While premium beauty and personal care is expected to grow across the forecast period, mass share is forecasted to shrink with a flat CAGR until 2025, followed by a negative value size growth at the end of the forecast period. As consumers start to prioritise quality over quantity and strengthen their awareness of ingredient led beauty products, mass is expected to see the most noticeable negative decline in colour cosmetics, hair care and body care, whereas facial care and fragrances are expected to present a slower than pre-pandemic growth rate.
In recent years, consumers have become ever more concerned about the potential harm products have on them and the environment and will increasingly opt for products that are more natural. As consumers start to prioritise brands for this over price, players will have to adapt to changing demands to remain competitive.
During the forecast years, the mass landscape is forecasted to continue losing its share due to noticeable pressure. Affordable, premium digital natives – niche and local beauty brands, building strong online presence through social media and marketing activities, and physical retailers – beauty specialists and pharmacies - will expand their premium product shares to keep up with premiumisation trends.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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