Mass beauty and personal care will remain the most popular segment in Uzbekistan over the forecast period, due to the overall low spending power in the country. This will be seen most strongly in the most essential categories which consumers use in a certain volume on a daily basis, such as in bath and shower, deodorants, and hair care.
Local production has scope for future development and growth in Uzbekistan, due to it currently been rather undeveloped. The government is expected to launch several programmes and initiatives to support local production, as domestically produced goods are able to typically offer consumers lower prices than imported alternatives.
Direct sales channels will continue to develop in Uzbekistan, because direct selling is convenient and cost-effective for consumers. Indeed, direct selling brand Oriflame (Oriflame Uzbekistan) holds the top brand place in mass beauty and personal care (although Impall Trading OOO holds the overall company lead).
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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