Retail value (constant 2022 prices) sales of mass beauty and care are expected to continue to see healthy, if slower, growth across categories over the forecast period. Still high inflation and the anticipated strong pressure on disposable incomes and job and economic uncertainty are predicted to continue to encourage many consumers to cut back on spending where possible.
Mass beauty and personal care is primed to see the entry of strong global and smaller independent brands in 2023. Meanwhile, as the health trend is predicted to strengthen, owners of brands in all segments are expected to continue to seek and intensively use recommendations from dermatologists to gain a competitive edge.
Private level is expected to benefit from the offer of lower prices for acceptable-to-good quality products in a tough economic climate. Retailers increasingly used private label as an affordable entry point at the end of the review period.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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