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Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Mary Kay Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Mary Kay Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mary Kay Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mary Kay Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Key company facts

Financial assessment

SWOT – Mary Kay Inc

Key strategic objectives and challenges

Competitive Positioning

Value sales weakened by pricing

Market stability underpinned by scale of players

Weakest of the direct sellers

Market Assessment

Mary Kay offer aligned with predicted market growth

Emerging markets target for Mary Kay

Category and Geographic Opportunities

Asia Pacific perfect for Mary Kay’s sales model

Chinese success behind regional growth

Skin Care prime mover in China

Sun care/whitener complement each other in China

Early days in India

Brazil obvious development target in Latin America

Russia’s scale and dynamism demand focus

Skin care defines Mary Kay’s strategy

Colour cosmetics adaptation in new markets

Brand Strategy

Mary Kay brand less clear than rivals

Mary Kay

Recommendations

Development needed to maintain recruitment, if not sales

Samples

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