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Company Profile

McDonald’s Corporation in Consumer Foodservice

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of McDonald's Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

I ntroduction

Scope

  • I ntroduction

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Positive results in early 2011

  • Strategic Evaluation

SWOT: McDonald’s Corp

  • Strategic Evaluation

McDonald’s’ global strategy: t he Plan to Win

  • Strategic Evaluation

Strategic objectives

  • Strategic Evaluation

Operating structure: Franchise strategy

  • Strategic Evaluation

Supplier network (1)

  • Strategic Evaluation

Supplier network (2)

  • Strategic Evaluation

Competitive Positioning

McDonald’s outperforms global foodservice industry

  • Competitive Positioning

McDonald’s leads highly fragmented consumer foodservice

  • Competitive Positioning

A closer look at McDonald’s foodservice categories

  • Competitive Positioning

Average sales per outlet in core markets

  • Competitive Positioning

Outlet, value growth in key markets

  • Competitive Positioning

Local burger chains remain competitive in select markets

  • Competitive Positioning

Competitive landscape varies by region

  • Competitive Positioning

Starbucks dominates global specialist coffee shops…

  • Competitive Positioning

…but McCafé is a growing international competitor

  • Competitive Positioning

Market Assessment

McDonald’s: A truly global player

  • Market Assessment

Fast food among highest performing categories

  • Market Assessment

Fast food: Asia Pacific to record most dynamic growth

  • Market Assessment

Specialist coffee shops: Opportunities in North America, Asia Pacific

  • Market Assessment

Geographic Opportunities

Growth concentrated in Asia Pacific, North America, Latin America

  • Geographic Opportunities

North America: McDonald’s makes impressive US recovery

  • Geographic Opportunities

Spotlight on the US: Growth strategy is all about beverages

  • Geographic Opportunities

Western Europe: Continued growth through everyday affordability

  • Geographic Opportunities

Asia Pacific: Struggling to improve share in China, sales in Japan

  • Geographic Opportunities

Spotlight on China: Tough competition in a key growth market

  • Geographic Opportunities

Spotlight on India: A major long-term growth opportunity

  • Geographic Opportunities

New products in India: McDonald’s’ “Spicy Delights” line

  • Geographic Opportunities

Eastern Europe: Burger fast food growth opportunities in Russia

  • Geographic Opportunities

Brand Strategy

Focus on fast food and coffee

  • Brand Strategy

Key recent product launches

  • Brand Strategy

Rapid growth of McCafé outlets

  • Brand Strategy

Recommendations

Key recommendations for 2011

  • Recommendations

Samples

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