Global Briefing

Mapping Retail Growth Opportunities for Pet Care in Southeast Asia

| Pages: 53

Price: US$2,000

About this Report

Southeast Asian pet care is consistently outperforming the rest of the world, with retail sales surpassing 800 in 2011, and on track to pass the 1 billion mark by 2016. However, realising this potential is by no means guaranteed. There is much to do in what is – for the most part – a very immature marketplace. Pet care manufacturers and retailers must work together to educate consumers, to both bring them into the market for the first time and then drive them up the value chain.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents




Objectives of global briefing

Key findings

Market Overview

Southeast Asia pet care outperforming wider region and world

Southeast Asia pet care covers wide range of market potential

Rising consumer spending power key to pet care market growth

Cultural differences influence pet ownership across Southeast Asia

Mid-priced products key to strong retail performance in Thailand

Affluent owners turn to health and wellness products in Malaysia

Low pet ownership rates hamper pet care retail growth in Indonesia

Singaporean pet owners remain a breed apart

Tiny Filipino market split between mid-priced and premium food

Penetration of prepared pet food remains extremely low in Vietnam

Competitive Landscape

Increasing battle for pet food spend by emerging middle-class

Top 10 dog and cat food brands in Southeast Asia

Mars reinforces leadership with strong distribution and launches

Nestlé opts for in-store promotions to build brand awareness

Hill’s carves out lucrative premium niche in Southeast Asia

Charoen Pokphand enjoys key distribution advantage in Thailand…

…But lack of premium products remains a weakness

Strong outlook for Thailand bodes well for mass-market players

SEA pet products market remains extremely fragmented

HerbalMed Asia a significant presence in the Philippines

Hoang Anh well poised to exploit first-mover advantage in Vietnam

Untapped market potential for pet products in Vietnam

Retail Distribution

Pet care sales in Southeast Asia are dominated by pet shops

Supermarket and hypermarket outlet numbers continue to rise

Foreign supermarket chains lead the way in Thai market

Malaysian pet owners also gravitating towards modern grocery

Size doesn’t matter: Pet shops as a one-stop shop in Singapore

Premiumisation bolsters pet shops in Indonesia…

….But supermarkets/hypermarkets still dominate in the Philippines

Pet specialists on the rise in tiny Vietnamese market

Market Outlook

Strong retail growth on the cards for Southeast Asia pet care

Dog food drives future of Southeast Asia pet care

Dog population outlook across Southeast Asia

Prepared gap for dog food remains low across Southeast Asia

Southeast Asia’s cat population also expected to rise…

…But strong retail growth for cat food not necessarily on the cards

Consumers must also continue to be encouraged to trade up

Leverage specialist retailers to promote sales, trading up

Cultivate greater consumer spending on a per outlet basis

Final conclusions


Report terminology

Product category definitions

Retail distribution definitions




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