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Global Briefing

Maximising Opportunities in the DIY Retail Market

Nov 2011

Price: US$2,000

About this Report

About this Report

This briefing is the third in a series that examines international expansion by the world’s largest non-grocery retailers. The report looks at a number of issues facing DIY retailers, as they face challenges in both developed and emerging markets. Three topics are examined: translating the DIY concept in emerging markets; the rise of the female consumer; and, finally, the effects of a housing market slump and what DIY retailers can do tackle it.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of the report

Key findings

International retailing: Cross-channel comparison

Factors hindering growth within the DIY channel

Benefits of buying power push national brands global

Expected growth in the DIY channel by 2015

Global DIY expansion predominantly led by Western Europe

Top 20 international players and level of involvement

Low wages makes internationalisation of DIY retailers harder

Global market entries: DIY retailers

Economies of scale limit number of international opportunities

Top 20 domestic giants and level of involvement

Obstacles and Opportunities in Emerging Markets

The trouble with emerging markets

Minimum household income required for home improvement

Emerging markets much more likely to be geared towards DIFM

Comparison of core customer groups

Mix of customer types leads to inevitable overlap in the market

Getting it wrong: China investment turns sour for Kingfisher

Getting it right? Adeo Groupe and Kingfisher make U-turn in China

Automobile purchases a key barrier to home improvement growth

Investment priorities lie elsewhere in developing markets

DIY demand will vary according to room numbers

Recommendations for successful expansion into emerging markets

Appealing to the Fairer Sex

Factors contributing to a changing consumer DIY market

Traditional DIY alienates 50% of potential consumers

Growing number of households being run by women

Women are key decision makers in developed markets

Furniture stores more appealing to female consumers

Tempting female consumers with furnishings and homeware

Love, marriage, silver carriage…mortgage ?

Recommendations for targeting DIY at the female consumer

Making the Most of a Depressed Housing Market

Factors contributing to a changing consumer DIY market

People are not moving: US housing market at a 20-year low

Little sign of demand from new residential construction

Case Study: The meteoric growth of Clas Ohlson

Historical financial performance of Clas Ohlson

Wider range of product sectors with matching private label ranges

Difference between home improvement and improving the home

Apartment vs. house dynamics affect prospects for DIY sales

Recommendations for countries with slowing housing markets

Conclusion

International retailing: Cross-market comparison 2010

Key learnings: DIY retailers

Report Definitions

Definitions and datasets

Samples

MaximisingOpportunitiesintheDIYRetailMarket.jpg

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