Company Profile

Mars Inc in Pet Care

| Pages: 38

Price: US$570

About this Report

The 2014 acquisition of Procter & Gamble’s pet food brands has addressed notable weaknesses in Mars’s pet care operations. This profile analyses the opportunities for Mars to build on the acquisition, and considers ways for the company to develop its strong positions in Western Europe and emerging markets.

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Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mars Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents



Strategic Evaluation

Key company facts

M&A plays important part in developing Petcare operations

Pressure to develop premium offer

SWOT: Mars Inc

Strategic objectives and challenges

Competitive Positioning

Staying ahead of the global market

Significant changes in competitive landscape

Acquisitions driving consolidation

Market Assessment

Expanding presence in emerging markets

Looking to reduce reliance on the mid-priced segment

Strength in geographic breadth

Well positioned to exploit humanisation trend

Geographic and Category Opportunities

Strong platform across growth markets

Mars has capacity to turn P&G brands around

Significant potential in US premium segment

Wide-ranging strength in Western Europe

Strong premiumisation trends in key Western European markets

Dominant player in key growth market

Growth across price platforms in Brazil

Need to reduce mid-priced bias in Mexico

Growth opportunities in treats and mixers

Brand Strategy

Broad portfolio of major brands

Pedigree targeting demand for treats

Adapting Whiskas to evolving trends

Royal Canin targets rising health-consciousness

Pressure to build natural brand offer


Broad production infrastructure

Extensive distribution


Adaptation required as demand evolves


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