Company Profile

Mars Inc in Pet Care

| Pages: 43

Price: US$570

About this Report

The acquisition of Procter & Gamble’s operations outside Europe made Mars the world’s leading pet care manufacturer. This profile analyses the role of the acquisition in Mars’s broader upmarket development and considers further ways in which it can adapt its operations to prevailing market trends, including growing demand for natural pet food.

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Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mars Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

M&A plays important part in developing Petcare operations

Premium segment becomes largest contributor to sales

SWOT: Mars Inc

Strategic challenges and objectives

Competitive Positioning

Outpacing global market

Mars gains global lead

Top two make significant share gains

Mars and Nestlé locked in wide-ranging competition

Acquisition strengthens Mars in key head-to-head areas

Market Assessment

Building a more balanced geographic profile

Adapting offer to evolving demand

Acquisition addresses key weakness

Pet humanisation driving growth

geographic and Category opportunities

Broad reach provides strong platform for growth

Considerable pressure on premium development in the US

Major players focusing on natural segment

Premiumisation in Western Europe

Losing share in premium segment

Leaders strengthen premium presence in Brazil

Difficult economic conditions shaping Russian demand

Growing local threat in Mexican premium segment

Expanding strongly in China

Global leader in treats and mixers

Brand strategy

Broad portfolio provides flexibility

Building a bond with consumers

Adapting Pedigree to changing demand

Royal Canin has wide-ranging potential to target premiumisation


Expanding production and innovation infrastructure

Extensive distribution


Need to adapt to changing market conditions


Competitor Analytics tool



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