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Company Profile

McDonald's Corp in Consumer Foodservice

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of McDonald's Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Slowdown in 2012

SWOT: McDonald's Corp

Key strategic challenges and objectives

McDonald's success factors

Operating structure

Supplier network

Competitive Positioning

McDonald's growth accelerates

McDonald's widens the gap to global CFS competitors

McDonald's : Still the world's leading foodservice operator

Independents top chains in CFS value growth

Chained growth driven by convenience, premium positioning

In developed markets new share must be taken, not just earned

In emerging markets, accessibility and appeal are keys to growth

Specialist coffee shops: McCafé increasing in importance

Market Assessment

Asia Pacific and Latin America drive global CFS growth

Asia Pacific to become largest fast food market by 2016

Fast food: Two-tiered strategy now key in all markets (1)

Fast food: Two-tiered strategy now key in all markets (2)

Specialist coffee shops growth opportunities

Category and Geographic Opportunities

Growth concentrated in Asia Pacific, North America, Latin America

Still low penetration of chains offers opportunities in China

Massive young population conducive to fast food growth in India

Opportunities across Southeast Asia

Middle Eastern growth opportunities

McDonald's set to capitalise on Russian growth opportunity

Brazil: McDonald's strong in fast food, weakening in coffee shops

Macro pressure in Europe

Strong competitive position in France

McDonald's reigns supreme in US fast food market

Brand Strategy

Global presence but US accounts for 40% of total outlets

Menu innovation: Learn, share, scale

Speciality beverages a major focus area

New product development 2011-2012

Recommendations

Key recommendations

Samples

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