Maximising Opportunities in the DIY Retail Market

Introduction

Scope

• Introduction

Objectives of the report

• Introduction

Key findings

• Introduction

International retailing: Cross-channel comparison

• Introduction

Factors hindering growth within the DIY channel

• Introduction

Benefits of buying power push national brands global

• Introduction

Expected growth in the DIY channel by 2015

• Introduction

Global DIY expansion predominantly led by Western Europe

• Introduction

Top 20 international players and level of involvement

• Introduction

Low wages makes internationalisation of DIY retailers harder

• Introduction

Global market entries: DIY retailers

• Introduction

Economies of scale limit number of international opportunities

• Introduction

Top 20 domestic giants and level of involvement

• Introduction

Obstacles and Opportunities in Emerging Markets

The trouble with emerging markets

• Obstacles and Opportunities in Emerging Markets

Minimum household income required for home improvement

• Obstacles and Opportunities in Emerging Markets

Emerging markets much more likely to be geared towards DIFM

• Obstacles and Opportunities in Emerging Markets

Comparison of core customer groups

• Obstacles and Opportunities in Emerging Markets

Mix of customer types leads to inevitable overlap in the market

• Obstacles and Opportunities in Emerging Markets

Getting it wrong: China investment turns sour for Kingfisher

• Obstacles and Opportunities in Emerging Markets

Getting it right? Adeo Groupe and Kingfisher make U-turn in China

• Obstacles and Opportunities in Emerging Markets

Automobile purchases a key barrier to home improvement growth

• Obstacles and Opportunities in Emerging Markets

Investment priorities lie elsewhere in developing markets

• Obstacles and Opportunities in Emerging Markets

DIY demand will vary according to room numbers

• Obstacles and Opportunities in Emerging Markets

Recommendations for successful expansion into emerging markets

• Obstacles and Opportunities in Emerging Markets

Appealing to the Fairer Sex

Factors contributing to a changing consumer DIY market

• Appealing to the Fairer Sex

Traditional DIY alienates 50% of potential consumers

• Appealing to the Fairer Sex

Growing number of households being run by women

• Appealing to the Fairer Sex

Women are key decision makers in developed markets

• Appealing to the Fairer Sex

Furniture stores more appealing to female consumers

• Appealing to the Fairer Sex

Tempting female consumers with furnishings and homeware

• Appealing to the Fairer Sex

Love, marriage, silver carriage…mortgage ?

• Appealing to the Fairer Sex

Recommendations for targeting DIY at the female consumer

• Appealing to the Fairer Sex

Making the Most of a Depressed Housing Market

Factors contributing to a changing consumer DIY market

• Making the Most of a Depressed Housing Market

People are not moving: US housing market at a 20-year low

• Making the Most of a Depressed Housing Market

Little sign of demand from new residential construction

• Making the Most of a Depressed Housing Market

Case Study: The meteoric growth of Clas Ohlson

• Making the Most of a Depressed Housing Market

Historical financial performance of Clas Ohlson

• Making the Most of a Depressed Housing Market

Wider range of product sectors with matching private label ranges

• Making the Most of a Depressed Housing Market

Difference between home improvement and improving the home

• Making the Most of a Depressed Housing Market

Apartment vs. house dynamics affect prospects for DIY sales

• Making the Most of a Depressed Housing Market

Recommendations for countries with slowing housing markets

• Making the Most of a Depressed Housing Market

Conclusion

International retailing: Cross-market comparison 2010

• Conclusion

Key learnings: DIY retailers

• Conclusion

Report Definitions

Definitions and datasets

• Report Definitions