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Company Profile

Mars Inc in Pet Care

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Products market and the global economy.

Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Pet Products research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the REport

Scope

  • Scope of the REport

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Mid-priced and premium dog and cat food make up lion’s share

  • Strategic Evaluation

Mars: From organic grower to M&A predator

  • Strategic Evaluation

SWOT: Mars Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Mars vs global pet care market

  • Competitive Positioning

Neck and neck at the top of global pet care

  • Competitive Positioning

Global pet care sees creeping consolidation

  • Competitive Positioning

Mars: Big fish in Western Europe but Nestlé holds US top spot

  • Competitive Positioning

Mars catches Nestlé whilst pharmaceuticals enter the fray

  • Competitive Positioning

Mars grows in premium dry dog and cat food

  • Competitive Positioning

Market Assessment

Mars can benefit from premiumisation

  • Market Assessment

Humanisation continues to drive global value growth

  • Market Assessment

Mars dominants in emerging markets as well as in Western Europe

  • Market Assessment

Eastern hemisphere dominance for Mars

  • Market Assessment

Volume-driven growth in emerging markets

  • Market Assessment

Category and Geographic Opportunities

Opportunities in Latin America, Russia and.... the US

  • Category and Geographic Opportunities

US pet owners will be spoiling their dogs

  • Category and Geographic Opportunities

US humanisation leads to HW in pet food

  • Category and Geographic Opportunities

Premium dry dog food is key to Mars’s growth in Brazil

  • Category and Geographic Opportunities

Russia: Humanisation travels eastwards

  • Category and Geographic Opportunities

China offers yet more premium pet care opportunities

  • Category and Geographic Opportunities

Brand Strategy

Mars’s big guns keep the company on top

  • Brand Strategy

Mid-priced Pedigree needs an upgrade

  • Brand Strategy

Royal Canin: Variety is the key

  • Brand Strategy

Sheba: Right place at the right time – but competition proves tough

  • Brand Strategy

Whiskas grows its premium varieties

  • Brand Strategy

Operations

Global presence, global manufacture

  • Operations

Extensive distribution adds to Mars’s strength

  • Operations

Recommendations

Premiumisation and pet health positioning lead the way

  • Recommendations

Samples

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