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Company Profile

MasterCard International Inc in Consumer Finance

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on MasterCard International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Finance market and the global economy.

Company and market share data provide a detailed look at the financial position of MasterCard International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of MasterCard International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of MasterCard International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Finance research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Balance sheet

Financial assessment: Revenue analysis

MasterCard litigation expense

Competitive efficiency

MasterCard builds global partnerships

Executive structure and key changes

SWOT: MasterCard International Inc

Key opportunities and challenges

Competitive Positioning

Following the global market

Outperforming

Global operator landscape

Market Assessment

Broad geographic coverage

Complete product range

Generally the second largest operator

Card value share change over 2007-2011

Category and/or Geographic Opportunities

Pre-paid in emerging markets

Merchant acceptance in Latin America

The role of the mobile phone going forward

Potential in internet retailing and e-commerce

Security concerns

No overlooking China in Asia Pacific

Outside of China in Asia Pacific

Rising global debit demand

Brand Strategy

Solid brand development

Recommendations

Innovation and technology are keys to increasing card payments

Report Definitions

Data parameters and report definitions

Samples

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