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Company Profile

Mars Inc in Packaged Food

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Mars looks to sustainable cocoa and retains family ownership

Confectionery dominates Mars sales

SWOT: Mars Inc

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Chinese sales growth remains in double digits

Big deals lead to consolidation in confectionery

Acquisitions and emerging markets fuel growth

Market Assessment

Weakness in Latin America will undermine performance

Confectionery underpins global presence for Mars

Acquisitions and organic growth drive top 10 players

Gum

Sugar free gum growth to drive sales

Functional gum to drive sales of sugar free gum

Sugar free gum will lead growth in Russia

Chocolate Confectionery

Miniaturisation and healthier eating in mature markets

Mars focus too narrow in Brazil

Maximising indulgence, minding calories in the US

Sugar Confectionery

Chinese market would be a worthwhile challenge

Nestlé gains from Hsu Fu Chi acquisition

Cooking Sauces

Opportunities in Brazil not yet fully exploited

Mars enjoys diverse presence in Australian market

Dried Processed Food

Opportunities limited in Asia Pacific

Brazil offers good opportunities for Mars in dried processed food

Ice Cream

Commitment required for move into emerging market ice cream

Seasonable ice cream launches and new brand extensions

Snack Bars

Snack bars fit in well with Mars’ healthy-eating focus

Mars could be missing opportunities in snack bars

Brand Strategy

Mars looks to sustainable cocoa and “better for you” foods

Peanut butter underpins new product development

Emerging markets make up for falling gum sales in US market

Operations

Mars invests in global production footprint

Recommendations

Mars’ focus on healthy eating requires cohesive strategy

Samples

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