But strong retail growth for cat food not necessarily on the cards

  • Market Outlook

Consumers must also continue to be encouraged to trade up

  • Market Outlook

Leverage specialist retailers to promote sales, trading up

  • Market Outlook

Cultivate greater consumer spending on a per outlet basis

  • Market Outlook

Final conclusions

  • Market Outlook

Definitions

Report terminology

  • Definitions

Product category definitions

  • Definitions

Retail distribution definitions

  • Definitions

Samples

Retail-Growth-Pet-Care-in-Southeast-Asia.jpg

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