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Company Profile

Mars Inc in Packaged Food

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Strategic Evaluation

Mars loses number one confectionery position in 2010

  • Strategic Evaluation

Mars focused primarily on confectionery

  • Strategic Evaluation

SWOT: Mars Inc

  • Strategic Evaluation

Mars: Driving value in mature markets

  • Strategic Evaluation

Competitive Positioning

Mars grows in line with packaged food post Wrigley

  • Competitive Positioning

Mars holds fifth place despite loss of top spot in confectionery

  • Competitive Positioning

Kraft/Cadbury has impact at global level

  • Competitive Positioning

Acquisition potential limited among top 10 players

  • Competitive Positioning

Players look to regional acquisitions in emerging markets

  • Competitive Positioning

Boosting manufacturing capacity focus for 2011

  • Competitive Positioning

Mars relies on organic growth since Wrigley

  • Competitive Positioning

Market Assessment

Mars: Strong presence in North America

  • Market Assessment

Mars relies heavily on confectionery sales

  • Market Assessment

Confectionery

Mars: Weakness in Brazil clearly apparent

  • Confectionery

Mars: Different strategies in mature versus emerging markets

  • Confectionery

Finding value in the mature US market through new products

  • Confectionery

Mars loses ground in the US despite new product launches

  • Confectionery

China: Functional gum caters to growing middle class

  • Confectionery

Confectionery growth prospects in China

  • Confectionery

Mars must find route to Brazilian market or lose out

  • Confectionery

Minding its waistline and its wallet but US still wants indulgence

  • Confectionery

US confectionery growth opportunities

  • Confectionery

Ice Cream

Mars should extend ice cream operations to new markets

  • Ice Cream

Dried Processed Food

Lateral moves in dried processed food to counter modest growth

  • Dried Processed Food

Sauces, Dressings and Condiments

Look to US market in sauces, dressings and condiments

  • Sauces, Dressings and Condiments

Brand Strategy

Brand extensions and better for you underpin new products

  • Brand Strategy

Innovative new products boost Mars chocolate brands

  • Brand Strategy

Emerging market-focused brands outperform

  • Brand Strategy

Operations

Mars builds manufacturing capacity in US and abroad

  • Operations

Recommendations

Mars: Look to expand in emerging markets

  • Recommendations

Samples

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