Marketing Analytics

Identify risks and opportunities to improve marketing effectiveness. By identifying links, interdependencies and causality direction between market, demographic and economic variables, we empower proactive and evidence-based decision making.

The benefits of Marketing Analytics

Our marketing analytics provide a quantitative basis for complex marketing challenges:

Measure and monitor marketing performance
Increase advertising, promotion and pricing effectiveness
Improve customer retention and loyalty
Develop creative targeting and cross-selling strategies
Identify and measure substitution and cannibalisation rates
Anticipate market saturation and tipping points
Strategise for different marketing cultures

How will it help?

Provide evidence for marketing effectiveness
Allocate marketing budgets according to results
Managers can track and measure decisions
Make full use of available marketing data for planning

Our unique approach

We use quantitative marketing models that connect marketing data with market, demographic and economic variables to assess effectiveness:

Expert advice on the data and areas you need to explore
Identify the relevant endogenous and exogenous variables
Understand the links, interdependencies and causality direction between variables
Quantitative answers to your questions

Our marketing analytics solutions answer:

What is the price and advertising elasticity of our brand share?
What are the economic thresholds for take off in emerging markets?
Against which impulse products do we compete? What is the substitution rate?
Will this new brand cannibalise sales in our portfolio?

Our capabilities

Marketing effectiveness
Substitutes and complements
Price and channel strategy
Segmentation analysis

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International

"The market data you have provided...has been excellent and has helped to prepare a better export strategy for our requested 2009 activities. We have more confidence in the data than from previous information sources." State Department of Nevada