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Company Profile

Mattel Inc in Toys and Games

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Mattel Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Mattel Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mattel Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mattel Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Mattel Inc : Largest toymaker in the world

Barbie and Cars 2 drive Mattel sales in 2011

Strong in North and Latin America

SWOT: Mattel Inc

World leader in toys

Competitive Positioning

Mattel broadly consistent with the global toys market

Mattel remains number one toymaker globally

Market Assessment

Mattel: S trong in the Americas

Risk of commoditisation in traditional toys

Geographic and Category Opportunities

I nternational markets offer most potential for long-term growth

Consolidating market leader position in dolls to remain a priority

Action figures present an opportunity

Brand Strategy

Approach to licensing: Differs from Hasbro

Licensed brands: Cooperation with Disney

Recommendations

Recommendations for improved results

Samples

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