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Company Profile

MasterCard International Inc in Consumer Finance

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on MasterCard International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Finance market and the global economy.

Company and market share data provide a detailed look at the financial position of MasterCard International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of MasterCard International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of MasterCard International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Finance research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment: Balance sheet

  • Strategic Evaluation

Financial assessment: Revenue analysis

  • Strategic Evaluation

MasterCard builds global partnerships

  • Strategic Evaluation

Executive structure and changes

  • Strategic Evaluation

SWOT: MasterCard International Inc

  • Strategic Evaluation

Key opportunities and challenges

  • Strategic Evaluation

Competitive Positioning

Following the global market

  • Competitive Positioning

Outperforming domestic rivals

  • Competitive Positioning

Global operator landscape

  • Competitive Positioning

Market Assessment

Global coverage

  • Market Assessment

Complete product coverage

  • Market Assessment

Consistently second

  • Market Assessment

Category and Geographic Opportunities

Becoming geographically diversified

  • Category and Geographic Opportunities

MasterCard in Latin America

  • Category and Geographic Opportunities

The US consumer

  • Category and Geographic Opportunities

m-Payment opportunities in the developed world

  • Category and Geographic Opportunities

Where financial literacy can help

  • Category and Geographic Opportunities

Pre-paid products continue to grow

  • Category and Geographic Opportunities

Brand Strategy

Effective brand building

  • Brand Strategy

Recommendations

Staying ahead of the evolving payment landscape

  • Recommendations

Samples

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