Mauritania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mauritania.
Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements in Middle East and Africa

Jul 2018

Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Major Appliances in Middle East and Africa

Mar 2018

Economic uncertainty in the region has led consumers to be price-sensitive and judicious in terms of what features they consider to be essential in major appliances. Energy-efficiency has emerged as a priority for consumers, due to resource scarcity ...

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Strategy Briefing

Strategy Briefing

Top 10 Basic Chemical Producing Countries

Mar 2018

The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...

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Country Profile

Country Profile

Mauritania: Country Profile

Jan 2018

Mauritania’s economy is seeing moderate growth. Gains in private final consumption will be the main driver in 2018. Exports, however, have fallen for the past several years. A modest programme of fiscal consolidation is another drag. The external ...

US$150
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Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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Megatrends

Megatrends

Ethical Consumer: Mindful Consumerism

Dec 2017

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Megatrends

Megatrends

Middle Class Retreat

Aug 2017

Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This report analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on ...

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Country Report

Country Report

Travel and Tourism in Mauritania

Oct 2014

Mauritania’s recent history has marked it as a politically and socially volatile environment, due to several changes of Government brought about by military coups. This scenario has prevented the country from possessing sufficient finances to ...

US$660
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Strategy Briefing

Strategy Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Jul 2014

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

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