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Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Mary Kay Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Mary Kay Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mary Kay Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mary Kay Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – Mary Kay Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Value sales weakened by pricing

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

Weakest of the direct sellers

  • Competitive Positioning

Market Assessment

Mary Kay offer aligned with predicted market growth

  • Market Assessment

Emerging markets target for Mary Kay

  • Market Assessment

Category and Geographic Opportunities

Asia Pacific perfect for Mary Kay’s sales model

  • Category and Geographic Opportunities

Chinese success behind regional growth

  • Category and Geographic Opportunities

Skin Care prime mover in China

  • Category and Geographic Opportunities

Sun care/whitener complement each other in China

  • Category and Geographic Opportunities

Early days in India

  • Category and Geographic Opportunities

Brazil obvious development target in Latin America

  • Category and Geographic Opportunities

Russia’s scale and dynamism demand focus

  • Category and Geographic Opportunities

Skin care defines Mary Kay’s strategy

  • Category and Geographic Opportunities

Colour cosmetics adaptation in new markets

  • Category and Geographic Opportunities

Brand Strategy

Mary Kay brand less clear than rivals

  • Brand Strategy

Mary Kay

  • Brand Strategy

Recommendations

Development needed to maintain recruitment, if not sales

  • Recommendations

Samples

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