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Company Profile

Mattel Inc in Toys and Games

Apr 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Mattel Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Mattel Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mattel Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mattel Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Mattel’s Overall Sales Declined in 2009 But Profit Increased

  • Strategic Evaluation

SWOT – Mattel Inc

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Mattel Underperforms Compared to Overall Market

  • Competitive Positioning

Mattel’s Ranking Remains Steady

  • Competitive Positioning

Market Assessment

Mattel Still Dependent on US Sales

  • Market Assessment

Mattel Strongest in Slow-growth Categories

  • Market Assessment

Geographic Opportunities

Mattel Still Dominates North America But Losing Share

  • Geographic Opportunities

Fast-growing Asian Markets Show Potential

  • Geographic Opportunities

Mattel Needs to Stay Dominant in Latin America

  • Geographic Opportunities

Brand Strategy

Mattel's Major Brands Disappoint But Licensing Deals Soar

  • Brand Strategy

Iconic Barbie Brand is Weakening

  • Brand Strategy

Operations

Production and Operational Strategies

  • Operations

Recommendations

Recommendations for Improved Results

  • Recommendations

Samples

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